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UP - URBAN PAVILION

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1st prize at the romanian architecture competition Arhetipuri 2010

1st prize at the romanian architecture competition Arhetipuri 2010

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  • 1. UPURBAN PAVILIONPAVILION TEMPORAR IN BUCURESTI, PIATA VICTORIEI
  • 2. CUVANT INAINTE Aceasta brosura, impreuna cu partea video, au fost concepute pentru a explica cat mai natural conceptul si firul logic al acestei propuneri - atat din punct de vedere vizual si spatial cat si din punct de vedere tehnic, social, comercial. Proiectul, in forma sa de la prima etapa a concursului, reprezenta o idee puternica conturata in linii mari. Pentru ca pavilionul sa isi pastreze calitatea si pros- petimea in mediul real am abordat si studiat subiectele ce deriva din conceptul acestuia. “Clientul“ acestui proiect este orasul Bucuresti si locuitorii sai. Am considerat ca misiunea noastra nu este aceea de a creea o functiune intr-un spatiu si maidegraba o scenografie ce devine fundalul mai multor “scurt-metraje”. Provocarea consta in traducerea acestui mesaj central intr-un set spatial ce ii invita pe utilizatoricatre interactiune si implicare . Un alt punct de interes din perspectiva utilizatorilor a fost crearea unui spatiu ce implica costuri si eforturi de intretinere minime si permite utilizarea lui in scopul strangerii de fonduri. Dezvoltarea de strategii conexe partii arhitecturale ni s-a parut vitala pentru a explica potentialul ridicat al acestei propuneri. Colaborarea cu specialisti indiverse domenii, cu firmele producatoare de materiale si cu arhitecta cu drept de semnatura desemnata ne-a permis sa aducem aceasta “idee” la un nivel de detaliere ,si intelegere, ridicat. Motivatia acestui proiect a fost aceea de a porni un dialog real intre membrii ai societatii romanesti de astazi. Arta coexistentei cu diversi parteneri ar trebuisa duca catre un asemenea dialog. Sa invatam sa ii respectam pe cei din jurul nostru - atat in public cat si in privat - este una dintre principalele cerinte pentru o soci-etate sanatoasa ce doreste sa mearga inainte si sa lase urmele comunismului in urma. Asemenea dialoguri se pot intampla doar in locurile unde oamenii se intalnesc pentru a-si impartasii experientele. FOREWORD This booklet, together with the video, were conceived to explain as simple as possible the concept and the rational process of this proposal - both from a visual/spa- tial point of view and the technical, social, commercial points of view. The project, as it was presented at the first stage of the competition, represented a strong idea explained briefly. In order for the pavilion to keep its quality and fresh- ness in a real environment, we identified and studied all the subjects that are implied by the concept. “The client” of this project is the city of Bucharest and its inhabitants. We considered that our mission was not to create a function inside a spatial unit, but to createa scenography that becomes the background for many “short animations”. The challenge was to translate this central message into a spatial set which invites people tointeract with it and to get involved in it’s development. Another interesting aspect, from the users point of view, was to create a space that implies low maintenance cost and effort , and can be used for fund raising. Developing strategies connected with the architecture part is vital to understanding the big potential of this proposal. The collaboration with various specialists, with the material producers and with the designated architect, allowed us to bring this idea to a high quality level of detail and understanding. The motivation of this project was to start a real dialogue between members of today’s Romanian society. The art of coexistence with different partners should leadto such dialogue. To learn how to respect the people around us - both in public and in private - is one of the main requirements for a healthy society that wants to move for- ward and to leave the traces of communism’s behind. Such dialogue can only happen in the places where people meet to share their experiences.
  • 3. UP | 01PIATA VICTORIEI,BUCURESTI - SITULPROPUS DE PRIMARIE
  • 4. UP | 02
  • 5. UP | 03Zone asfaltate, dedicate automobilelor / Paved areas - dedicated to automobile traffic Cladiri importante in apropiere: / Important buildings nearbyZone asfaltate moarte / Unused paved areas Guvernul, Muzeul de Geologie, Muzeul Taranului Roman, Muzeul Antipa.Flux pietonal pe sit / People traffic on site / The Government, The Geology Museum, The Romanian Peasant’s Museum, The Antipa Museum
  • 6. PIETE SIMILARE IN BUCURESTI / SIMILAR SQUARES IN BUCHAREST UP | 04 Piata Victoriei Piata Romana Strada Berzei Piata George Enescu Piata Revolutiei Calea Mosilor/Carol I Calea Plevnei Piata Operei Piata Mihail Kogalniceanu Piata Corneliu Coposu Blv. Libertatii Piata Unirii
  • 7. COMPARATIE LA SCARA CU PIETE SIMILARE ALE LUMII UP | 05/ SCALED COMPARATION BETWEEN SIMILAR SQUARES IN THE WORLDPiata Victoriei, Bucuresti Piata Catalunya, Barcelona Reichstag, BerlinPiata Rosie, Moscova La Concorde, Paris Piata Guvernului, Tokyo
  • 8. CONCEPT IDEOLOGIC / IDEOLOGY UP | 06 “In noul regim economic bunastarea deriva direct din inovatie, nu din optimizare; astfel bunastarea nu este obtinuta prin perfectionarea lucrurilor cunoscute deja, ci prin aprecierea imperfecta a necunoscutului” - Kevin Kelly, “New rules for the new economy”, Wired. “Wealth in this new regime flows directly from innovation, not optimisation; that is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown” Kevin Kelly, “New rules for the new economy”, Wired.
