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Spnglsh Media - New Media Management

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    Spnglsh Media - New Media Management Spnglsh Media - New Media Management Presentation Transcript

    • NEW MEDIA MANAGEMENT CANDIDATE PROGRAM
      • Prepared by Eric Vazquez of Spnglsh Media
    • NEW MEDIA GLOSSARY
      • Blog
      • A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
          • Purpose | Create a two - way conversation between Readers/Voters and Candidate
          • Deliverable| Controlled candid Candidate virtual platform
      • Wikipedia
        • Wikipedia is a free, web-based, collaborative, multilingual encyclopedia. Articles are written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.
          • Purpose | Objective information source through crowd sourcing
          • Deliverable | Candidate’s article is an accurate reference source for voters looking for an in depth profile of the Candidate
    • NEW MEDIA GLOSSARY
      • Twitter
      • Twitter is a website which offers a social networking and micro blogging service which enables its users to send and read other users' messages called tweets .
          • Purpose | Mobile delivery of concise branded messaging
          • Deliverable | Engaged base that adheres to Candidates’ calls to action
      • Facebook
      • Facebook is a social networking website which allows users to add people as friends and send them messages, and update their personal profiles to notify friends about themselves.
          • Purpose | Design a virtual window into Candidate’s re/election campaign
          • Deliverable | Virtual friends are transformed into virtual ambassadors
    • NEW MEDIA GLOSSARY
      • RSS Feed
      • RSS Feeds are web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video.
            • Purpose | Web feeds benefit publishers by letting them syndicate content automatically.
            • Deliverable | Feeds benefit supporters who want to subscribe to timely updates from favored candidates and/or initiatives
      • LinkedIn
        • A business-oriented social contact network built up consisting of the user’s primary personal connections.
            • Purpose | Profile acts as online interactive resume + contact list (i.e., Rolodex)
            • Deliverable | Convert 2nd, 3rd tier professional acquaintances into 1st tier professional relationships.
      • YouTube
        • YouTube is a video-sharing website on which users can upload, share, and view videos.
      • SlideShare
        • SlideShare is an online slide hosting service. Users can upload files in the following file formats: PowerPoint, PDF, or OpenOffice presentations
      • Flickr
        • Flickr is an image hosting and video hosting website, web services suite, and online community.
    • PREMIUM PACKAGE
      • Blog Conception & Management
        • Creating and Launching Candidate’s Blog
        • Delivering Candidate’s Platform through Multimedia integration
        • Updated 3x week
      • Wikipedia Candidate Profile Creation & Management
        • Authoring candidate’s profile
        • Management of candidate’s reputation
        • Monitoring on a Weekly Basis
      • Twitter Development & Management
        • Building community of followers and engaging community through industry best practices
        • Tracking Candidate’s message and reputation and delivering platform points
        • Tweeting 3x day | 7 days a week
      • Facebook Development & Management
        • Virtual Translation of Campaign Experience
        • Establishing suitable social presence for Candidate
        • Daily status updates | Monday thru Friday
    • STANDARD PACKAGE
      • Twitter Management
        • Building community of followers and engaging community through industry best practices
        • Tracking Candidate’s message and reputation and delivering platform points
        • Tweeting Daily | 7 days a week
      • Facebook Management
        • Virtual Translation of Campaign Experience
        • Establishing suitable social presence for Candidate
        • Status updates 4x weekly | Sunday thru Friday
    • BASIC PACKAGE
      • Twitter Monitoring
        • Tracking Candidate’s message and reputation and delivering platform points
        • Tweeting Daily | Monday thru Friday
      • Facebook Monitoring
        • Establishing suitable social presence for Candidate
        • Status updates 3x weekly | Monday thru Friday
    • ADDITIONAL SERVICES*
      • YouTube Video Production
      • Flickr Photo Management
      • SlideShare Presentation Integration
      • LinkedIn Profile Optimization
      • Demographic Targeting
      • Spanish Language Adaptation
      • Competitive Intelligence Gathering
    • Eric Michael Vazquez, J.D. Reputation & Brand Advisor, Spnglsh Media
      • Eric is the sole practitioner at Spnglsh Media. Eric brings more than 10 years of communications work with extensive experience in financial communications, crisis planning and management, C-suite executive positioning and other special situations.
      • In addition to his private sector work, Eric has voluntarily served in the offices of State and Federally elected officials. Eric also brings election and re-election campaign experience to his role as Special Advisor on New Media.
      • Eric is disciplined in the art and science of Brand and Relationship Management; Social Media Strategy; Technical Implementation of New Media tools; and End User Analysis and Results Measurement.
      • Eric Michael Vazquez
      • 312-919-4017