Superia digital credentials

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  • 1. Superia Info Solutions Pvt. Ltd Digital Media Credentials
  • 2. About Us• Incorporated in 2006• Development Center in Kolkata & Chennai, India ensures distinct cost and time zone advantage• Presence in India and USA• 24X7 operation option will ensure faster turnaround time and speed-to- market• Implemented projects across the globe• Availability of skilled manpower• We are not big and you can expect faster response time, better focus• Flexible in adapting to new process and working models• Stringent Quality process to ensure consistency
  • 3. WHAT WE DO…We are a specialist digital marketing agency providing brands andmarketers with a unique combination of digital marketing tacticsWe deliver relevantdigital solutions Researched and informed strategic approach Ensuring measurable, quantifiable return on investment
  • 4. HOW WE DO IT?By connecting the dots between digital marketing initiatives where itcounts, and not just because we can Desktop Web Media Search Marketing Mobile Web Media Social Media
  • 5. HOW WE DO IT?The 4 key steps in all our digital marketing initiatives focus on : – Awareness Awareness – Consideration – Interaction Consideration Interaction – Conversion Social Conversion Desktop Mobile Web Web Search MEASURABLE RETURN INTEGRATED APPROACH
  • 6. We deliver…• Accountability • We ensure we focus solely on the bottom line, achieving the best possible Return on Investment• Results Focused • We leverage third party tracking technology to ensure metrics are reliable and accurate across all environments • Detailed reporting allows us to provide meaningful insights, and optimise performance on an ongoing basis• Return on Investment (ROI) • Cost per lead / registration / conversion metrics are crucial • Through accurate and progressive monitoring we constantly maximize ROI
  • 7. We deliver…• Aggressive negotiation of media rates • CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition)• Achieving the best possible results at the lowest possible cost • Ensuring the best possible ROI• Execution and implementation of all digital marketing initiatives• Ad serving and management of media campaigns • Utilizing audited, world-class technology • Allows for tracking from impression and/or click, through to conversion• Ongoing ROI analysis, optimization and reporting• Identifying, listening, and engaging with your audience – ORM Management
  • 8. SERVICES
  • 9. digital marketing consultancy digital productions campaigns other productions management servicesSERVICES
  • 10. digital marketing consultancy DIGITAL MARKETING STRATEGY ONLINE RESEARCH CREATIVE PROJECT DEVELOPMENTSERVICES DIGITAL COMMUNICATION PLANNING
  • 11. digital productions BRANDED / UNBRANDED WEB SITES COMMUNITY PLATFORMS INTERACTIVE PORTALSSERVICES MODULES DIGITAL ADVERTISING TOOLS E-COMMERCE PLATFORMS TECHNOLOGY SERVICES
  • 12. campaigns CREATIVE CAMPAIGN DEVELOPMENT ONLINE CAMPAIGNS INTEGRATED CAMPAIGNSSERVICES ADVERGAMES SMART 1to1 e-CRM CAMPAIGNS COMMUNITY CAMPAIGNS OTHER TAILOR-MADE CAMPAIGNS
  • 13. other productions Social Media Marketing Search Engine Optimization Search Engine MarketingSERVICES Social Search Optimization Mobile Marketing
  • 14. management servicesSERVICES CAMPAIGN MANAGEMENT WEB SITE MANAGEMENT TECHNICAL MANAGEMENT
  • 15. Campaign Management & Optimization
  • 16. Web & Search Media MonitoringWe utilize third party ad serving, which allows us to :• Ensure we get what you are paying for• Compare apples with apples• Audited, accessible 24x7 data• Track user interaction on rich media ad’s• Smoothly serve rich media• Track beyond impression and click, to confirmation (eg competition entry, lead, sale etc.)• Track post impression data : Enables us to view conversions resulting from user seeing the ad, but going directly to the site – for up to 90 days after campaign has ended• Provide detailed reporting allowing us to provide meaningful insights and set benchmarks to evaluate the return on investment and apply relevant optimization tactics to ensure objectives are being met• Through accurate and progressive reporting and monitoring we constantly maximize ROI