  • 9. UP | 07 /2000 Japan Pavilion, Hannover, Shigeru Ban /1995-1996 temporary acco- paper arch modation, Japan, - MOMA NY, USA, Shigeru Ban Shigeru Ban 100 i.Hr. China 1536 aprox. 1930 aprox. 1970 aprox. 1980 1995-1996 1998 2000 2002 2008 2010 -primele -prima fabrica se contruieste locuinte tem- doua teatre adaposturi dom de hartie, pavilionul Centre MOMA PF1, marturii ale existentei hartiei de hartie in Romania, Sibiu o casa de hartie in SUA porare, TU Delft Olanda temporare, Apeldoorn Olanda temporare, Japonia, Shigeru Ban Japonia, Shigeru Ban Japoniei, Hanovra, Shigeru Ban d’interpretation du canal de Bourgogne, New York, USA UP Bucuresti, Pouilly-en- Romania /100 B.C., China /1536 /~1930 /~1970 /~1980 1995 /1998 /2008 - the first -the first a paper house is temporary ac- two temporary paper dome, arcul de hartie Auxois, France, MOMA PF1, locuinta, - muzeul de Shigeru Ban 2010 testimonials of Romanian paper built in USA comodation, TU theatres, Apel- Japan, Shigeru New York, USA the existance of factory, Sibiu Delft, Holland doorn, Holland Japonia, Ban arta moderna paper Shigeru Ban biserica de NY, SUA, Shigeru Ban /2002 Centre UP Bucharest carton, d’interpretation Romania du canal de Bour- Japonia, gogne, Pouilly- Shigeru Ban 1999 en-Auxois, France, muzeul de arta Shigeru Ban /1995 house, Japan, pentru copii Shigeru Ban NEMUNOKI, Japonia, cardboard church, Japan, Shigeru Shigeru Ban Ban /1999 Nemunoki art museum for children, Japonia, Shigeru Bancronologia folosirii cartonului ca element structural in constructii / timeline - usage of cardboard as structural element
  • 10. CONCEPT ARHITECTURAL / ARCHITECTURAL CONCEPT UP | 08 O SUPRAFATA COMPACTA DE 100mp RAPORTATA LA SCARA PIETEI 100mp 600 STALPI = 600 STALPI = / / 100mp 650mp A 100m COMPACT SURFACE IN COMPARISON WITH THE SURFACE OF 100sqm / / VICTORIEI SQUARE. 600 columns= 600 columns= 100sqm 650sqm
  • 11. UP | 09SUPRAFATA PRINCIPIU DE PRINCIPIU DE PRINCIPIU DE PRINCIPIU DE 300 STALPI = 430mp CUMULATA ORDONARE A ORDONARE A ORDONARE A ORDONARE A / PAVILION - ELEMENTELOR ELEMENTELOR ELEMENTELOR ELEMENTELOR 300 columns = 430sqm 12mp PUNCTUALE - HARTA PUNCTUALE - HARTA PUNCTUALE - HARTA PUNCTUALE - HARTA / CERULUI DE DEASU- CERULUI DE CERULUI DE DEASU- CERULUI DE DEASU-CUMULATED PRA BUCURESTIULUI IN DEASUPRA BUCURESTI- PRA BUCURESTIULUI IN PRA BUCURESTIULUI IN PAVILION LUNA IANUARIE ULUI IN LUNA APRILIE LUNA IULIE LUNA OCTOMBRIE SURFACE / / / / 12sqm GENERATING PRINCIPLE GENERATING PRINCIPLE GENERATING PRINCIPLE GENERATING PRINCIPLE FOR THE PUNCTUAL FOR THE PUNCTUAL FOR THE PUNCTUAL FOR THE PUNCTUAL ELEMENTS - THE MAP OF ELEMENTS - THE MAP OF ELEMENTS - THE MAP OF ELEMENTS - THE MAP OF THE SKY OVER BUCHA- THE SKY OVER BUCHA- THE SKY OVER BUCHA- THE SKY OVER BUCHA- REST IN JANUARY REST IN APRIL REST IN JULY REST IN OCTOBER
  • 12. UP | 10 IARNA/WINTER HEDERA HELI STALPI APA Ø350/ PRIMAVARA/SPRING STALPI REFLECTORIZANTIWATER COLUMNS Ø350 Ø100/REFLECTIVE COLUMNS AMPELOPSIS PEDUNCULATA SISTEM DE VARA/SUMMER ELEMENT TRATAT DIFUZIE CU VOPSEA PENTRU STALPI SIMPLI REFLECTORIZANTA TERASE Ø200, Ø150 / / / OBJECT TREATED TERACE PLAIN COLUMNS WITH REFLECTIVE DIFUSION Ø200, Ø150 PAINT LONICERA JAPONICA SYSTEM LATHYRUS ODORATUS TOAMNA/AUTUMN THUMBERGIA ALATA STALPI CU PLANTE Ø240 / PLANT COLUMNS Ø240
  • 13. UP | 11
  • 14. UP | 12 +5.00 +5.00 +5.00 +4.00 +4.00 +4.00 ±0.00 ±0.00 ±0.00FATADA ETAPA 1 / ELEVATION FROM THE FIRST STAGE OF THE COMPETITION +5.00 10 +4.00 24 15 24 24 24 20 35 3.72 3.72 1.80 1.65 80 ±0.00 28 28 S4/P4 S1 S2 S4/P3 S4/P1 S4/P2 S3 S5FATADA TEHNICA, ETAPA2 / TECHNICAL ELEVATION, SECOND STAGE
  • 15. CONCEPT SOCIAL&MOD DE FOLOSIRE / SOCIAL CONCEPT AND MODELS OF USE UP | 13 Constelatiile sunt grupari de stele ce, unite prin linii imaginare, formeaza desene ce pot evoca figuri zoologice sau personaje mitologice. Au satisfacut pe de-o parte nevoia de simboluri si imaginar, iar pe de alta parte au constituit puncte de reper si orientare. La romani in special, constelatiile reflectau un specific rural, cele mai vizibile dintre ele numindu-se Carul Mic, Carul Mare, Plugusor, Jgheabul Putului, Hora, Closca etc, iar "stelele care impodobesc cerul noaptea nu erau altceva decat lumanari aprinse ale sufletelor ce se nasc.” (1) / Constellations are groups of stars that, when connected through an imaginary line, form the pictures of zoological creatures or mythological characters. On one hand, they have satisfied the need for symbols and for the imaginary and, on the other hand, they have constituted reference points and points of orientation. In the case of the Romanians especially,constellations reflected a rural feature, the most visible of the constellations were named Ursa Minor, Ursa