A New Era at IBM. Lean UX leading the way. Agile 2013

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This talk has to distinct parts, the first part is about this new design-lead Era at IBM, which is really about how to scale great design to large organizations.
We’re making a huge company-wide commitment and investment to turn IBM to a design lead organization, with design led products and projects.

In the second part of the talk, I’d talk about how my team, which has embraced lean UX methods, has managed to stay focus by adopting the new IBM design thinking framework, as well as some of the lessons of integrating a strong design competency with a lean team.

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A New Era at IBM. Lean UX leading the way. Agile 2013

  1. 1. Ariadna Font Llitjós, PhD UX Lead and Development Manager, Big Data @quicola @ibmdesign #leanux #designthinking A New Era at IBM. Lean UX leading the way. Tuesday, August 6, 13
  2. 2. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX A New Era at IBM Scaling great design Tuesday, August 6, 13
  3. 3. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Creating a Consistent Culture of Design Eliot Noyes 1956 Selectric typewriter 1961 Ray and Charles Eames 1960s Tuesday, August 6, 13
  4. 4. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  5. 5. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  6. 6. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Good design is good business. —Thomas Watson Jr. Chief Executive Officer, 1973 Tuesday, August 6, 13
  7. 7. Tuesday, August 6, 13
  8. 8. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Consistent, useful and pleasing IBM Business Process Manager IBM Operational Decision Manager IBM Blueworks Live Tuesday, August 6, 13
  9. 9. IBM DESIGN AT SCALE Tuesday, August 6, 13
  10. 10. CAN’T DICTATE GREAT OUTCOMES Tuesday, August 6, 13
  11. 11. PROCESS Tuesday, August 6, 13
  12. 12. PROCESS Not a new way of acting, a new way of thinking Tuesday, August 6, 13
  13. 13. Clear Conceptual Models Decisions, not Process Peer-Reviewed Artifacts Tuesday, August 6, 13
  14. 14. Clear Conceptual Models Decisions, not Process Peer-Reviewed Artifacts Tuesday, August 6, 13
  15. 15. Clear Conceptual Models Decisions, not Process Peer-Reviewed Artifacts Tuesday, August 6, 13
  16. 16. COMMANDER’S INTENT Tuesday, August 6, 13
  17. 17. COMMANDER’S INTENT “a framework for freedom to act” Tuesday, August 6, 13
  18. 18. CAN’T DICTATE GREAT OUTCOMES Tuesday, August 6, 13
  19. 19. CAN PREPARE FOR GREAT OUTCOMES Tuesday, August 6, 13
  20. 20. IBM DESIGN THINKING Defines our approach to creating compelling personal value propositions and engaging user experiences Tuesday, August 6, 13
  21. 21. IBM Design :: IBM Confidential :: ©2013 IBM Corporation — Don Norman “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” 17 “Rethinking Design Thinking” Core77, 19 March, 2013 Tuesday, August 6, 13
  22. 22. IBM Design :: IBM Confidential :: ©2013 IBM Corporation “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” 18 — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 Tuesday, August 6, 13
  23. 23. IBM Design :: IBM Confidential :: ©2013 IBM Corporation “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” 19 — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 Tuesday, August 6, 13
  24. 24. IBM Design :: IBM Confidential :: ©2013 IBM Corporation “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” 20 — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 Tuesday, August 6, 13
  25. 25. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking is about creating great experiences for our users. Tuesday, August 6, 13
  26. 26. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX This is not a user experience Tuesday, August 6, 13
  27. 27. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX This is a user experience Tuesday, August 6, 13
  28. 28. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX PRODUCT UX UI SERVER DATA CENTER Tuesday, August 6, 13
  29. 29. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX PRODUCT UX UI SERVER DATA CENTER Product UX UI Server Data Tuesday, August 6, 13
  30. 30. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Product management Tuesday, August 6, 13
  31. 31. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Product management How do I engage with Design and Engineering to drive business results? Tuesday, August 6, 13
  32. 32. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Product management How do I engage with Design and Engineering to drive business results? What’s in it for me? Tuesday, August 6, 13
  33. 33. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Product management How do I engage with Design and Engineering to drive business results? What’s in it for me? How do I create a great product/solution design with limited time? Tuesday, August 6, 13
  34. 34. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Product management How do I engage with Design and Engineering to drive business results? What’s in it for me? How do I create a great product/solution design with limited time? How do I deliver great technology to market, with minimum waste? Tuesday, August 6, 13
