Red bull presentation new media drivers license final Anthony Richards
History• In 1987 Red Bull was only available in 1 country.• Today Red Bull is present in over 160 countries.• Since 1987, 30 billion cans have been consumed
Company Figures• As of the end of 2011, Red Bull employed 8,294 people in 164 countries.• A total of 4.631 billion cans of Red Bull were sold worldwide in 2011, representing an increase of 11.4% against 2010. Company turnover increased by 12.4% from EUR 3.785 billion to EUR 4.253 billion.
Campaign Goals• Show a drastic increase of Facebook fans.• Build a more advanced blogging community.• Greatly increase Twitter followers.• Enhance the Red Bull YouTube channel. – Increase views of Red Bull sponsored events and athletes around the globe. • Raise overall brand awareness via online platforms
More with Social Media • Facebook Fan Page – Enhance SEO – Promotions/Coupons/Contests – Customer Surveys • Twitter – Enhance SEO – Have sponsored athletes linked to Red Bull page – Provide helpful brand information
Sponsored Athletes • Get the sponsored Red Bull athletes more involved with the Red Bull following. • Make links readily available on Red Bull’s social media platforms. • Get the athletes to connect more with the fans. • Show the fans how awesome it is to be sponsored by Red Bull
~ My BIG Idea ~• Red Bull sponsored parties across college campuses in the USA or worldwide.• Have the brand everywhere.• Free drink and merch give-aways• Allow entrance upon following conditions: – Must show some form of college ID – Must show receipt of a Red Bull product purchase $5 or more (only allowed to be 2 weeks old)
The Budget• Free Mediums to Utilize – Facebook, YouTube, Twitter..etc• Cost of Labor – We will need to pay employees to monitor and update the social media platforms, also for the concert/party idea, pay artists, pay for the merch handouts.
Evaluating Campaign Success • Google Analytics • Twitter followers • Facebook fans • Blog followers • YouTube subscribers/views
It Gives You Wings Red Bull will continue to be the youthful energetic brand that so many people love. It gives you wïngs