5 min Pitch for the Fashion Marketing Day

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This event was held at the John Molson School of Business for the Case Challenge on the Fashion Marketing Day.

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  • YOU HAVE ALREADY DIFFERENTIATED YOURSELF BY CREATING A HIGH-QUALITY PRODUCT, A SOPHISTICATED & FASHIONABLE BRAND. WE WERE TRULY IMPRESSED TO SEE HOW YOU MANAGE TO UNDERSTAND YOUR CUSTOMER IN PROVIDING HIM WITH A UNIQUE PRODUCT.
  • HOWEVER, WE WANT TO GO ONE STEP FURTHER AND TRULY CREATE AN EXPERIENCE.WEARING RIBKOFF IS NOT JUST WEARING BOXERS. ITS FEELING SEXY, CLASSY, CONFIDENT
  • Based on this, YOU have PRESENTED US WITH THREE MAIN GOALS WHICH WE WILL INTEGRATE IN A NEW MEDIA CAMPAIGN. 3 goalsWe will show you how to realize/achieve them through a new media campaign where all three goals are achieved in a unified manner
  •  SUSTAIN: trendy, want to be classy, class is something that is sustainableSUSTAIN: it will endure because it is high quality
  • 5 min Pitch for the Fashion Marketing Day

    1. 1. RibkoffFrom Vision to RealityNawreen Hossan & Ariane Beaulieu Sirois The Co-Creationaries
    2. 2. RibkoffQUALITY FASHIONABLE SOPHISTICATION
    3. 3. CREATING AN EXPERIENCERibkoff Experience: Sexy Classy Confident
    4. 4. MAIN GOALS Increase Sales Create BrandGain RecognitionVisibility
    5. 5. NEW MEDIA CAMPAIGN“Sustain your Sexiness” Enduring Classics “Sustain” Reign in High Quality
    6. 6. Fashion Show BrandGain Visibility Increase Sales Recognition
    7. 7. FacebookCreate Experience through Brand Engagement BrandGain Visibility Increase Sales Recognition
    8. 8. “Become The Next Ribkoff Man” Nationwide Contest Theme: Sustain your Sexiness with Boxers “Their” definition of classic sexiness Brand Gain Visibility Increase Sales Recognition
    9. 9. Share the Link Spread the Word Like Dylan Ribkoff Facebook page Share link with Facebook network friend Duration: 2 weeksTarget 200 people  Reach 40,000 potential customer Brand Gain Visibility Increase Sales Recognition
    10. 10. H o w t o t u r n Potential C u s t o m e r s i n t o Profitable C u s t o m e r sGoal: Target Sales Target Sales2% (800) of Revenue:40,000 potential 2% 22,400$ (based on 28$ avg. 98% purchase, per Brand Gain Visibility Increase Sales Recognition
    11. 11. H o w t o t u r n Potential C u s t o m e r s i n t o Profitable C u s t o m e r s Brand Preference BrandExposure &recognition Create Brand Engagement
    12. 12. BUDGET Trip for 2 to an eco-friendly destination in CanadaWeek-end to Banff National Park: 2,500$ 500$ worth of Ribkoff Boxers Low Cost & High Value
    13. 13. THANK YOUSustain Your Sexiness! Questions?

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