Activist Toolkit: Sharing VisionPre-Exercise: Think for a Moment      •What was the last way you learned      about a caus...
Activist Toolkit: Sharing VisionSharing VisionTransmedia Tools for Visioning
Activist Toolkit: Sharing Vision    Context in the Curriculum        Divergence       Convergence          Emergence   Ins...
Activist Toolkit: Sharing VisionIt’s not what you say, it’s what you post•If you can’t find it online, it doesn’t exist.•H...
Activist Toolkit: Sharing VisionKey Goal: Bridge the Belief Gap           • To further a cause, you will need to          ...
Activist Toolkit: Sharing VisionFirst, Check the Networks for your Brand
Activist Toolkit: Sharing VisionSecond, Buy Your Domain     •Even though Facebook Pages can serve as a platform online, a ...
Activist Toolkit: Sharing Vision(Because If You Don’t Own It…)
Activist Toolkit: Sharing VisionThird, Build It, and They’ll Come                       •You need a website. Fast.        ...
Activist Toolkit: Sharing VisionAnd then, Establish Credibility      • Other people’s recommendations:          •Friends o...
Activist Toolkit: Sharing Vision1. Share Your Ideas (We like Posterous).
Activist Toolkit: Sharing Vision2. Get To Know Your Audience                     •First rule of any                     co...
Activist Toolkit: Sharing Vision3. Share Your Vision                       • Presentations are a way to                   ...
Activist Toolkit: Sharing Vision4. Pictures = Lots of Words
Activist Toolkit: Sharing VisionWorkshop: Establish Presence     • Set up a Weebly page for a project     • Set up a Blog,...
Activist Toolkit: Sharing VisionShare?         Your Site Here
Activist Toolkit: Sharing VisionShare Links in a Trackable Way
Activist Toolkit: Sharing VisionKeep Tabs on You-Know-Who                     •Don’t lose track of the                    ...
Activist Toolkit: Sharing VisionAnd Keep Using Social Networks(Like We Have to Tell You That)
Activist Toolkit: Sharing VisionWorkshop: Social CRM     •Set up an account on Highrise, Doorbell or NimbleCRM     •Connec...
Activist Toolkit: Sharing VisionQuestions? Comments?
Upcoming SlideShare
Loading in …5
×

1a transmedia tools for visioning for activist toolkit v feb262012

732 views
692 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
732
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Every PresenTense workshop starts with a pre-exercise, meant to let people settle in and start thinking in the terms of the lesson. During this time, the Instructor should let people settle in, and stand silently by the screen to indicate that people should sit and start working. This should last two minutes AFTER everyone has settled down and there is silence in the room. Once there is silence, the instructor can ask: so, what do you think? Anyone have any answers to the questions? Give discussion three to five back and forth s – and do not let someone speak for more than two minutes. Then use the last comment made to switch to the next slide: And that’s why we’re discussing Inspiration today. (This slide should take in total: 5 minutes. Total time of Visioning Workshop: 80mins)
  • This workshop is NOT about the ventures but rather about the individuals as digital age professionals who must share their vision with the wider market. There are tools today that every digital age professional needs to know, no matter who they are or what they do. Start by asking the people in the room, who are you? (they usually say, Mary, or Jill, or Sarah). You want to say, no, you are the CEO and Founder of X. Or no, you are Mary, the President of Y. Explain to them that they need to own their new identity as leaders representing their vision. This workshop is here to teach the group how to gain traction fast, and how to drive their vision without regard to resource limits. Perception is key, as is transparency, agility, and the ability to organize lots of people with little infrastructure. Today, everything is public, so you need to provide your potential customers with multiple ways to get to know you. Y ou—and your staff—need to have the basic tools in your pocket to get out there and gather people around your vision. (Instructor, you can give the example of the Obama campaign’s use of the internet to communicate his vision vs Hillary, who was much better known prior to the election. Key is that it is much easier to get to know someone or some cause than ever before – and incumbent advantage has fallen. Which is good news for start-ups). (Total: 2 minutes)
  • We’ve developed a strong vision for what’s wrong with the world and how we’re going to fix it, and who we are targeting with this vision. But how do we target them? This workshop will address how to share your vision. (2 minutes)
