People love a challenge, but even more, they love to have fun. You want them to come have fun at your destination - and you can encourage them to spend some money while they're there, that doesn't hurt either. So how can you tap into that motivation to draw people to you and keep ‘em coming back?
Gamification, the application of game-play thinking to non-traditional situations, is fast gaining popularity. And, why wouldn’t it? It feeds off of the same keep-me-entertained lifestyle we’ve all grown so accustomed to.
In this presentation we’ll take a look at the good, the bad and the ugly of the “gamification” phenomenon. We’ll review some virtual games and challenges that DMOs and travel operators have created through Facebook, Twitter, Instagram and other social media platforms to learn from their successes and their early mistakes.
We’ll also help you build an essential checklist of need-to-knows so you can get started gamifying your destination.