Major, Corona Borrealis, etc and “the stars that cover the sky at night are merely lit candles of souls that are born.” (1) M M M 51 51 51 DRACO şi Al şi Al şi Al Mizacor Mizacor Mizacor S r r r NU Thuban Thuban Thuban YG C eb eb eb Den Den Den a MINOR a MINOR a URSA URSA Car Car Car Ma Ma Ma M M 9 9 9 M3 M3 M3 ul ul ul A A re re re UR JO spre steaua UR JO spre steaua Polară Polară EUS SA R SA R CEPH M81 M82 M81 M82 M81 M82 Steaua Polară Steaua Polară Steaua Polară A LACERT M52 M52 M52 PE IA SSIO LEO CA Roiul dublu Roiul dublu Roiul dublu din Perseu din Perseu LYNX din Perseu M M M ANDR 31 31 31 OM S CANCER Mirfak Mirfak Mirfak EDA Regulus Regulus Regulus ASU Marte Marte Marte Capella Capella Capella Castor Castor Castor M34 M34 M34 Pollux Pollux Pollux Almach Almach Almach PEG AUM38 Algol Algol Algol M44 M44 M44 M33 M33 M33 M38 M38 RIG M36 M36 M36 M37 M37 M37 PERSEUS A G M67 M67 M67 ARIES EM M35 M35 M35 IN Hamal Hamal Hamal S I M74 M74 M74 TA CE Pleiadele Pleiadele Pleiadele HYDR UR A Proc Proc Proc CAN US ECLI PTIC PIS yon yon yon A CA MIN MIN Betel Ald Ald Betel Ald geus ebara a ebara a geus ebara a M48 M48 M48 NIS e n ch n ch e n ch OR OR IS MO es es es Alr Alr Alr NO Tr e ia Tr e ia iu iu CER Ne ORI Ne ORI d d ng ng rnă M77 din bu lo ON M77 din bu lo ON M77 hiu hiu Orio as OS Orio as a a rn n n l l ă S ETU M4 M4 M4 Si Si Si riu Rig riu Rig riu Rig C 6 6 6 s el s el s el M4 M4 M4 7 7 7 Arn C Arn C Arn eb M AN eb M AN eb M AJ IS M ERIDANUS AJ IS M LEPU ERIDANUS 41 O 41 O 41 S R R M79 M79 M79 AX FORN SW SW CO LU MBA SW M M M 51 51 51 DRACO şi Al şi Al şi Al Mizacor Mizacor Mizacor S r r r NU Thuban Thuban Thuban YG C eb eb eb Den Den Den a MINOR a MINOR a URSA URSA Car Car Car Ma Ma Ma M M 9 9 9 M3 M3 M3 ul ul ul A A re re re UR JO spre steaua UR JO spre steaua Polară Polară EUS SA R SA R CEPH M81 M82 M81 M82 M81 M82 Steaua Polară Steaua Polară Steaua Polară A LACERT M52 M52 M52 PEIA SSIO LEO CA Roiul dublu Roiul dublu Roiul dublu(1) Tudor Pamfile "Mitologia Poporului Roman" Cap III - Cerul si podoabele lui, dupa credintele poporului roman / Partea a VI a – Stelele din Perseu din Perseu LYNX din Perseu M M M ANDR 31 31 31 OM S CANCER Mirfak Mirfak Mirfak EDA Regulus Regulus Regulus ASU Marte Marte Marte Capella Capella Capella Castor Castor Castor M34 M34 M34 Pollux Pollux Pollux Almach Almach Almach PEG(2) Conform dictionarelor DEX Online, Oxford Dictionaries Online si DRAE (Dictionarul Regal al Academiei de Limba Spaniola) AUM38 Algol Algol Algol M44 M44 M44 M33 M33 M33 M38 M38 RIG M36 M36 M36 M37 M37 M37 PERSEUS A G M67 M67 M67 ARIES EM(3) http://www.sociologyguide.com/basic-concepts/Social-System.php M35 M35 M35 IN Hamal Hamal Hamal S I M74 M74 M74 TA CE Pleiadele Pleiadele Pleiadele HYDR UR A Proc Proc Proc US ECLI PTIC PIS yon yon yon A CA OR CA OR MIN MIN Betel Ald Ald Betel Ald(4) http://www.visualcomplexity.com/vc/index.cfm?domain=Social%20Networks geus ebara a ebara a geus ebara a M48 M48 M48 NIS NIS e n ch n ch e n ch MO es es es Alr Alr Alr NO Tr e ia Tr e ia iu iu CER Ne ORI Ne ORI d d ng ng rnă M77 din bu lo ON M77 din bu lo ON M77 hiu hiu Orio as OS Orio as(5) http://ro.wikipedia.org/wiki/Psihologie_social%C4%83 a a rn n n l l ă S ETU M4 M4 M4 Si Si Si riu Rig riu Rig riu Rig C 6 6 6 s el s el s el M4 M4 M4 7 7 7 C C(6) http://en.wikipedia.org/wiki/Guerrilla_marketing Arn Arn Arn eb M AN eb M AN eb M AJ IS M ERIDANUS AJ IS M LEPU ERIDANUS 41 O 41 O 41 S R R M79 M79 M79 AX FORN SW SW CO LU MBA SW
  • 16. UP | 14
  • 17. UP | 15 Constelatiile poarta insa si alte sensuri, iar dictionarele a 3 limbi le descriu ca fiind fie un “grup de persoane unite în activitatea lor prin idei si scopuri comune", fie o “asociere de oameni si lucruri similare” fie “o grupare sau reuniune armonioasa” (2), ceea ce in terminologia stiintelor sociale se traduce ca Sistem Social.(3) Amintim ca cele mai comune sisteme sociale de azi sunt retelele de socializare Facebook, Twitter sau Flikr, a caror reprezentare vizuala se aseamana cu o harta cereasca (4), si implicit pot fi ilustrate prin intermediul pavilionului UP. Reteaua reprezinta un spatiu global deteritorializat in mod progresiv de instantaneitatea comunicarii. Retelele sunt in evolutie constanta iar schimbarile lor se traduc inmodificari continue ale mecanismelor de conectare si transmitere, si, in consecinta, a capacitatii sale de matrice si a topologiei sistemului. Ele ofera unui teritoriu capacitatea de a fi mai bine comunicat, interrelationat isotropic din punct de vedere virtual, dar nu neaparat mai omogen. / But constellations also bear different meanings, we find them in the Romanian, English or Spanish language defined as either “a group of people united in their activity by commongoals