Contact Us JSI Research & Training Institute, Inc. is apublic health research and consulting firmdedicated to improving the health ofindividuals and communities throughout theworld. JSI has presented numerous new mediaand social marketing trainings andpresentations. Topics have included: Hands-on social media exercises using fictional disaster scenarios Principles of Social Marketing Principles of Web 2.0 Communications Social Media Overview Social Media Planning Arielle Slam Alyson Cobb 603.573.3341 603.573.3319 firstname.lastname@example.org email@example.com Social Media Quick Reference Guide References Currie, Donya. Expert Round Table on Social Media and Risk Communications During Times of Crisis: Strategic Challenge and Opportunities (2009). Mayﬁeld, Antony. What is Social Media? (2008). iCrossing. Photo Credit: http://www.smenigin.com/wp‐content/uploads/2010/02/social‐media.jpg
Wikis Websites that act like a database and allow the What is Social Media? public to contribute or modify content. The best known wiki is Wikipedia.org. Social media are web‐based tools that allow for peer‐to‐peer communication Text Messaging and information sharing. Text messages limited to 160 characters that are exchanged between mobile devices. See www.ushahidi.com/ for one application of text messaging in disaster response. Social Networking Sites Online communities where you can ﬁnd people, connect, and share information. The two most Virtual Worlds popular social networking sites are Facebook and A created world or environment for use from LinkedIn. a computer where users interact with each other using animated representations of themselves, called avatars. A popular virtual world is SecondLife. Blogs A website that is updated frequently with the most recent entries listed ﬁrst. Blogs are often Media Sharing Sites written in a conversational tone and allow readers Websites for viewing, sharing, and commenting to post responses to the entries. See http:// on pictures or videos that are uploaded by users blog.dhs.gov/ for an example. of the site. YouTube is an example of a video sharing site. Microblogs Form of blogging that limits users to brief text Social Bookmarking updates (usually 140 characters) . The most popular Websites where users share links and content that microblog in the US is Twitter. are listed in order of how users rate the content. Popular social bookmarking sites include Digg and Reddit. Widgets A small application or tool used to provide information to a user or perform a function. It is Internet Forums made up of lines of code that can be inserted into a Online discussion sites, often around speciﬁc topics website. See cdc.gov/widgets for examples. and interests, in which users can discuss issues. Dailystrength.org is a popular internet forum that serves as a online support group. Apps Downloadable applications for Smartphones. Apps can be designed for gaming, sharing information, or RSS Feeds performing a task. Apple has over 500K apps. A subscription that provides users alerts to updates www.apple.com/iphone/apps‐for‐iphone/ or new information, such as news headlines. Visit http://www.nationalterroralert.com/feed/rss/ Buttons and Badges Small nicely designed images used to invite people to Geotagging do something or get information online. Adding a geographic identiﬁer, such as a latitude and Created using lines of code that can be shared and longitude to another piece of data or content, such posted on any online presence. See http://1.usa.gov/ as pictures, alerts, and news. http:// kVSXkC for examples. maps.google.com/ provides easy to use map apps.