Marketing Marketing is usually focused on one product or service or integrated communications-based process, and it is an activity involved with the wide range to make sure that you would continue to meet your customers’ existing and newly-identified needs or wants and getting value in return. quick service food market MG marketing
Target Audience <ul><li>Target Audience is the primary group of people for which an advertising message designed. It can be a group of certain age people or certain combination, that may be interested . </li></ul>
Dominant Ideology <ul><li>the idea that basic general truth underlies something, </li></ul><ul><li>values and morals in a given society. </li></ul><ul><li>Portrayed as ideas or as actions </li></ul>
Branding <ul><li>Branding is a marketing strategy that companies and sellers use to differentiate their products from others on the market. </li></ul><ul><li>Name , term , sign , symbol or design , or a combination . </li></ul><ul><li>Visual , emotional , rational , and cultural image. </li></ul>
Manipulative We are manipulated into spending money on products. Manipulation is used to manipulate your way of thinking and test your values. It plays on your self esteem. Nutri-System
Creation of buzz from the inside out. “ Word of mouth” gone virtual. Advertising through , and as a part of the target audience (TA) to be trusted as an “insider,” rather than advertising to or at the TA as an official or “outsider”. Creating a concept that people will interact with and talk about. “ Will it Blend?” -> Series of entertaining youtube videos? Or Blendtec’s idea of advertising?
<ul><li>Weaving advertisement into the media. </li></ul><ul><li>Embedding certain products in movies, TV shows, music, blogs etc. </li></ul><ul><li>Advertising through seemingly “innocent” appearances of product and brand. </li></ul>Transformers movies no more than a series of automobile ads?
Product Placement <ul><li>Branded products or services are placed in a media such as ads , movies , television shows , or news programs . The product may not be mention at the time when its featured. </li></ul>Coca-Cola Cups
Planned Obsolescence The planned failure of a product in order to make consumers buy it again or buy a more expensive version. Manufacturing things that will only last so long, or only be so good, so that consumers will get a taste of the product and pay more than they normally would for an “update” Tom Egelhoff says “Computers are obsolete as soon as they are loaded into the car, “ Referring to the idea that since technology is constantly advancing, people are always having to “update” and get something better.
<ul><li>Often associated with the objectification of women in advertisements. </li></ul><ul><li>Dehumanizing the “model” as an object of interest. </li></ul><ul><li>Sends the message that “this product will give you outstanding beauty or will surround you with outstanding beauty” </li></ul>Seishiro Cosmetics = you will be a post-six-hour-make-up-and-airbush Angelina Jolie? Axe + Coors Light = hot women will want you? Crystal Light = Tiny waist and missing half your body?
Cool Hunting <ul><li>Cool hunting refers to a group of marketing professionals called coolhunters . They are used to observe and predict the changes in our culture trends. Coolhunters are also able to control what becomes the next big thing . </li></ul>