  35. 35. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Deep engagement with Sponsor Clients/Users Grounds project in the needs and domain knowledge of real users ‣ Product Management signs up Sponsor Clients/Users for each Release Hill • E.g., Client = Company A; User = John Smith ‣ Sponsor Users make themselves available for user research purposes, and attend and (where practical) run Playbacks • Significant time commitment in return for ability to strongly influence product/solution outcomes ‣ Sponsor Clients are not the only option: Typically the team does other discovery and evaluation work to reach a larger population of target users Who to recruit ✓ Actual customers (clients) in target roles ✓ Services (preferably consultants, or lab services) ✓ Partners (delivery and sales partners) ✓ Technical sales (pre-/post-sales) Tuesday, August 6, 13
  36. 36. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Product management Define the mission • Product Management decides what market problems to solve Tuesday, August 6, 13
  37. 37. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Kick-Off Product management Define the mission • Release Hills defined (PM) • Back-of-envelope Metrics reviewed (PM) • Playback strategy drafted (PM) Tuesday, August 6, 13
  38. 38. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Release Hills focus and empower teams Less micro-management and more iteration Tuesday, August 6, 13
  39. 39. EXAMPLE OF A RELEASE HILL: “A business user should be able to create and start using a process application in less than 60 seconds” ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Release Hills focus and empower teams Less micro-management and more iteration Tuesday, August 6, 13
  40. 40. EXAMPLE OF A RELEASE HILL: “A business user should be able to create and start using a process application in less than 60 seconds” ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Release Hills focus and empower teams Less micro-management and more iteration Tuesday, August 6, 13
  41. 41. EXAMPLE OF A RELEASE HILL: “A business user should be able to create and start using a process application in less than 60 seconds” ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Release Hills focus and empower teams Less micro-management and more iteration Tuesday, August 6, 13
  42. 42. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Discover and Envision Kick-Off Product management Define the mission • Understand users, stories, requirements (PM, Design) • Rapidly explore and converge the design (Design, PM, Engineering) • Align on containable scope (Engineering, PM, Design) Tuesday, August 6, 13
  43. 43. personas Tuesday, August 6, 13
  44. 44. user stories & interactions personas Tuesday, August 6, 13
  45. 45. sketches user stories & interactions personas Tuesday, August 6, 13
  46. 46. sketches user stories & interactions visual prototypes personas Tuesday, August 6, 13
  47. 47. visual & working prototypes sketches user stories & interactions personas Tuesday, August 6, 13
  48. 48. field testing visual & working prototypes sketches user stories & interactions personas Tuesday, August 6, 13
  49. 49. field testing release blueprint Tuesday, August 6, 13
  50. 50. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Discover and Envision Kick-Off Playback Zero Product management Define the mission • Design played back by Sponsor User (PM, Design and Engineering attend) • Alignment across team on what is to be delivered to market • Robust Release Blueprint and Design Artifacts shared in the wiki (PM, Design) Tuesday, August 6, 13
  51. 51. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Learnings from Playback 0 ‣Involve key stakeholders early and often ‣Refine business goals (based on user research, new information, clearer vision, etc.) ‣Design can be low-fidelity, but most important is high- fidelity of the story ‣Need a clear, realistic story Tuesday, August 6, 13
  52. 52. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Learnings from Playback 0 ‣Be honest with your design artifacts (don’t try to show more details and make more decisions than the team has had time to discuss, assess feasibility for) ‣Involve dev managers, as well as tech leads and as many devs as possible ‣Force alignment ‣Maximize learning and avoid waste (99% of the work leading to playback 0 was for the release, not for the playback itself) Tuesday, August 6, 13
  53. 53. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Discover and Envision Kick-Off Playback Zero Build and Refine Product management Define the mission • Code and test stories in small iterations/sprints (Engineering) • Refine and finalize designs ahead of coding (Design) • Evaluate end-of-iteration builds with users (Design) Tuesday, August 6, 13
  54. 54. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Discover and Envision Kick-Off Playback Zero Build and Refine Product management Define the mission • Sponsor User plays back major stories (epics) as implemented (PM, D, and E attend) • Example: Playback 1 = “Happy Path” demo • Playback of major stories drives integration test ahead of unit test (Engineering) Tuesday, August 6, 13
  55. 55. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Discover and Envision Kick-Off Playback Zero Interim Playbacks Build and Refine Product management Define the mission • Sponsor User plays back major stories (epics) as implemented (PM, D, and E attend) • Example: Playback 1 = “Happy Path” demo • Playback of major stories drives integration test ahead of unit test (Engineering) Tuesday, August 6, 13
