Type of Service or Product: Netflix, Inc. an providing of on-
demand Internet streaming media available to viewers in
North and South America, the Caribbean, and parts of Europe.
Creative BriefingTarget Audience:Adults who
has access to internet
andwish to watch movies.
Desired Positioning: Making
Netflix very popular and
have more subscribers
Key Promise or Benefit:
Movies and series.
What does it said? That the costumer can watch Netflix
everywhere at any time online.
How is it said? Throught the situation that the woman
knows every episode of the season´s series because
she wathed them on Netflix through her computer,
phone, ipad in her work, home, and the mall
Whom it is adressed to? To those adults who like
watching movies and series with their family.
What is the concept chosen
to differentiate the product
It is kind of a joke because of the way
you can watch movies through Netflix
online by phones, ipads, computers and
What is the slogan?
• The couple,
• A couple
them all the
0 Personally, I completely recommend the use of Netflix for
people who like watch TV series and movies. Is the best
way to rent movies and brings the family together. Its
advertisement campaign has been perfect.
Good or Bad Advertisiment?
0 Netflix has good
advertisement, some of
them funny and other ones
very emotional, but it
express their servces and