SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
These days, everyone has a website and uses social media to promote ...
These days, everyone has a website and uses social media to promote
their brand. But, if that’s all it took, everyone would have visitors coming, staying, and
spending like crazy. Do you? The truth is that a successful digital marketing strategy
combines the right social media with the right message to drive targeted traffic to your
website—not just to look, but to take action.In this session, we’ll review the demographic
and psychographic pull of the cream-of-the-crop social media channels—so you can plan
the right strategy for your destination. But it doesn’t stop there. Knowing who uses Facebook, Twitter, Pinterest, Instagram, etc. just gets you half way. The other half of
succeeding is knowing what your audience uses it for and why. Then you can effectively
message and motivate them. Come learn the surprisingly simple secrets to maximizing engagement and see how DMOs and travel operators alike can use them to drastically
improve their digital ROI.