and ideas” or as “an association of similar people and things”, or as “an harmonious grouping orgathering” (2) These definitions have a correspondence in the terminology of social sciences and are known as Social Systems(3). Among the most common Social Systems of today we find social networking websites like Facebook, Twitter or Flickr, whose visual representation is similar to a map of the night sky (4), ar based on a mathematical model, and can implicitly be illustrated by means of the UP pavilion. Networks are a global space wich is progressively deterritorialised by the instantaneity and the immediacy of communication. Networks are in constant evolution and their changestranslate into continous modifications of the mechanisms of linkage and transference and, therefore, into the matrix capacity – and topology – of the system. They provide the capacity of a better communicated, interrelated and virtualy isotropic, but not neccesarily more homogenous territory. 1. harta internetului / map 2. harta a interactiunii intre proteine / map 3. harta influentei muzicale a lui Michael Jackson / 4. harta sociala FACEBOOK / FACEBOOK 5. o retea neurala simpla / a simple neural of internet of interaction between proteins map of MIchael Jackson’s influence over music social network map network(1) Tudor Pamfile "Mitologia Poporului Roman" Cap III - Cerul si podoabele lui, dupa credintele poporului roman / Partea a VI a – Stelele(2) Conform dictionarelor DEX Online, Oxford Dictionaries Online si DRAE (Dictionarul Regal al Academiei de Limba Spaniola)(3) http://www.sociologyguide.com/basic-concepts/Social-System.php(4) http://www.visualcomplexity.com/vc/index.cfm?domain=Social%20Networks(5) http://ro.wikipedia.org/wiki/Psihologie_social%C4%83(6) http://en.wikipedia.org/wiki/Guerrilla_marketing
  • 18. UP | 16 Mai mult, prin introducerea elementelor vegetale, pavilionului i se adauga o dimensiune temporala. Astfel UP poate ilustra diferite contexte sociale ce formeaza, periodic, constelatia unui eveniment.(5) Metoda prin care se poate realiza acest lucru e simpla si tine strict de redecorarea coloanelor (punctelor) pavilionului. UP, dincolo de metafora prin care inglobeaza cos- mosul si ciclicitatea, se poate transforma cu usurinta intr-un canal de comunicare in sine - un canal de comunicare neconventional (6), de care pot beneficia societatea civila, asociatiile culturale, institutii de educatie sau alte entitati private. Subiectele ce se pot aborda sunt infinite, de la reprezentarea societatatii in ansamblul ei si modelele de interactiune umana, pana la rolul si influenta unor personalitati in viata publica sau modul prin in care s-au nascut anumite evenimente esentiale pentru societate; felul in care acestea s-au influentat reciproc. / The method through which this can be obtained is simple and based strictly on the redecoration of the pavilion’s columns (points). Beyond the metaphor by which it encloses theuniverse and cycles, it can be easily transformed in a channel of communication in itself – an unconventional channel of communication (6), that can benefit nonstick professional corpora- tions, cultural associations, educational institution or various other private entities. The topics that can be approached are infinite, from representing an overview of society and the patterns of human interaction, to the role and influence of certain personalities in the public sphere or the way in which certain events crucial to society were born; the way in which these things have influenced each other. 2. expozitia se foloseste de “incaperile” 3.un obiect central este explicat de stalpii ce 4. stalpii sunt folositi pentru a conecta panouri 5. expozitie cu multe elemente distincte legate 1. subiectele sunt impartite pe zone ce se generate de pavilion il inconjoara pe care se poate expune de o tema comuna interconecteaza 2.the exhibition uses the “rooms” generated by 3.a central object is explained through the 4.the columns are used to connect panels onto 5. exhibition with many different elements con- 1. subjects define areas and get interconected the pavilion columns that soround it which one can exhibit nected by a common theme Lasand deoparte semnificatiile arhetipale ale constelatiei, UP devine un creuzet social la scara urbana. O retea palpabila, fizica, ce prezinta calitati arhitecturale inovative si functioneaza ca o platforma de comunicare. / Thus, beyond the metaphor by which it encloses the universe and cycles, and leaving aside archetypal significance of the constellation, UP becomes a social melting pot at an urban scale – a palpable, physical network that represents innovative architectural qualities and can function as a platform of communication.
