5 steps in creating compelling content
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5 steps in creating compelling content

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There are thousands of people who have been able to turn Content Marketing into a profitable business solution. I am one of those people, and in this article I’ll show you five steps in creating ...

There are thousands of people who have been able to turn Content Marketing into a profitable business solution. I am one of those people, and in this article I’ll show you five steps in creating compelling content that SELLS so you can profit too!

To learn about my profitable business solution, click here:

http://www.empowernetwork.com/makemoneynow.php?id=ariane

For more articles on blogging, writing and just being more awesome through personal development, check out my blog here:

http://www.empowernetwork.com/ariane/blog/author/ariane/

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5 steps in creating compelling content 5 steps in creating compelling content Document Transcript

  • With the rise in popularity of anything and everything you can doonline, I’ve come to realize that there are tons of people who haveturned this exploding trend into a profitable business solution. Iam one of those people, and in this article I’ll show you five stepsin creating compelling content that SELLS so you can profit too!
  • Internet marketing businesses are at an all time high, and the population of internetmarketers just keeps growing in the home business sector. Now, more than ever, anytype of MLM or network marketing company is relying heavily on the use of internetmarketing, using content marketing and compelling content that sells a product orservice.Retail stores are incorporating or even switching completely to e-commerce just toexpand their customer base and stay in business. They, too, are benefiting fromcreating compelling content that sells a product.There are bloggers out there who make thousands per month just by blogging aboutanything they choose. Smart and profitable bloggers are giving away useful andcompelling content to their audience, and then offering a solution for sale at the end oftheir blog. Surprisingly, this trend is on the rise and crosses over into the above twoexamples of businesses needing to drive traffic.In other words, if you have something to say or sell online, you need a blog so you canleverage the traffic that already exists online, and drive this to your site.Once you have a blog, you’ll be in competition with literally millions of other bloggers.So how do you create compelling content that will sell your product or service?One thing to understand is this:Good Content = TrafficThis traffic may not come overnight, your blog post may not “go viral” and get thousandsof visitors in a week, but eventually, your good content will get traffic.Another point I want to make is:The Entire Internet is Made of ContentTherefore if you want to create compelling content, stuff that people want to knowabout, you need to find out what people are looking for on the internet. The best way todiscover this is by going to Alexa.com and finding the top most trafficked websites.They are:1. Google (information) 2. YouTube (entertainment) 3. Facebook (social)4. Wikipedia (user-generated information) 5. eBay (consumer purchases)
  • If you really look at those, you’ll find the subject matter is just a little different on eachsite. So, this is a clue that the top five website themes will provide the top five steps increating compelling content!Answer people’s questions, provide relevant information that people want. Get clear onyour target audience, and provide information about things they will typically need toknow. Put yourself in their shoes, figure out what they need, and then give it to them.You find a need, and then you fill it.If you look at YouTube, it’s basically a place to go to 1) get information, 2) beentertained, 3) get engaged more than you would be just reading an article. Videos arethe most powerful form of communication that exists because it’s entertaining,informative and engaging.So, when you’re writing a blog post, include a video in the post to make it moreengaging, more entertaining. You can upload your video to YouTube, then include a linkto your blog under the video. Then, in your blog, you’ll be able to embed the actualvideo within the body of the blog. Pretty slick!For videos: be yourself! People actually really like other people who mess up, whofumble their words, who forget what they’re talking about, or say something silly. It’simportant to be authentic, be yourself, and be human. Make tons of videos so you getgood at making videos – practice makes perfect.Facebook is a social site, a place for people to interact about anything and everything.It’s sometimes informative, sometimes entertaining, and always a social place wherepeople share a little glimpse inside their personal lives.Take a clue from Facebook! Begin to incorporate social components into your blog. Talkabout yourself, talk about your life, talk about what you’re interested in, tell your story.Stick with content that is relevant to the times, and focus on things your audience wouldwant to know. For example, if there was recently an article published on a highly-trafficked site that you feel your audience would benefit from, write your blog about thissubject. Go further and make a video about it.Using Wikipedia as an example, you will see that it has elements of the commonthemes here as well: it’s mostly informative, it’s somewhat entertaining at times, and it’ssocial because other real people have created the content.
  • User-generated information is the essence of blogging. Content written by other peopleis what the internet is made of – and blogging gets even more personal by letting thepersonality of the writer shine through. We trust content generated by our peers muchmore than we do an authority. We’d rather go to Wikipedia and hear from peers about asubject than research that same subject on official, authoritative sites written bysomeone who has an ulterior motive, or who has a skewed or biased viewpoint on thatsubject.Some people are great at doing the above four things in their blog: they’re informative, entertaining,social and focus on user-generated content, yet they aren’t selling something. It’sactually ok to sell something when you write a blog. If you’ve been compelling, helpful,provided useful information, and been entertaining, when you actually take this step andask someone to buy something from you, there’s a great chance they will because theytrust you and they like you.Like eBay retailers, the ones who have the highest ratings (testimonials) and those thatwill throw in a “bonus” are going to be more successful and sell more. So think aboutasking your audience to buy one thing and giving them something for free as a bonus.SO…If you think this article was interesting, please leave me your comments and hit the “like”button at the top!These five steps are important, but driving traffic is a key part to tying everythingtogether and actually making money online.If you’d like to know more about driving traffic, profiting from content marketing,obtaining and profiting from a pre-optimized blogging platform and how to generatethousands per month in internet marketing, click the button below to watch a 12 minutevideo to learn more.There has never been an easier, faster way to make money than using this methodexplained in this video, so click now, enter your best email and enjoy the video. I’ll seeyou on the other side!