► Independent Study ► Ari Ratner

Project Roadmap
• Objectives
• Research
• Research Analysis
• Path101’s Competition
• Brand Architecture
• Site Improvements
• Target Audiences
• Marketing Recommendations
• Questions

Business Objectives
1. Develop a marketing plan for young professionals
2. Develop a marketing plan for college career centers
3. Study the marketing habits of consumer startup websites

Research Methodology
Primary Secondary
• Personal Interviews • Blogs
• Surveys • Website Reviews
• Career Office Visits • Syndicated Research
• Website Analysis • Periodicals