  • 19. UP | 17
  • 20. PROCES TEHNOLOGIC / TECHNOLOGICAL PROCESS UP | 18 INFILETAREA FIXAREA PIESEI INFILETAREA PIESEI LIPIREA CARTONULUI REZULTATUL FINAL FUNDATIEI IN TEREN METALICE SUPORT METALICE DE DE PIESA METALICA /FINAL RESULT / TAPPING THE / FIXING THE METALLIC PRINDERE A / GLUING THE FOUNDATION IN THE SUPPORT PIECE CARTONULUI CARDBOARD TO THE TERRAIN / TAPPING THE METALIC PIECE METALLIC PIECE FOR SECURING THE CARDBOARD
  • 21. MATERIALE SPECIALE / SPECIAL MATERIALS UP | 19 AVANTAJELE SURUBURILOR KRINNER PENTRU FUNDATII: /ADVANTAGES OF THE KRINNER GROUND SCREWS timp si costuri reduse/ cost & time saving nu necesita sapaturi/ no digging evitarea solutiei ireversibile cu beton/ no concreting solutia poate fi aplicata pe diferite tipuri de suport : teren natural, suprafete mixte, covor asfaltic / for natural ground, combined & tarred surfaces, road side & parking lots suprafata inconjuratoare ramane neafectata / The Surrounding Area Remains Unspoiled solutie rezistenta si de lunga durata/ durable and long lasting solutie ecologica/ ecological usor de demontat si relocat/ easy to dissmantle and relocate testata din punct de vedere static/ statically tested folosita pentru elemente liniare cu o inaltime de pana la 12 m / used for masts up to 12m heigh atenueaza balansul elementelor in conditii de vant/ storm proof
  • 22. UP | 20 AVANTAJELE TUBURILOR DE CARTON: / ADVANTAGES FOR THE CARDBOARD TUBES gama variata de dimensiuni/ multitude of dimmensional possibilities produs ecologic , 100% reciclabil/ ecological, 100% recyclable nu produce deseuri/ no waste realizat din materiale reciclate/ made from recycled materials costuri reduse in comparatie cu alte materiale ( lemn , metal) / low cost in comparison with other materials greutate redusa/ light manevrabilitate usoara, nu necesita masini sau unelte specializate / easy to handle, no need for vehicles or special tools prelucrare usoara/ easy to process rezistenta la compresiune si incovoiere ridicata in comparatie cu greutatea/ high resistance to compression and bending strengths in comparison with its weight
  • 23. DEMONTAREA PAVILIONULUI / DISSASEMBLING THE PAVILION UP | 21 DEFILETAREA TUBULUI DEMONTAREA PIESEI SCOATEREA UMPLEREA GAURII CU DE CARTON METALICE DE LA BAZA FUNDATIILOR BALAST COMPACTAT SI / / METALICE SIGILAREA EI CU UNTAPPING THE DISSASEMBLING THE / BETON SIMPLU CARDBOARD TUBE METALLIC PIECE AT THE REMOVING THE / BASE METALLIC FILLING THE HOLE WITH FOUNDATIONS COMPACTED BALLAST AND SEALING IT WITH SIMPLE CONCRETE PAVILIONUL ESTE TEMPORAR - 1AN. PIESELE COMPONENTE TREBUIE DEMONTATE SI AU NEVOIE DE O NOUA DESTINATIE. DE ASEMENEA, SITUL TREBUIE READUS LA STAREA INITIALA - SAU IMBUNATATIT. THE PAVILION IS TEMPORARY – 1 YEARTHE COMPONENT PIECES MUST BE DISSASEMBLED AND NEED A NEW DESTINATION. ALSO, THE SITE MUST BE BROUGHT BACK TO ITS ORIGINAL STATE – OR IMPROVED.
