Trendee - Fashion Mobile Application Business Plan

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  • Ben Aldern Arielle Patrice Scott Shirley Song Manohar Jonnalagedda Darrik Carlson Rachel Fu
  • Consumers don’t know how to get the fashion they seen on TV locally Commercials don’t effectively tell consumers how to find the fashion they see on TV in their area. TV commercials tell you why to by something, not how
  • For Shoppers : Up to the minute fashion at your finger tips Where to buy the latest trends Be in the know Save time and money know exactly where the latest styles can be found For Business : Bridging the gap between you and your consumer More shoppers to your store to purchase your inventory Utilize mass media and bring people in 2 way interaction television based Active television advertising given retailers user list turning TV watching consumers to permission assets Trendee makes it easy for tv watchers to buy fashion items they see instantly Trendee turns tv advertising campaingns interactive, allowing consumers to buy products instantly and locally
  • Although our main customers are retailers, which I will go over in a few seconds. We are serving two groups, so let’s look at Consumers First there are 50 MM smartphones
  • How it works
  • Trendee - Fashion Mobile Application Business Plan

    1. 1. Neil Kumar Ben Aldern Shirley Song Darrik Carlson Manohar Jonnalagedda Rachel Fu Arielle Patrice Scott See Search Shop Trendee
    2. 2. The Problem TV commercials tell you why to buy something, not how
    3. 3. The Trendee Solution Directs consumers to local stores Allows consumers to purchase directly from their phone Turns TV marketing campaigns interactive
    4. 4. How it works Home Item List Item Page
    5. 5. Target Market Consumers 50MM Smartphones Avg Amer. Spends $1,801 on Clothing Avg. Amer Watches 4 Hours of TV/Day Fun Facts “ Sex and the City” – 7.3MM Viewers Project Runway – 3.2MM Viewers Gossip Girls – 3.5MM Viewers Retailers On Avg, 10% of Revenue For Marketing Avg $300M Marketing Budget 32 Target Companies $9.6B Potential Market
    6. 6. Marketing and Distribution Social Media Pre-Launch Big Launch! Community Building
    7. 7. Real-Time Mobile Focused Locally Pop Culture & TV Driven Product Differentiation “ Trendee bridges pop culture and fashion!”
    8. 8. Competition
    9. 9. Revenue Model CPM Percent of Sale
    10. 10. Financials <ul><li>Start-up Cost - first 12 months $ 200,000 </li></ul><ul><li>Product development and testing: $ 80,000 </li></ul><ul><li>Business development: $ 40,000 </li></ul><ul><li>General & Administrative $ 52,000 </li></ul><ul><li>Monthly Fixed Cost $ 8,300 </li></ul><ul><li>Technology Development $ 5,200 </li></ul><ul><li>Other operating expenses $ 3,100 </li></ul><ul><li>Monthly Breakeven: 5,000 users </li></ul><ul><ul><ul><li>Return on Investment </li></ul></ul></ul><ul><ul><ul><li>5-yr total return 244 times </li></ul></ul></ul><ul><ul><ul><li>5-yr annualized ROI 200% </li></ul></ul></ul>Projected Financial Statements – Selected Items Year 2010 <ul><ul><li>2011 </li></ul></ul><ul><ul><li>2012 </li></ul></ul><ul><ul><li>2013 </li></ul></ul><ul><ul><li>2014 </li></ul></ul>Income Statement Items, (in US $ 1,000s) CPM Fees 631 10,678 28,801 41,059 45,525 Commissions 119 2,133 5,749 8,249 9,192 Total Revenue 750 12,811 34,551 49,308 54,717 Net Income 554 12,353 33,532 47,037 49,636 Balance Sheet Items, (in US $ 1,000s) Retained Earnings 481 12,833 46,366 93,403 143,039 Cash Flow Items, (in US$ 1,000s) Operating 555 12,372 33,564 47,087 49,719 Investing (12) (26) (42) (61) (108)
    11. 11. Action Plan and Timeline Phase 2 Phase 3 Phase 1 <ul><ul><li>Shopping list </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Store info </li></ul></ul><ul><ul><li>Location based store finder </li></ul></ul><ul><ul><li>Pictures of inventory </li></ul></ul><ul><ul><li>List of shows </li></ul></ul><ul><ul><li>Items featured on episodes </li></ul></ul><ul><ul><li>Subscribe to shows and Celebrities </li></ul></ul><ul><ul><li>Facebook connect </li></ul></ul><ul><ul><li>Request friend’s opinion </li></ul></ul><ul><ul><li>Matching items </li></ul></ul><ul><ul><li>Friend’s opinions on top </li></ul></ul><ul><ul><li>Items prepared for arrival </li></ul></ul><ul><ul><li>Expand beyond fashion TV shows </li></ul></ul><ul><ul><li>Intelligent shopping </li></ul></ul><ul><ul><li>International </li></ul></ul>
    12. 12. Team <ul><li>Ben Aldern – Project Manager </li></ul><ul><ul><li>2 nd year Mechanical Engineering </li></ul></ul><ul><ul><li>CEO of RootSurge </li></ul></ul><ul><li>Arielle Patrice Scott – Marketing </li></ul><ul><ul><li>4 th year IT-Media </li></ul></ul><ul><ul><li>VP Marketing of Indinero </li></ul></ul><ul><li>Shirley Song – Product development </li></ul><ul><ul><li>4 th year Chemical Engineering </li></ul></ul><ul><li>Darrik Carlson – Product development </li></ul><ul><ul><li>2 nd year Mechanical Engineering </li></ul></ul><ul><li>Manohar Jonnalagedda – Software development </li></ul><ul><ul><li>2 nd year CS Masters </li></ul></ul><ul><ul><li>Webmaster of Jazz sur la Plage </li></ul></ul><ul><li>Neil Kumar – Software development </li></ul><ul><ul><li>3 rd year Electrical Engineering/Computer Science </li></ul></ul><ul><ul><li>Extensive mobile application development experience </li></ul></ul><ul><li>Rachel Fu – Financials </li></ul><ul><ul><li>4 th year Business Administration </li></ul></ul>
    13. 13. Demo
    14. 14. Thank You! <ul><li>Questions? </li></ul>

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