  • The Digital Age that we live in opens up more channels but makes it hard to maintain a coherent message. Let ’s use a real-life organization as an example: the Reut Institute. (Instructor, feel free to find your own example. Reut may not speak to you – find something that does.) Reut is a cutting edge think tank in Israel, dealing with policy issues. Reut ’s goal, though, isn’t to be a think tank. That’s too small of a vision. Reut’s goal is to transform the State of Israel and the Jewish People through the power of its ideas. Before the digital age, Reut would be limited to pamphlets, seminars and workshops that focus more on thought than on action. Today, Reut can use multiple channels to engage activists by telling the story of its entire quest. That’s the digital age’s effect on narrative: it opens it up, demands authenticity, and requires coherence across properties. (Total: 3 minutes)
  • Because we live in the digital age, there’s now an expectation of an online presence for both people and organizations. When you’re starting a new venture, you have a lot of credibility to build. Digital tools are critical in bridging the belief gap. They are used to express what you think others should think about you, and to get them to buy into your mission. You need to prove that you and you venture are ‘real’ and worth investing time and money in. (Total: 2 minutes)
  • Before deciding what to do online, use a service such as Namechk.com to make sure you can create a unified brand online. Otherwise, launching something with too many variations can confuse people – and reduce credibility. (Time = 1 min)
  • Once one has a name, time to establish presence online. Even if you own the Facebook Page, the Twitter Account and the YouTube account, owning the URL is critical to ensuring credibility. (Time = 3 min)
  • Because if you don ’t own the URL, someone can use it against you. This for example is Shoah.org.uk – a site that promotes the palestinian cause against Israel, which takes the name of the Shoa and uses it against the Jews. (Time = 1 min)
  • Once you have a domain, you need a website. Your website is your public face – the opportunity for people to know you and introduce you to others. How your website looks will determine how they view you. But there is no point in paying for someone to build a website when you ’re starting off, or if you’re running a distinct project. Free, fully customizable sites such as Weebly will do the trick and help you do it fast. An example site built easily on Weebly for no money is www.nycfellowship.com Unbounce has also become a hit for us; http://unbounce.com/ (Instructor, if you have time, go online and show them weebly. Log-in, show them how easy it is to create a new page, embed content, etc. Do not take more than 5 minutes on this, and skip it if the internet isn ’t working well). Other options for free or cheap website builders: Squarespace, Jimdo, Wix (Total: 5 minutes)
  • Digital tools allow you to feature third parties who validate you are legitimate, and to showcase your volunteers and supporters as ambassadors of your venture. (Instructor, see above for a list of possible elements that can help establish credibility). (Total: 2 minutes)
  • And finally, don ’t leave these pages stale! The web is constantly growing, changing, evolving, and people want up-to-date information and reflections from their leaders. A blog that isn’t updated weekly will not get people to come check it out – and something that is a month old makes even the casual surfer loose faith that something is going on underneath the hood. Updating, therefore, is critical to building integrity and track record. So tools to update are crucial. Here comes Posterous, a tool we recommend because it makes updating easy using online email. (Instructor, if you have time, go online and show them Posterous. Show them how easy it is to create an account by emailing in, and how there are multiple accounts than be updated all at once. Do not take more than 5 minutes on this, and skip it if the internet isn ’t working well). Other option for free: Ping.fm (Total: 5 minutes) But most important is to keep things updated. If you go to a website and see that the last update was months ago, you won ’t take it seriously. So here is a great tool to do so – Posterous, which updates websites and social media by email blast. (Time = 2 min)
  • Once you have a website, you want to get to know your audience. There are a number of ways to enable user interaction – and forms are one of the most flexible tools, especially those that you can embed anywhere. Wufoo is our favorite, because it is so flexible, user friendly, and can connect with various different services – such as CRM functionality through tying into Highrise, and mailing systems like MailChimp (Instructor, if you have time, go online and show them Wufoo. Log-in, show them how easy it is to create a new survey, get the code to embed, etc. Do not take more than 5 minutes on this, and skip it if the internet isn ’t working well). Other options for free or cheap forms: Surveymonkey, Formassembly (Total: 5 minutes)
