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Music Success Teleseminar Series - Social Media Mastery: Tools & Discourse
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Music Success Teleseminar Series - Social Media Mastery: Tools & Discourse

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Register here for the Social Media Mastery 9-Week Course: …

Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/

In this call we will talk about:

- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly

- Who is Currently Using Social Media and What Drives Them

- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online

- Marketing Basics 101. You’ll be Surprised as What Really Works

- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand

- Top 5 Social Media Sites Every Musician Should Be On

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Transcript

  • 1. Music Success Teleseminar Series Social Media Mastery: Tools & Discourse
  • 2. In a time of drastic change it is thelearners who inherit the future. The learned usually find themselvesequipped to live in a world that no longerexists. ~Eric Hoffer
  • 3. Music Vs. Marketing- Your music should be: Spontaneous and Creative  - Your marketing should be the exact opposite: Systematic and Scientific
  • 4. You can have your moral integrity and ROCKat Marketing & Promotion!To make it better ask:How Can I Help?What Do They Want?What is My Niche?
  • 5. Marketing and PerformingWe all want that moment where the hair onthe back of your neck stands up...1. Capture & Engage2. Create Moments3. Change Lives
  • 6. 70%, connecting withfamily and friends.49% looking to stayconnected to relevantnews& info46% consumersexpressed the desire forentertainment.42% wished to sharereviews of company orproduct experiences
  • 7. Fatigue...- Deal Fatigue- Follow Fatigue- Social Media FatigueOvercome by: LISTENING & ReadingObserve what they seem to wantThen again ask: How Can I Help/ Contribute or Share? or Add value
  • 8. What Most Musicians Do Online1. Facebook & Twitter & YouTube2. Sporadic communication with no plan or goals and NO products3. Use BCC in email program4. Ask for money before building value (or never ask at all)
  • 9. What Expert Marketers Do Online1. They control message (use Facebook, Twitter & YouTube to augment messages)2. Use analytics - constantly measure results and impact3. Communicate regularly w/ purpose4. BUILD LISTS - Use email programs5. Strategically ask for money & make offers only after value built
  • 10. WWW = What Went Wrong?Musicians learned social media etiquette from MySpace...Now, we use newer platforms like Facebook, Twitter etc. ineffectively, bygoing down the same rabbit hole.Basics of marketing 101 are being ignored.
  • 11. http://www.jeffbullas.com
  • 12. http://www.jeffbullas.com
  • 13. - A Post is considered dead when the growth in engagement is less than 10%. - The average Post Lifetime for a Page is 3 hours and 7 minutes.
  • 14. Good Bad
  • 15. - The average Facebook user is connected to 80 pages.
  • 16. Good Bad - Know the basics. DM, RT, @ mention, Handle, Lists, # - For Twitter, YES to external apps!
  • 17. - Themes and colors consistent with all pages. - Photo = 10x the # of followers - Bio - 8x the # of followers
  • 18. http://www.jeffbullas.com
  • 19. Ariel HyattFounder, Ariel Publicity & Cyber PR®- 17 years in music business w Ariel Publicity, NYC- Transitioned from traditional to digital PR- Studied Internet Marketing & Social Media- Wrote and self-published Music Success in Nine Weeks& Musician’s Roadmap to Facebook & Twitter- 12 countries - teaching & speaking- Middle Tennessee State University (MTSU) offers aCyber PR® Class based on the principals used in mybusiness. My staff and I lead students in a rigorous CyberPR® accreditation process that includes hands onexperience working on active Cyber PR® Campaigns. ah@arielpublicity.com @CyberPR 6
  • 20. coreydenis@gmail.comCorey Denis @coreythraseDigital Strategist, Toolshed- Corey Denis is a digital strategist at Toolshed, a boutiquefirm for Media, Tech, and Entertainment companies lookingfor online strategy services, online promotion, socialnetwork marketing, direct-to-fan marketing and campaigndesign, digital music service licensing.- Her blog, Not Shocking actively vets the least surprisingnews in the entertainment industry.- Sometimes columnist for the SF Appeal, San Francisco’sOnline Newspaper- Created & executed digital strategies, built & marketedplatforms for numerous distributors, startups labels andartists including What Are Records, IODA, IRISDistribution, Michael Tilson Thomas, SoundExchange,Todd Fancey, Ning, Loudcaster & Comedian StephenLynch. 6
  • 21. Social Media Mastery: Tools & Discourse 9-Week Online Course Taught byAriel Hyatt of Cyber PR® & Corey Denis of Toolshed In Social Media Mastery: Tools and Discourse, you will learn how to: • Strategically add to your current Social Media assets to generate more online followers & fans • Get mobile: Use text messaging & mobile applications to engage fans • Measure your online influence & improve it • Use analytics to track who is talking about you and where and effectively respond to them • Create consistent, compelling content for all of your social outlets • Use Twitter more effectively and find new fans to follow and engage with you • Save time and energy by streamlining your marketing & social media efforts
  • 22. Social Media Mastery: Tools & Discourse 9-Week Online Course Taught byAriel Hyatt of Cyber PR® & Corey Denis of Toolshed 1 Time Payment: $297 USD or 2 Monthly Payments: $159 USD Register For The Course At: http://arielpublicity.com/9weekcourse