Intro Slide Translating Judaism for the Post-Digital Age Presentation on the Jewish Future Brandeis, 2008 Ariel Beery Co-Founder, PresenTense

Our Motivation Why? In an age of unprecedented opportunities, and rare if any boundaries, every Jew in effect chooses to live a Jewish life – and there better be a good reason. As young Jews raised fully integrated into our societies, we kept on coming back to one question:

Radically New Context Youth knows only the empowered Jew; the victim, powerless Galut self-image is a thing of the past – and messages of alarm do not work for this generation Digital social networks and global opportunities lead to erosion of local identity Creation of a Jewish Homeland raises existential questions about Judaism as a whole

Post-Digital Blessings Post-Digital Blessings Creative Economy = unparalleled growth in nearly every sector Since Industrial Age models do not speak to new generation, empowered entrepreneurs are creating not only their own projects, but their own project-generating capacity (ROI, Bikkurim, Reboot, Joshua Venture) New generation is made up of prosumers seeking participation and co-creation Unparalleled popularity of social networking platforms proves importance of community to post-digital generation Global communication generates globe-spanning communities

Key Challenges Key Challenges Attention economy pulls young entrepreneurs in various directions Culture clash when Institutions modeled after industrial age organizations meet youth interested in co-creation and open-source culture Enormous resources – human, intellectual and financial – are drawn away from a Jewish organizational world that seems closed and is not “hackable” Jewish community’s highly-developed capacity is not being brought to full potential due to change in paradigm – hurting the younger generation as much as that generation now in power

How to think Post-Digital Keys to Post-Digital Win Focus on Value and enable Creativity in a Jewish Context: to act in the Image of the Creator is to be Creators ourselves Invest in opportunities to bridge the old and new: the richness of tradition with the new vehicles for the future Create an information-age platform to enable each and every Jew to grow their unique spark of holy creativity so that we can realize our collective potential as the Jewish People Value results from an interaction between person and product, but must be bounded by clear statements of core purpose Tikkun Olam through Yetzirat Ha’Adam

Focus on Value and enable Creativity in a Jewish Context: to act in the Image of the Creator is to be Creators ourselves

Invest in opportunities to bridge the old and new: the richness of tradition with the new vehicles for the future

Create an information-age platform to enable each and every Jew to grow their unique spark of holy creativity so that we can realize our collective potential as the Jewish People

Value results from an interaction between person and product, but must be bounded by clear statements of core purpose

Platform Platform according to pmarca : “a system that can be programmed and therefore customized by outside developers -- users -- and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate.” = Not an organization  an organizing framework . We need a Platform

Macro: Organizing Framework London Buenos Aires Paris Bombay Moscow Our vision: A network of creative spaces sharing value, so the whole is more than the sum of its parts This network enriches current institutions and connects them worldwide New York Singapore Jerusalem

Micro: Node Structure Community Space Creative Space Resident Space Gathering creative sparks = lighting the Eternal Fire Each node radiates new energy to its host community

Proof of Concept 18 Fellows from around the world, 12 Projects 4 Projects come to proof-of-concept in 5 months Proto-Node in Jerusalem for 6 Week Period Summer 2007 Institute Space + Network + Enabling = Creativity

Some Projects Launched Came with: Talented rap skills and an idea for Bible raps Developed this: A Bible Rap curriculum that can affect youth on a national scale Matt Bar Came with: Successful local model for engagement, Challah4Hunger Gained this: Paradigm for decentralized activism, and acquisition by more established organization Eli Winkelman Came with: An idea for a trip to Israel and a passion for the Jewish State Developed this: An impressive proof-of-concept leading to acquisition offers and investment opportunities Avi Bass

Proof of Concept, cont. Grassroots events in cities across the world Arts, culture and discussion fomented Global network of volunteers developing shared vision PresenTense Magazine

What We’ve Learned Don’t provide the answer, provide the space to question and resources for others to answer Focus on value – and enable others to co-create Enable risk-taking for start-up ventures Learn from established organizations, and work to spread knowledge acquired Be the platform Encourage hacks

Don’t provide the answer, provide the space to question and resources for others to answer

Focus on value – and enable others to co-create

Enable risk-taking for start-up ventures

Learn from established organizations, and work to spread knowledge acquired

Be the platform

Encourage hacks

To bring the next age The PresenTense Big Idea: Translate Judaism’s value into an Information-Age structure Realize the collective potential of the global Jewish People through fostering creativity In three words: Network for Creativity