Roy Halston Frowick Born in Des Moines Iowa in 1932 Learned to sew from his motherAttended one semester at Indiana University before enrolling at SAICKnown as “world’s first internationally renowned designer” Influential women’s clothing designer during the 60’s and 70’s
Did you know? Before designing women’s clothing, Halston owned a millinery shop in Chicago and is known for creating the pillbox hat that Jackie O wore at JFK’s 1961 inauguration.
Signature design elementsMinimalism/Minimal cutting Basic colors: blacks, whites, and reds, usually accented by a bright pop of color “[He] invented minimalism - that one note look. To Halston less was more.” -US Vogue contributing editor Andre Leon Taley
Demographics/psychographics of customers 60‘s/70‘s: Upper class women ages 25-45, usually of Today: Now that Halston has been relaunched,Caucasian decent, who held some sort of high position they aim to target basically the same type ofin society in major metropolitan areas and had a large customer, but the age range is a little lower, with discretionary income. After he licensed his line to JC many young celebrities from age 20-45 wearingPenny, women from many different income levels were Halston. able to purchase his lines. Anjelica Huston modeling for Halston Dakota Fanning in Halston
Product Price Range60‘s/70‘s: When Halston opened his first store, he had Today: The new line features dresses in the $300-$700clothes sold at two different price-points. There was one price range.lower-priced floor with mass produced garments and an upper floor with custom-made garments. When he debuted his famous Ultrasuede shirtwaist Modern day Halston off-the-shoulder dress $395dress in 1972, the price was $185, but demand sent it at Bloomingdales to $360.
Halston on Size “You have to have something for the woman who is overweight--a loose tunic and pants is good because itelongates the body. You have to have something for the woman with hips--the princess line works for her. Caftans are fine for the woman whose figure isnt perfect.” Halston now carries sizes 00-14
Commonly Used FabricHalston was known for his use of Ultrasuede--the first synthetic ultra-microfiber-- especially in his infamous shirtwaist dresses. This was a sheer material that really showcased the minimalism that he strived for in his work, structuring the body and hugging it in the proper places.
UltrasuedeHalston with models showcasing his use of Ultrasuede
Current Merchandise Halston is still found in the marketplace, although obviously under new management and known mostly as Halston Heritage. Stores that carry the line include Nordstrom, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales. Even Zappos.com carries a few select pieces. Imitations of the shirtwaist dress can be found on e- retailers such as Etsy as well as independent vintage retailers.Halston Heritage Dress from Neiman Marcus Halston Heritage Dress from Bloomingdale’s Halston Heritage Dress from Zappo’s
Influence Halston was one of the first designers to license himself (to JC Penny) which allowed him to reach women of different incomes. Halston went against the “anti-establishment” trends of the 60’s and tried to regain some simplicity in dress, and trends soon followed. He also went on to design uniforms for the Girl Scouts, Braniff Airlines, the 1976 US Olympic team, and the New York Police Department.Braniff Airlines Uniforms by Halston “Halston had the strongest influence in fashion early in the decade, when he helped bury the wild, anti-establishment look of the 60s, with its gypsy colors, fringed leathers and tie-dyed fabrics. He introduced the more sober clothes that women were ready for.” —Lisa Belkin The New York Times
Did you know? Halston’s perfume, Halston, became the second best-selling perfume of all time when it debuted.
Historical Importance He was also a huge fixture in the 70’s disco scene, being close friends with Andy Warhol and frequenting Studio 54. Studio 54 was the it place to be in NYC in the 70’s and he provided clothing for celebrities and patrons that reflected that scene. Halston and Andy Warhol70’s Vintage Halston Disco Dress 70’s Vintage Halston Disco Dress