What kind of media institution might distribute myPresentation Transcript
From previous research and looking at differentpublishers’ webpages, I have come to theconclusion that the best fitted media institutionto distribute MISSFITS, is…
1) The group distributes three major music magazines, but bothare aimed at men. This shows that they do want to cover themusic magazine market, but have left a big gap in covering bothgenders. MISSFITS would definetly fill in this gap.
2) Bauer Media Group distributes Kerrang!. According to theirwebpage, Kerrang!’s audience is very similar to MISSFITS’s, the onlydifference being that their majority of readers are male. Bydistributing the same type of magazine, only aimed at the othergender, the institution would cover a much bigger part of themarked and eliminate potential competition.3) The fact that they aready distributes Kerrang!, shows me thatthey believe in the ideology that would be in MISSFITS.