'F2 pérez-ariadna-mi presentacion'-1. Fashion Blog.


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A continuación os presento una presentación power point realizada en Google Drive sobre los blog de moda (fashion blogs).

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'F2 pérez-ariadna-mi presentacion'-1. Fashion Blog.

  1. 1. Fashion Blogs Ariadna Pérez Travieso
  2. 2. ¿What is a fashion blog? A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets celebrity fashion choices and street fashion trends. They cover fashion at all levels from the biggest names to the smallest indie Many fashion blogs could also be designers. categorised as shopping blogs, since "most of the conversation is shopping advice, liberally laced with consumer recommendations". This is very similar to the content of fashion magazines. Some retailers in the fashion industry have even started blogs of their own to promote their products.
  3. 3. Number of fashion blogs There is considerable disagreement regarding the number of fashion blogs in existence. In a February, 2006, Women's Wear Daily article, Corcoran stated: There is an enormous, and growing, number of fashion and shoppingrelated blogs: about 2 million, according to Technorati Inc., [...] or slightly less than 10 percent of the 27 million blogs the company tracks. (That number includes blogs in languages that use the Roman alphabet and that contain anything fashion-related, including sites such as Pink Is the New Blog, which focuses on celebrities.) In September 2005, La Ferla stated that: It is likely that this figure is inflated by a substantial number of personal blogs that mention fashion. These are not considered fashion blogs using the criteria above. All other estimates of the popularity of fashion blogs are considerably lower. Lara Zamiatin estimated in November 2006 that there are now: "as little as a year ago, the number of [fashion bloggers] could be counted in the dozens. Today there are hundreds" "several hundred fashion blogs"
  4. 4. Types of fashion blogs Fashion blogs can be categorised in a number of ways. By writer's expertise By ownership
  5. 5. By writer's expertise Fashion blogs may be written by insiders, outsiders or Fashion blogs may be written by insiders, aspiring insiders. outsiders or aspiring insiders. Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media. In addition, some fashion insiders blog occasionally as guest on larger sites. For example, the fashion designer Nanette Lepore has contributed to Glam.com. Ms. Fabulous, is written by Mariana Leung, a fashion industry veteran who has worked as a fashion designer, technical designer, photographer and PR director. She writes about other designers and industry news.
  6. 6. Outsiders are people who know a lot (or at least have strong opinions) about fashion, usually by virtue of being very dedicated consumers of fashion.
  7. 7. Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide a ‘back door’ entry into a mainstream fashion writing job. Examples of people who have been employed within the fashion industry on the strength of their blogs include: Heathe r and Jessi ca from Go Fug Yourself, who recentl y covered Fashion Wee k for New York Magazi ne Shoe Manolo the o now has a Blogger, wh in the ekly column we ashington Express a W ation Post Public The Budget Fashionista, Kathryn Finney, wrote a book called "How To Be a Budget Fashionista" that was published by Ballantine Books.
  8. 8. By ownership Fashion blogs may be owned either by individuals or by companies. The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers. Condé Nast Publications is a mainstream media organization with fashion blogs. Fashion retailers with blogs include Bluefly, Queen of Suburbia and Splendora.
  9. 9. Spanish Fashion Bloggers
  10. 10. Spanish Fashion Bloggers
  11. 11. Spanish Fashion Bloggers
  12. 12. Other bloggers do this...
  13. 13. The End