Cyber PR Artist Overview 2010

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Cyber PR – Customized Digital PR Campaigns from Ariel Publicity

A Cyber PR campaign is a digital publicity campaign that gets you prominently featured on blogs, podcasts, and Internet radio worldwide, and supercharges your Facebook, Twitter, and other social media profiles. We work to increase your overall online exposure and lay a virtual cornerstone upon which to build your future success.

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  • Cyber PR Artist Overview 2010

    1. 2. It’s a digital campaign designed to supercharge your social media presence. Our clients get prominently featured on blogs, podcasts, and Internet radio worldwide.
    2. 3. “ My Cyber PR campaign is awesome. I think so highly of this whole company . They have done everything that they’ve promised. They don’t half-a** anything; they do 100% of what they say they will do .” “ I don’t want to think about what my career would be like without Ariel Publicity. All I know is that since I’ve been working with Ariel, my live audience has tripled. I attribute that increase to the efforts of Ariel Publicity …this is the best thing I’ve done with my music. ”
    3. 4. High personal touch and niche marketing are critical in today’s music business, and Cyber PR campaigns can cater to any niche or genre with a personal feel. Cyber PR campaigns bypass newspapers, TV, and radio to focus entirely on Internet-based media. This is where today's music is experienced, discussed, and purchased.
    4. 5. <ul><li>A groundbreaking 2009 musicadium study suggests that having a connected web presence (MySpace, Facebook, Twitter, YouTube, Last.fm, & website) correlates directly with digital music sales. </li></ul><ul><li>   </li></ul><ul><li>Ariel Publicity creates all of these social networks for you and teaches you how to effectively use them! </li></ul>
    5. 6. “ My Cyber PR campaign was the direct reason that my sales went up.” - Kelly Richey (Blues, Jam) In 2009, Ariel Publicity landed blues rocker Kelly Richey an astounding 157 features on assorted blogs, podcasts, and Internet radio stations. View some of her great results here: http://delicious.com/arielpublicityresults/kellyrichey
    6. 7. <ul><li>A recent NYU music business study suggested that when blog posts exceeded 40 before an album’s release, sales were 3 times greater than the average. </li></ul><ul><li>You will get coverage on blogs, as well as on podcasts and Internet radio stations while working with Ariel Publicity. </li></ul>
    7. 8. Traditional PR   Cyber PR <ul><li>Press releases are blasted over newswires, no targeted promotion or niche placement </li></ul>  <ul><li>A Virtual Press Kit is only sent to targeted online outlets, to places who want to hear you </li></ul><ul><li>Hundreds of envelopes mailed </li></ul><ul><li>Music delivered digitally </li></ul><ul><li>Target: newspapers, magazines, television, radio, TV </li></ul><ul><li>Target: blogs, podcasts, Internet radio, video sites </li></ul><ul><li>At least $3,000 a month for PR, plus expenses </li></ul>  <ul><li>Flat, affordable rates (no additional expenses) </li></ul><ul><li>Today's newspapers and magazines = tomorrow's recycling </li></ul><ul><li>All reviews, features, and links last forever on the Internet </li></ul>
    8. 9. <ul><li> Now that you understand our philosophy, it’s time to introduce the 5 key components that make up a Cyber PR campaign. </li></ul>These are the gears that churn each campaign…
    9. 10. Our Network - Strong relationships with, and immediate access to, thousands of blogs, podcasts, and Internet radio stations who feature our artists daily. What We Do: Make you connections and get you featured.
    10. 11. <ul><li>Ten Year Vamp’s (TYV) latest album was named Best Album of 2009 by the heavily trafficked, Mothpod Podcast </li></ul><ul><li>Renown music blog Wildy’s World placed TYV’s latest album on their 2009 Top 10 list, one spot above Ben Folds ! </li></ul>
    11. 12. <ul><li>At The Great Unknown Presents, 1200+ fans voted for their favorites of 2009 . Ten Year Vamp’s song, Fake It, was voted into the Top 20 ! </li></ul><ul><li>Microsoft selected TYV song “Another Try” for a Windows 7 promotion! </li></ul>View some of their great results here: http://delicious.com/arielpublicityresults/tenyearvamp