  56. 56. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Learnings from Playback 1 ‣High-fidelity mockups ‣The more specific, the better ‣Extremely powerful and valuable to see everything from beginning to end under one unified story (installer, back-end, front-end) ‣Having the sponsor user drive the playback, speaking in his own language, made it materially better than other playbacks. Tuesday, August 6, 13
  57. 57. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Manuel Corniel, Vivisimo Sales Exec: “I want my team to learn to tell this same story to clients.” Quotes from Playback 1 Tuesday, August 6, 13
  58. 58. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Charlie Hill, CTO Design: “To me it’s like nirvana, you’re getting a non-mediated demo (directly from the user).” Quotes from Playback 1 Tuesday, August 6, 13
  59. 59. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking Collaboration Model Design Sponsor client/user Engineering Discover and Envision Kick-Off Final PlaybackPlayback Zero Interim Playbacks Build and Refine Product management Define the mission • Sponsor user plays back full user experience starting with install/sign up (PM, Design and Engineering attend) Tuesday, August 6, 13
  60. 60. Continuous improvement and DevOps ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX ‣ Shorter deployment cycles (before or after release to production) make it easier to incorporate user feedback and/or usage data • Rapidly learn from actual usage and feed changes into next iteration/release • Data-driven design: Quantify effects of some (but not all) design changes ‣ With shorter release cycles, the full design cycle is repeated every N releases, e.g., every 6 months, instead of every release Release Release ReleasePlayback Zero Build and Refine Build and Refine Build and Refine Example: Cycle repeated over six months = three 2-month releases Kick-Off Discover & Envision Define the Mission Tuesday, August 6, 13
  61. 61. Continuous improvement and DevOps ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX ‣ Shorter deployment cycles (before or after release to production) make it easier to incorporate user feedback and/or usage data • Rapidly learn from actual usage and feed changes into next iteration/release • Data-driven design: Quantify effects of some (but not all) design changes ‣ With shorter release cycles, the full design cycle is repeated every N releases, e.g., every 6 months, instead of every release Example: Cycle repeated over six months = three 2-month releases Build and Refine Build and Refine Build and Refine Discover & Envision Define the Mission Refine Build and Refine Build and Refine Build and Refine Build and Discover & Envision Define the Mission Tuesday, August 6, 13
  62. 62. Continuous improvement and DevOps ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX ‣ Shorter deployment cycles (before or after release to production) make it easier to incorporate user feedback and/or usage data • Rapidly learn from actual usage and feed changes into next iteration/release • Data-driven design: Quantify effects of some (but not all) design changes ‣ With shorter release cycles, the full design cycle is repeated every N releases, e.g., every 6 months, instead of every release Example: Cycle repeated over six months = three 2-month releases Build and Refine Build and Refine Build and Refine Discover & Envision Define the Mission Refine Build and Refine Build and Refine Build and Refine Build and Discover & Envision Define the Mission Tuesday, August 6, 13
  63. 63. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Tuesday, August 6, 13
  64. 64. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking: Scaling great design Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Key building blocks for consistently great design outcomes Tuesday, August 6, 13
  65. 65. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking: Scaling great design Release Hills Focused investment, empowered teams Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Key building blocks for consistently great design outcomes Tuesday, August 6, 13
  66. 66. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking: Scaling great design Release Hills Focused investment, empowered teams Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Key building blocks for consistently great design outcomes Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Tuesday, August 6, 13
  67. 67. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking: Scaling great design Release Hills Focused investment, empowered teams Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Product Management Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts Design Engineering Key building blocks for consistently great design outcomes Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Tuesday, August 6, 13
  68. 68. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking: Scaling great design IBM Design Thinking Metrics Visibility into objective operational data 1:9 Release Blueprint URL Organization data Skills ratios Dependencies Design team skills data Release Hills Lead Users Release Hills Focused investment, empowered teams Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Product Management Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts Design Engineering Key building blocks for consistently great design outcomes Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Tuesday, August 6, 13