  • 24. VARIANTE PROPUSE PENTRU SIT: / OPTIONS PROPOSED FOR THE SITE: UP | 22 MONTAREA DE ASTUPAREA UMPLEREA GAURILOR ASTUPAREA GAURILOR CORPURI DE ILUMINAT GAURILOR CU CU PLANTE CU ASFALT IN PERFORATIILE DIN SUPRAFETE / / ASFALT REFLECTORIZANTE FILLING THE HOLES FILLING THE HOLES / / WITH PLANTS WITH ASPHALT ASSEMBLING LIGHT FILLING THE HOLES SOURCES IN THE CAVI- WITH LIGHT-REFLECT- TIES IN THE ASPHALT ING SURFACES
  • 25. UP | 23
  • 26. SIMULARE DE NOAPTE CU SISTEMUL DE ILUMINAT CE AR INLOCUI PAVILIONUL UP | 24/ NIGHT RENDERING WITH THE LIGHTING SYSTEM THAT WOULD REPLACE THE PAVILLION
  • 27. VARIANTE PROPUSE PENTRU MATERIALELE FOLOSITE: UP | 25/ OPTIONS PROPOSED FOR THE MATERIALS WE USED: CARTONUL FOLOSIT ESTE MATERIAL RECICLABIL PIESELE DE PRINDERE FOLOSITE SUNT METALICE. 100% METALUL ESTE MATERIAL RECUPERABIL. / / THE CARDBOARD IS 100% RECYCLABLE THE JOINT ELEMENTS ARE METALICAL. METAL IS A RECUPERABLE MATERIAL.
  • 28. UP | 26 FUNDATIILE ALESE SUNT ACESTEA AR PUTEA FI FOLOSITE REFOLOSIBILE. PENTRU MONTAREA DE NOI / STALPI CE SUSTIN DIVERSETHE FOUNDATIONS WE USED PIESE(STEAGURI, PANOURI ARE REUSABLE SOLARE, SEMNE DE CIRCULATIE, ETC.) / THESE CAN BE USED FOR ASEM- BLING NEW PILLERS THAT HOLD VARIOUS PIECES (FLAGS, SOLAR PANELS, STREET SIGNS, ETC)
  • 29. UP | 27PLANTELE FOLOSITE IN PAVILION ACESTEA AR PUTEA FI REPLANTATE IN POT FI REPLANTATE PARCURILE BUCURESTIULUI. / / THE PLANTS CAN BE REPLANTED THESE COULD BE REPLANTED IN THE PARK OF BUCHAREST
  • 30. UP | 28 PENTRU A CREA UN DUPA DEMONTAREA PAVILIONULUI ACESTE SISTEME AR PUTEA FI MICROCLIMAT IN CADRUL FOLOSITE IN ALTE SPATII URBANE ALE CAPITALEI (TERASE, PIETE, PAVILIONULUI AM ALES SA PARCURI, ETC.) FOLOSIM UN SISTEM DE / CLIMATIZARE PENTRU AFTER THE PAVILION IS DISSASEMBLED THESE SYSTEMS COULD BE USED EXTERIOR. IN OTHER URBAN AREAS OF BUCHAREST(TERSACES, PLAZAS, PARCS, ETC.) / IN ORDER TO CREATE A MICROCLIMATE INSIDE THEPAVILION WE CHOSE TO USE A EXTERIOR CLIMATE SYSTEM.
  • 31. REFERINTA - STEAGURI REFERINTA - PLANTE CATARATOARE IN PARCUL CISMIGIU UP | 29REFERINTA - SISTEM DE CLIMATIZARE PENTRU EXTERIOR REFERINTA - SISTEM DE ILUMINAT IN PARC
  • 32. VARIANTE PROPUSE PENTRU PAVILION: / OPTIONS PROPOSED FOR THE PAVILION: UP | 30 PAVILIONUL ESTE CONSTITUIT DIN ELEMENTE CU REZISTENTA ECHIPA NOASTRA RECOMANDA RELOCAREA LUI IN DIVERSE ZONE RIDICATA, CE II PERMIT SA AIBA O VIATA MAI LUNGA DE UN AN. URBANE DIN TARA. PAVILIONUL AR DEVENI ASTFEL UN INSTRUMENT / DE “ACUPUNCTURA URBANA” - LASANDU-SI AMPRENTA SITHE PAVILION IS BUILT FROM VERY DURABLE ELEMENTS WHICH TRANSMITAND PERPETUU MESAJELE CU CARE ESTE INCARCAT. ALLOW IT TO LAST LONGER THAN A YEAR / OUR TEAM RECOMMENDS ITS RELOCATION IN VARIOUS URBAN REGIONS IN THE COUNTRY THE PAVILION WOULD THUS BECOME AN INSRUMENT OF “URBAN ACCUPUNCTURE” – LEAVING ITS MARK AND PERPETUALLY TRANSMITTING THE MESSAGES IT CARRIES.
