Viral Advertising[1]

527 views
503 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
527
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Viral Advertising[1]

  1. 1. Itzel Laursen Ariel Gough Chun-Jung Chen Exploring Marketing
  2. 2. Marketing Marketing is usually focused on one product or service or integrated communications-based process, and it is an activity involved with the wide range to make sure that you would continue to meet your customers’ existing and newly-identified needs or wants and getting value in return. quick service food market MG marketing
  3. 3. Target Audience <ul><li>Target Audience is the primary group of people for which an advertising message designed. It can be a group of certain age people or certain combination, that may be interested . </li></ul>
  4. 4. Dominant Ideology <ul><li>the idea that basic general truth underlies something, </li></ul><ul><li>values and morals in a given society. </li></ul><ul><li>Portrayed as ideas or as actions </li></ul>
  5. 5. Branding <ul><li>Branding is a marketing strategy that companies and sellers use to differentiate their products from others on the market. </li></ul><ul><li>Name , term , sign , symbol or design , or a combination . </li></ul><ul><li>Visual , emotional , rational , and cultural image. </li></ul>
  6. 6. Manipulative We are manipulated into spending money on products. Manipulation is used to manipulate your way of thinking and test your values. It plays on your self esteem. Nutri-System
  7. 7. Creation of buzz from the inside out. “ Word of mouth” gone virtual. Advertising through , and as a part of the target audience (TA) to be trusted as an “insider,” rather than advertising to or at the TA as an official or “outsider”. Creating a concept that people will interact with and talk about. “ Will it Blend?” -> Series of entertaining youtube videos? Or Blendtec’s idea of advertising?
  8. 8. <ul><li>Weaving advertisement into the media. </li></ul><ul><li>Embedding certain products in movies, TV shows, music, blogs etc. </li></ul><ul><li>Advertising through seemingly “innocent” appearances of product and brand. </li></ul>Transformers movies no more than a series of automobile ads?
  9. 9. Product Placement <ul><li>Branded products or services are placed in a media such as ads , movies , television shows , or news programs . The product may not be mention at the time when its featured. </li></ul>Coca-Cola Cups
  10. 10. Planned Obsolescence The planned failure of a product in order to make consumers buy it again or buy a more expensive version. Manufacturing things that will only last so long, or only be so good, so that consumers will get a taste of the product and pay more than they normally would for an “update” Tom Egelhoff says “Computers are obsolete as soon as they are loaded into the car, “ Referring to the idea that since technology is constantly advancing, people are always having to “update” and get something better.
  11. 11. <ul><li>Often associated with the objectification of women in advertisements. </li></ul><ul><li>Dehumanizing the “model” as an object of interest. </li></ul><ul><li>Sends the message that “this product will give you outstanding beauty or will surround you with outstanding beauty” </li></ul>Seishiro Cosmetics = you will be a post-six-hour-make-up-and-airbush Angelina Jolie? Axe + Coors Light = hot women will want you? Crystal Light = Tiny waist and missing half your body?
  12. 12. Cool Hunting <ul><li>Cool hunting refers to a group of marketing professionals called coolhunters . They are used to observe and predict the changes in our culture trends. Coolhunters are also able to control what becomes the next big thing . </li></ul>
  13. 13. <ul><li>Viral Ads: </li></ul><ul><li>http://www.usatoday.com/money/advertising/2005-06-22-viral-usat_x.htm </li></ul><ul><li>http://www.matrixmt.com/market/viral-advertising-and-marketing.html </li></ul><ul><li>http://encyclopedia2.thefreedictionary.com/viral%20marketing </li></ul><ul><li>http://www.willitblend.com/ </li></ul><ul><li>Embedded Ads: </li></ul><ul><li>http://www.allbusiness.com/marketing-advertising/856988-1.html </li></ul><ul><li>http://images.fanpop.com/images/image_uploads/Transformers-transformers-627087_1600_1200.jpg </li></ul><ul><li>http://www.wallpaperez.net/wallpaper/movie/Transformers-Jazz-Pontiac-546.jpg </li></ul><ul><li>Objectified Ads: </li></ul><ul><li>http://camy.org/gallery/fullsize/1143.jpg </li></ul><ul><li>http://beyondjane.com/women/guaranteed-perfect-how-advertising-has-objectified-women/ </li></ul><ul><li>http://www.iheartthat.com/wp-content/uploads/2006/08_2/angelinajolieshiseido4.jpg </li></ul><ul><li>http://www.funnymos.com/funny-pictures/guerilla/axe.jpg </li></ul>
  14. 14. Source <ul><li>http://managementhelp.org/mrktng/mrktng.htm </li></ul><ul><li>http://www.prsouth.co.nz/testimonials.php </li></ul><ul><li>http://en.wikipedia.org/wiki/ </li></ul><ul><li>http://marketing.about.com/od/marketingglossary/g/targauddef.htm </li></ul><ul><li>http://thelostjacket.com/marketing/finding-target-audience </li></ul><ul><li>http://www.probertencyclopaedia.com/cgi-bin/res.pl?keyword=Dominant+Ideology&offset=0 </li></ul>
  15. 15. Sources <ul><li>http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm </li></ul><ul><li>http://en.wikipedia.org/wiki/Product_placement </li></ul><ul><li>http://en.wikipedia.org/wiki/Coolhunting </li></ul><ul><li>http://www.seeingtheforest.com/archives/2009/07/should_we_ban_m.htm </li></ul>

×