    12. 13. Feature Placements between 12/15/09 – 1/15/10 (Sample) The Mothpod Podcast – 1/11/10 Featured TYV’s “Pleasures” The Great Unknown Presents (blog) – 1/11/10 TYV feature article posted! Sundown Lounge Podcast – 1/8/10 Featured TYV’s “Never Know” Wildy’s World (blog) – 1/1/10 TYV’s latest album featured in Wildy’s Best Albums of 2009 Much to Do About Nothing Podcast – 1/1/10 Featured TYV’s “Never Know” Dumb Down Life Podcast – 1/1/10 Featured TYV’s “Never Know” JP’s Music Blog – 1/1/10 TYV CD Review – Don’t Act Like You Know Me Guitar International (blog) – 12/21/09 Interview with TYV’s Debbie Gabrione FM102x Song of the Day (Internet Radio) – 12/15/09 Featured TYV’s “Never Know” (now in regular rotation) React Internet Radio – 12/15/09 Featured TYV’s “Never Know” (now in regular rotation)
    13. 14. <ul><li>The Hype Machine is a popular site dedicated to gathering music from the top blogs into one place. </li></ul><ul><li>Our artists are routinely featured on Hype Machine blogs. </li></ul><ul><li>If you’ve been featured on Hype Machine, you are making an impact. </li></ul>
    14. 15. <ul><li> Social Networking - Facebook, Twitter, & MySpace make up the holy trinity of social networking for musicians. </li></ul><ul><li> What We Do - We create profiles for you, or optimize the ones you already have, and show you how to leverage their power to grow your fan-base and sales. </li></ul>
    15. 16. <ul><li>Singer/Songwriter Phil Putnam increased his Twitter followers by 1000 in 27 days. </li></ul><ul><li>“ I’ve worked with every publicist out there. </li></ul><ul><li>Ariel is the best there is. ” </li></ul><ul><li>Follow him: @philputnammusic </li></ul>
    16. 17. <ul><li>Before her campaign, Contemporary Christian artist Janyse did not have a Twitter account. She now has over 750 followers in a few short months! </li></ul><ul><li>Follow her: @janysejaud </li></ul>
    17. 18. <ul><li>In addition to Janyse’s stellar Twitter growth, she also saw a boost in her number of Facebook fans. </li></ul>She now has 554 fans, a 231 fan increase from when she started just a few short months ago!
    18. 19. <ul><li>Prior to working with Ariel Publicity, UK-based Electronica artist Glideascope did not have a Facebook Fan Page. </li></ul><ul><ul><li>During his time with us, he saw a 224 fan increase on his brand new page! </li></ul></ul>
    19. 20. <ul><li> Tom Jackson is the most sought-after Live Music Producer in the industry today. Our objective was to increase both his Twitter followers and Facebook fans by 1000. </li></ul>
    20. 21. <ul><li>Twitter </li></ul><ul><ul><li>Before Cyber PR Twitter Strategy: 200 followers </li></ul></ul><ul><ul><li>After Cyber PR Twitter Strategy: 1660 followers (all in his target market) </li></ul></ul><ul><li>An astounding 830% increase! </li></ul>
    21. 22. <ul><li>Facebook </li></ul><ul><ul><li>Before Cyber PR Facebook strategy: 223 fans </li></ul></ul><ul><ul><li>After Cyber PR Facebook strategy: 1,541 fans </li></ul></ul><ul><li>An unbelievable 691% increase! </li></ul>
    22. 23. What We Do: Create a Virtual Press Kit (VPK) that introduces you and your music to our new media contacts. We send your VPK to hundreds of outlets who specifically request your music. Your Dashboard: We build you a Dashboard homepage, so you can track your responses. You can login and view them at any time from any computer. Cyber PR Artist – Sara Haze
    23. 24. “ On a daily basis, Ariel Publicity keeps me alive on the net. I could have never located so many of these outlets on my own; if I had, I could have never individually reached out to all of them. Even if I knew all of these people in the media personally, the draining outreach process would have completely broken me down. ” - Dudley Saunders (Experimental Folk) View some of his great results here: http://delicious.com/arielpublicityresults/dudleysaunders
    24. 25. When you login to the Cyber PR site, you can view up-to-the-minute campaign results , and see how social media makers are responding to your music in real-time. It's like checking your email, only cooler...
    25. 26. Tools and Strategies - Your weekly syllabus, based on Ariel’s highly acclaimed book, will empower you to seriously amp up your online buzz during, and long after, your campaign. What We Do - We send you a weekly lesson with bonus PDFs and videos to help coach you through the campaign. Week 1: Intro to Social Media Week 2: Your Pitch Week 3: Twitter Week 4: Facebook Week 5: MySpace – It’s Not Dead Yet Week 6: Optimize Your Website Week 7: Building Your Email List Week 8: Understanding the Blogosphere Week 9: Using YouTube