  • 33. UP | 31
  • 34. UP | 32PAVILIONUL ESTE COMPUS DIN 300 DE TUBURI TUBURILE, SI SISTEMELE LOR DE FIXARE, AR PUTEA FI / REFOLOSITE PENTRU A CONSTRUI LOCUINTE THE PAVILION CONTAINS 300 TUBES TEMPORARE PENTRU SINISTRATI. ACEASTA PRACTICA A MAI FOST FOLOSITA IN TARI PRECUM INDIA, TURCIA, JAPONIA, CHINA. / THE TUBES AND THEIR CATCH MEMBERS COULD BE RE- USED IN BUILDING TEMPORARY SHELTERS FOR VICTIMS OF CALAMITIES. THIS PRACTICE HAS ALSO BEEN USED IN COUNTRIES SUCH AS INDIA, TURKEY, JAPAN, CHINA
  • 35. UP | 33
  • 36. UP - STRATEGIE DE MARKETING / UP - MARKETING BRIEF UP | 34 1. DESCRIERE UP este un pavilion temporar amplasat in vecinatatea Palatului Victoria, in prelungirea Parcului Kisselef. Este un produs cultural in sine si in acelasi timp, un spatiu expozitional - un canal de comunicare neconventional. Amplasat pe o suprafata de 430mp, Pavilionul UP este un sistem complex de 300 coloane, ce reconstituie cerul de deasupra Bucurestiului, in functie de cele 4 anotimpuri. Aceste coloane sunt totodata suport al unei retele de vegetatie specifice fiecarui anotimp. Coloanele sunt realizate din tuburi de carton de diferite grosimi. Ca efecte speciale, o parte din coloane sunt folosite pentru racirea pavilionului pe timp de vara, iar altele sunt acoperite cu vopsea reflectorizanta si sunt flexibile la miscarea vantului. UP inglobeaza metaforic 3 elemente: cosmologia (prin constelatiile la care se raporteaza), ciclicitatea timpului (prin plantele si vegetatia specifica fiecaruianotimp) si o perspectiva globala asupra modelelor de interactiune umana, intrucat intreg ansamblu se aseamana cu reprezentarile vizuale ale networking-ului uman. 1. DESCRIPTION UP is a temporary pavilion placed in vicinity of the Victoria Palace, continuing the Kisselef park. It is a cultural product and an exhibition space at the same time - a non-conventional communication channel. Covering a surface of 430sqm, UP is a complex system of 300 columns, that reconstructs the night sky over Bucharest. These columns are also a support for a network of plants specific to each season. The columns are made from cardboard tubes with different sections. As special features, some of the columns provide air-conditioning during summer and other are coated with reflective paint and have the ability to swing at windy times. UP metaphorically includes 3 elements: the cosmology(through the constellation from which it begins), the cycles of time(through the vegetation) and the global perspective over models of human interaction - the entire ensemble is similar to infographics of human networking.
  • 37. UP | 35 2. BENEFICIIUP este o instalatie unica in Bucuresti si poate constitui un punct de atractie prin simpla sa prezenta. Poate aduce un plus de valoare pentru fluxul turistic din Capitala si un plus de imagine Primariei Sectorului 1. Ca spatiu de expunere ofera posibilitatea redecorarii coloanelor ce-l compun, precum si crearea a mai multor centre de interes(p. ).Pavilionul poate fi folosit cu succes de societatea civila, asociatii culturale, institutii de educatie sau alte entitati, in nevoia lor de a gasi noi canale de comuni- care cu publicul.La finalul perioadei de 1 an, in locul unde au fost instalate coloanele vor exista 300 de gauri in asfalt - acestea vor fi “umplute” de corpuri de iluminat, de diverse dimensiuni si puteri. 2. BENEFITSUP is a unique installation in Bucharest and can become an attraction point through it’s simple presence. It can also provide an extra value for the tourist flux of the capital and a growth in image for Sector 1’s cityhall. As an exhibition space it offers the possibility to redecorate the columns that compose it, as the creation of multiple interest points(see p. ).The pavilion can be used with success by the civil society, cultural associations, educational institutions or other entities, in their need to find a new channels of com- munication with the public. After 1 year, where there once stood 300 columns, there will be 300 holes in the asphalt - these could be filled with lights, of different size and power.
  • 38. UP | 36 3. SURSE DE VENIT UP poate genera castiguri materiale prin vanzarea de obiecte promotionale si articolele derivate. Din cauza dimensiunii temporale a pavilionului, obiectelevor fi limitate ca numar si editii, intrand in categoria “colectable items”. Se vor lua in calcul preturile obiectelor promotionale conform pietei + un comision de 40-50 %. Pentru folosirea spatiului si a instalatiei se va percepe o chirie calculata in functie de tipul evenimentului si publicul caruia i se adreseaza. Pret minim de inchiriere – costurile de afisaj outdoor din Bucuresti. In cazul asociatiilor non-profit independente, (neafiliate nici unei companii private si care sa nu faca deja obiectul unor campanii de CSR) nu se va percepe nicio taxa de folosinta, amenajarea instalatiei cazand insa in sarcina acestora. De asemenea, va fi monetizat traficul web de pe site-ul pavilionului, din momentul in care acesta va consemna fiecare eveniment in parte, si va genera, in timp, expunere. Mentionam ca fondurile obtinute in urma acestei strategii ar trebui sa fie folosite pentru a amortiza investitia, iar profitul obtinut ar trebui donat in scopuri nobile. 3. INCOME SOURCES UP can generate income through selling promotional items and derivates. Due to the pavilion’s temporal dimension, the objects will be limited as number and edi- tions, joining the “colectable items” category. For pricing the items one should consider the price of the market + 40-50%. For permission to use space and the installation, there will be a tax calculated accordingly to the type of the event and the target public. The minimal rental price will be calculated in accordance with the outdoor exhibition taxes for Bucharest. The non-profit associations(without connections to private companies, and that are not subject of CSR campaigns) that wish to organise events inside the pavilion should be able to do it for free. Also, there will be profit from the website of the pavilion, which in time, through it’s events, will bring exposure. We would like to mention that the funds obtained through this strategy should be used to balance the cost of the pavilion, and the profit should be donated in good cause.