  • Once you know your audience, you want to tell them what they need to hear in order to support your cause. A powerful tool for that is audio-visual presentations. There are a good number of tools out there that will let you upload slides, connect them to voice, or make movies out of presentations. Slideshare is the one we recommend, because it is so easy to use – and you can embed Slideshare directly into Microsoft Powerpoint and upload directly to your account. The coolest part is that you can link an MP3 recording of your voice, and let people hear your presentation and see it flip automatically. (Instructor, if you have time, go online and show them Slideshare. Log-in, show them how easy it is to create a new presentation, embed one up there, etc. Do not take more than 5 minutes on this, and skip it if the internet isn ’t working well). Other options for free or cheap website builders: Prezi, GoogleDocs (Total: 5 minutes)
  • You don ’t need to buy expensive image editing programs to adorn any of these properties. Aviary is a free tool that can be used in your browser to touch up, crop and perfect photos to use on your websites and social network pages. Images have power – people are drawn to them online and offline. It’s worth taking a bit of time to spruce something up. (Total: 5 minutes) But if you ’re one to do it yourself, with a free program like Aviary’s Phoenix you can create compelling pictures and logos and headlines right from your browser. Another great option is Picnic. (Time = 2 mins)
  • Don ’t take our word for it – try it out! For the next 20 minutes, every person (if computers available, if not, in teams) should create their own presence online, with the tools available. When there are 10 minutes left, call people to order. It’ll be hard getting them away from their computers. (Total: 20 minutes)
  • Ask people in the room to share their URLs – and show a few examples to the group as to what can be done in 20 minutes. (Total: 5 minutes)
  • Once you create your information online, use shortened links to share them – and if you register, you can even track how many times the link was used, to help assess marketing language and more. (Instructor, shorten a link for them if you have internet). (Total: 3 minutes)
  • The whole point of having a public face is that others can interact with it. But as they say with lectures, before you can convince anyone of anything you need to know your audience. CRMs or Customer Relationship Management tools are made for this. And the best ones interface with your forms so you can keep track of the people who fill them out and interact with your organization online. Highrise is one such service, built on a freemium model that means you get limited functions for free, and more as you pay. The free model is often good for getting something off the ground. (Instructor, if you have time, go online and show them Highrise (www.highrisehq.com). Log-in, show them how easy it is to create a new contact, etc. Do not take more than 5 minutes on this, and skip it if the internet isn ’t working well). Other options for free or cheap website builders: Doorbell, Zoho CRM. (Total: 5 minutes)
  • And once you are done with all that, you can develop a page on your social network of choice to share your content with the world. We like Facebook because almost a billion other people do. Once you have other accounts, you can share your website, share surveys, feature Slideshare presentations and more. The key here is to have the Facebook page represent your vision just as much if not more as your website, and link the two together so people can find you either within facebook or from the Web. (Total: 4 minutes)
  • Don ’t take our word for it – try it out! For the next 20 minutes, every person (if computers available, if not, in teams) should create their own presence online, with the tools available. When there are 10 minutes left, call people to order. It’ll be hard getting them away from their computers. (Total: 20 minutes)
  • Leave space for questions, comments, thoughts and other suggestions. This is the final presentation in the Inspiration section, so give time for general questions, comments or concerns. (Total: leave up to 10 minutes for this)
  • 1a transmedia tools for visioning for activist toolkit v feb262012

    1. 1. Activist Toolkit: Sharing VisionPre-Exercise: Think for a Moment •What was the last way you learned about a cause you care about? •How long did it take you to form your opinion? •Has an organization leading that cause inspired you to get involved?
    2. 2. Activist Toolkit: Sharing VisionSharing VisionTransmedia Tools for Visioning
    3. 3. Activist Toolkit: Sharing Vision Context in the Curriculum Divergence Convergence Emergence Inspiration Ideation Implementation• Visioning & Sharing • Social Business • Operations & Finance Vision • Models • Networking and• Environmental • Prototyping & Fundraising Scanning & Impacting Assessment Environment
    4. 4. Activist Toolkit: Sharing VisionIt’s not what you say, it’s what you post•If you can’t find it online, it doesn’t exist.•How you position your cause online will determine how peoplejudge its quality•By opening your cause’s narrative to multiple authors, you enableothers to own the cause – and spread it.