  69. 69. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  70. 70. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  71. 71. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  72. 72. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  73. 73. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Envisioning the IBM Portfolio The IBM Portfolio Enterprise scale and security WORKS TOGETHER WORKS THE SAME WORKS FOR ME Maps Language Personas Tight integration across core technologies Interoperability with complementary technologies Common look and feel Enables easy skills transfer Focuses on the user and the user’s story Spans product lifecycle (learn, buy, adopt, maintain) Tuesday, August 6, 13
  74. 74. CULTURE Tuesday, August 6, 13
  75. 75. IBM DESIGN THINKING Tuesday, August 6, 13
  76. 76. Tuesday, August 6, 13
  77. 77. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Q & A Tuesday, August 6, 13
  78. 78. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX From startup to IBM Lean UX leading the way Tuesday, August 6, 13
  79. 79. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Disclaimer: The views presented in this part of the talk are my own and don't necessarily represent IBM's positions, strategies or opinions. Tuesday, August 6, 13
  80. 80. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Vivisimo Company size 120 Engineering size 30 Cross-functional team size 4 Enterprise search Acquisition June 2012 (TOB - January 2013) IBM, Big Data 430,000 40+ 10 / 12 Big Data exploration & visualization + many more layers of management Tuesday, August 6, 13
  81. 81. Tuesday, August 6, 13
  82. 82. Tuesday, August 6, 13
  83. 83. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 5 years of Agile and Lean practices Tuesday, August 6, 13
  84. 84. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Things that remained the same Tuesday, August 6, 13
  85. 85. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX ‣ startup culture ‣ collaborative design workshops (aka design studios) ‣ Kanban ‣ stories ‣ daily standups ‣ demos ‣ retro ‣ XP practices Tuesday, August 6, 13
  86. 86. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Things that changed Tuesday, August 6, 13
  87. 87. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Focused vision and target vs. Overstimulating environment & developing market Tuesday, August 6, 13
  88. 88. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  89. 89. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  90. 90. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX IBM Design Thinking 3 Release business objectives Envisioning the experience Tuesday, August 6, 13
  91. 91. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Tuesday, August 6, 13
  92. 92. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Colocated team vs. Distributed team (2/10 remote devs - still more colocated than most IBM teams) Tuesday, August 6, 13
  93. 93. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Non-dedicated design resources vs. Dedicated design resources (2 UX designers, 2 front-end devs, 3 app devs, 3 backend devs) Tuesday, August 6, 13
  94. 94. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Access to end users vs. Sponsor clients and users Tuesday, August 6, 13
  95. 95. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Demo features & functionality vs. Demo experience as a narrative Tuesday, August 6, 13
  96. 96. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX — John Doe “This is a quote that makes a great point” Tuesday, August 6, 13
  97. 97. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX || Dev || UX || PM || vs. || Dev + UX | PM || Tuesday, August 6, 13
  98. 98. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Cross-functional team Maximize learning User-centric design and development Just-in-time (minimize waste) Validate and iterate Lean UX Principles Tuesday, August 6, 13
  99. 99. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Design & development flow Tuesday, August 6, 13
  100. 100. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 1 Brainstorm and scope as a team Tuesday, August 6, 13
  101. 101. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 2 Workflow and creating epics Tuesday, August 6, 13
  102. 102. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 3 Breaking epics down to stories that can be designed / implemented Tuesday, August 6, 13
  103. 103. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 4 Design, validate, implement, polish design Tuesday, August 6, 13
  104. 104. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 5 One day in the Pittsburgh Big Data lab... Team daily standup Designers and developers at work Tuesday, August 6, 13
  105. 105. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 6 Designer shares design and gets feedback from Dev Tuesday, August 6, 13
  106. 106. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 7 Dev works on implementing the design Tuesday, August 6, 13
  107. 107. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX 8 Dev proudly shows the implementation with the final design to designer Tuesday, August 6, 13
  108. 108. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Moral of the Story One team with shared core values Daily high-bandwidth communication Iterate - don’t let perfection be the enemy of good Tuesday, August 6, 13
  109. 109. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX We managed to bring IBM along and also leverage IBM’s channels Tuesday, August 6, 13
  110. 110. ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX Q & A Tuesday, August 6, 13
  111. 111. Thanks! @quicola @ibmdesign #leanux #designthinking Tuesday, August 6, 13

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