    26. 27. You! We've represented over 1,500 clients in 14+ years , and we always see the best results with clients who get involved in their Cyber PR Campaigns and show an active interest in their own success. What We Do - Encourage and help you at every step of the way!
    27. 28. <ul><li>A greater publicity footprint across the Internet. </li></ul><ul><li>2. A larger fan-base/customer-base. </li></ul>= When we bring all of those components together, here are the results that you can expect…
    28. 29. 3. Increased Google ranking (making it easier for people to find you). 4. New relationships between you and social media makers that will last for years to come .
    29. 30. “ Ariel Publicity’s efforts resulted in over 100 content-rich feature placements during our Cyber PR Campaign.” -Patrice Fehlen, Kaiser Cartel (Management)
    30. 31. 5. &quot;Podsafe” status – the majority of podcasters only feature. Podsafe music. This is the key you need to unlock key promotional opportunities because podcasts are free on iTunes! 6. The knowledge of numerous tools and strategies that you can continue to use long after your campaign!
    31. 32. <ul><li>Duran Duran </li></ul><ul><li>Assembly of Dust (ft. Mike Gordon of Phish)                                          </li></ul><ul><li>Brian Setzer Orchestra </li></ul><ul><li>Alice Smith </li></ul><ul><li>Mudvayne </li></ul>
    32. 33. <ul><li>Israel Houghton (2009 Grammy winning Gospel artist) </li></ul><ul><li>The John Popper Project (Blues Traveler) </li></ul><ul><li>Wendy and Lisa (Prince’s band) </li></ul><ul><li>Lee Scratch Perry (ft. TV on the Radio) </li></ul>
    33. 34. <ul><li>Melissa Ferrick </li></ul><ul><li>The Jerky Boys (comedians) </li></ul><ul><li>Brett Dennen </li></ul><ul><li>David Wilcox </li></ul>
    34. 35. “ Hiring Ariel Publicity was the best money my band ever spent . Within days, they got us more publicity than our label’s publicity company ever did… worth every penny .“ -Jeffrey Todd, Fort Pastor (Acoustic, Roots)
    35. 36. <ul><li>The Headliner Package: $1,995 </li></ul><ul><li>Duration of Campaign: 3 months </li></ul><ul><li>Recommended if: You already have a professional-level bio, a strong social media presence on Twitter/Facebook/MySpace, and a good grasp on how to use them. </li></ul>
    36. 37. “ My Cyber PR campaign really opened a ton of doors for me. It helped me land some really big shows. Without Ariel Publicity, I never would have broken into the college circuit. I met my college booking agent directly through Ariel. Before I knew it, I was playing for 3000 college kids a night.”  - Wil Deynes (Country, Pop)
    37. 38. <ul><li>The Rockstar Package: $2,795 </li></ul><ul><li>Duration of Campaign: 4 months </li></ul><ul><li>Recommended if: You want an in-depth, online marketing plan written for you, access to over 1,000 new media makers, and personal coaching from Ariel herself. </li></ul>
    38. 39. <ul><li>&quot;Ariel and the Cyber PR team: thanks to your campaign, well over 100 blogs, podcasts, and Internet radio stations have featured The Pimps of Joytime. It's so gratifying when we're playing in a new town and someone comes to the show because they’ve heard us online. “ </li></ul><ul><li>Scott Barkam, The Pimps of </li></ul><ul><li>Joytime (Management) </li></ul>
    39. 40. <ul><li>The All Access Package: $4,995 </li></ul><ul><li>Duration of Campaign: 4 months </li></ul><ul><li>Recommended if: You are new to social media, have minimal time to dedicate to your online presence, feel overwhelmed by the Internet, or require a lot of handholding. </li></ul>
    40. 41. “ Right before starting with Ariel, my visa from France was quickly running out. My lawyer told me it was possible for an artist to get a visa for “outstanding performance” in music, but that with my current level of publicity, I had no chance of even applying. To earn the “Extraordinary Ability Visa,&quot; you have to prove to a judge that you are one-of-a-kind, and show documentation attesting to your success. When I brought all the publicity that I had received from my Cyber PR campaign to the judge, he was thoroughly impressed, and I won my case. I was awarded a visa to stay in the United States. ” - Josephine (Acoustic, Pop)

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