    5. 5. Activist Toolkit: Sharing VisionKey Goal: Bridge the Belief Gap • To further a cause, you will need to mobilize resources, including volunteer hours, dollars, advice, and connections. •To do this you will quickly and constantly need to prove that you’re “real. • Digital Tools are aimed at accelerating your ability to demonstrate presence and bridge the belief gap. So before you launch, establish presence online
    6. 6. Activist Toolkit: Sharing VisionFirst, Check the Networks for your Brand
    7. 7. Activist Toolkit: Sharing VisionSecond, Buy Your Domain •Even though Facebook Pages can serve as a platform online, a stand-alone page inspires additional credibility. •Ways to Buy Domain: http://www.namecheap.com/ https://www.hover.com/ www.name.com http://www.register.eu/uk/domain-name/domain-name.asp www.godaddy.com •Evaluate Ownership WHOIS www.networksolutions/whois http://www.whoisdomains.eu/
    8. 8. Activist Toolkit: Sharing Vision(Because If You Don’t Own It…)
    9. 9. Activist Toolkit: Sharing VisionThird, Build It, and They’ll Come •You need a website. Fast. •Many tools exist to build fast, representative sites. •We like Weebly •Weebly is free to start, lots of functions, and easy to make look professional. •Try it out. Or check out a weebly-built site: www.nycfellowship.com •Unbounce rocks too: easy to set up and convert leads to members.
    10. 10. Activist Toolkit: Sharing VisionAnd then, Establish Credibility • Other people’s recommendations: •Friends or Likes on Facebook •Testimonials on stand-alone sites • Web and social media presence •A record of tweets, shares •Blog posts • Programs and meetings recorded and shown online •Pictures •Videos • Surveys and assessments
    11. 11. Activist Toolkit: Sharing Vision1. Share Your Ideas (We like Posterous).
    12. 12. Activist Toolkit: Sharing Vision2. Get To Know Your Audience •First rule of any conversation: know who you are talking to •Survey tools help gather information •Wufoo, a survey tool, can help you build a quick and flexible platform •Try it out – it is free at first, and premium is great.
    13. 13. Activist Toolkit: Sharing Vision3. Share Your Vision • Presentations are a way to structure a story and share that story with many people • Put your presentations online – either just the slides, or sound too • One service that does this is Slideshare.net • If you want to go interactive, prezi.com is an interesting alternative
    14. 14. Activist Toolkit: Sharing Vision4. Pictures = Lots of Words
    15. 15. Activist Toolkit: Sharing VisionWorkshop: Establish Presence • Set up a Weebly page for a project • Set up a Blog, either on Weebly or through Posterous • Develop a quick Wufoo survey and embed in your site • Add a presentation or video to your site that expresses your thoughts •Find and download an image from the web and edit it using aviary or picnic • Flip a video or snap a picture and send to one of your sites through Posterous, and post to Weebly site •Do something we didn’t think of……
    16. 16. Activist Toolkit: Sharing VisionShare? Your Site Here
    17. 17. Activist Toolkit: Sharing VisionShare Links in a Trackable Way
    18. 18. Activist Toolkit: Sharing VisionKeep Tabs on You-Know-Who •Don’t lose track of the people who visited you – tie in your surveys with a CRM •Customer Relationship Manager tools abound – free ones too. Key is to enable data portability. •Highrise is one such service with a freemium model and Wufoo integration •NimbleCRM is good too
    19. 19. Activist Toolkit: Sharing VisionAnd Keep Using Social Networks(Like We Have to Tell You That)
    20. 20. Activist Toolkit: Sharing VisionWorkshop: Social CRM •Set up an account on Highrise, Doorbell or NimbleCRM •Connect that account to your social media •Connect your Wufoo to your CRM •Share your new site through with a few of your friends, to get their comments; ask them to fill out a Wufoo form
    21. 21. Activist Toolkit: Sharing VisionQuestions? Comments?

    ×