  • 39. UP | 37 4.CALENDAR ORIENTATIV A. Crearea unei entitati juridice, Pavilionul Temporar UP - asociatie non-profit. B. Incheirea de acorduri de co-marketing cu agentii de publicitate (pentru dinamizarea continutului creativ al pavilionului) si agentii de PR (pentru administrarea capitalului de imagine si prezenta in mass-media). C. Elaborarea strategiilor de comunicare, crearea campaniei de imagine si/sau alte campanii, cu agentia/agentiile de publicitate alese sau desemnate D. Se vor co-interesa cat mai multe institutii si actori ai vietii publice bucurestene, cu invitatia de a-si creea propriul eveniment in spatiul expozitional al sitului, cu o singura exceptie: schimbarea anotimpurilor, ce va fi un eveniment de sine statator si exclusiv al Pavilionului UP E. Realizarea instalatiei de lumini pe situl ramas si consemnarea participantilor la proiect. 4. ORIENTATIVE CALENDAR A. The creation of a juridic entity, UP Temporary Pavilion - non-profit association. B. Closing-off agreements of co-marketing with publicity agencies(in order for the pavilion to have a more dynamic content) and PR agencies(to administrate the image capital and the pavilion’s presence in mass-media). C. Elaborating communication strategies, creating the image campaign and/or other campaigns together with the chosen publicity agency.D. One will make the project interesting for institutions and actors of Bucharest’s public life, with the invitation to create their own event inside the pavilion, with one exception: changing of seasons - which will be an event itself. E. Mounting the lights into the holes and mentioning through them the participants to this project.
  • 40. UP | 38
  • 41. UP | 39 DEVIZ GENERAL Tub carton si protectia hidroizolanta in 2 straturi 62 620 2641Nota: Cheltuieli necesare realizarii proiectului, calculate la cursul BNR din 26.07.2010, 1EUR=4.2642 RON Tub PVC - rezervor apa si capac protectie 12 120 511 Valoare(inclusiv TVA): Panouri solare - 3buc./stalp 10 100 426 Nr. Crt. Denumirea capitolelor si a subcapitolelor pret unit EURO RON Acumulator 15 150 639 1 Capitolul 1 - Pregatirea terenului si Organizarea de santier Pompa 10 100 426 1.1 Pregatirea terenului 0 0 0 Trasee PVC si diuze de difuzie 20 200 852 1.2 Organizarea de santier - 1.5%din costurile de executie 0 936 3987 Distantiere metalice 10 100 426 Suruburi si piulite - 22 buc. 6 60 256 TOTAL COSTURI PREGATIRE TEREN SI ORGANIZARE SANTIER: 936 3987 Adeziv SIKA 10 100 426 2 Capitolul 2 - Costuri de executie(MONTARE, DEMONTARE) TOTAL S5 3585 15272 1.1 Costuri materiale S1 - stalp Ø 100mm - 55 DE BUCATI Balast - pentru umplerea gaurilor - 8euro/mc 0.18 54 230 Fundatii - KRINNER KSF G4 53 2915 12418 Beton simplu - pentru umplerea gaurilor - 35euro/mc 0.1 30 128 Piese metalice - 4.5kg/buc 12 660 2812 Asfalt - pentru acoperirea gaurilor - 75euro/tona 0.7 210 895 Tub carton si vopseaua re ectorizanta in 2 straturi 25 1375 5858 Optiune: corpuri de iluminat - pentru acoperirea gaurilor 30 9000 38340 Capac PVC - inchidere capat superior 0.5 27.5 117 TOTAL COSTURI MATERIALE: 52823 225923 Suruburi si piulite - 4 buc. 0.55 30.25 129 Adeziv SIKA 2 110 469 1.2 Transportul materialelor TOTAL S1 5118 21803 Transport faza montare - 3 transporturi 500 1500 6390 Transport faza demontare - 1 transport 500 500 2130 S2 - stalp Ø 150mm - 137 DE BUCATI TOTAL COSTURI TRANSPORT: 2000 8520 Fundatii - KRINNER KSF G4 53 7261 30932 Piese metalice - 13.4kg/buc 33.5 4589.5 19551 1.3 Manopera Tub carton si protectia hidroizolanta in 2 straturi 28 3836 16341 Descarcarea/incarcarea materialelor - 2euro/ora/om 35 70 298 Capac PVC - inchidere capat superior 0.6 82.2 350 Montare/stalp - 2 ore/stalp - 5euro/ora 10 3000 12780 Suruburi si piulite - 4 buc. 0.55 75.35 321 Demontare/stalp - 30min/stalp - 5euro/ora 2.5 750 3195 Adeziv SIKA 3 411 1751 Inchiriere utilaj de insertie a stalpilor - 1zi 100 100 426 TOTAL S2 16255 69246 Readucerea sitului la starea initiala - 1h/gaura - 5euro/ora 5 1500 6390 TOTAL COSTURI MANOPERA: 5420 23089 S3 - stalp Ø 200mm - 51 DE BUCATI Fundatii - KRINNER KSF G4 53 2703 11515 1.4 Intretinere Piese metalice - 18.6kg/buc 46.5 2371.5 10103 Udarea plantelor odata la 6 saptamani pe timp de seceta 0.05 15 64 Tub carton si protectia hidroizolanta in 2 straturi 38 1938 8256 Curatarea pavilionului - odata pe luna 25 300 1278 Capac PVC - inchidere capat superior 0.6 30.6 130 TOTAL COSTURI INTRETINERE: 315 1342 Suruburi si piulite - 4 buc. 0.55 28.05 119 Adeziv SIKA 4 204 869 1.5 Costuri neprevazute - 3% din costurile de executie 1816 7736 TOTAL S3 7275 30992 TOTAL COSTURI EXECUTIE: 62374 266610 S4 - stalp Ø 240mm - 47 DE BUCATI 3 Costuri antreprenoriale Fundatii - KRINNER KSF FPK 140 144 6768 28832 1.1 Avize, taxe Piese metalice - 19kg/buc 47.3 2223.1 9470 AC - 0.1% 62 264 Tub carton si protectia hidroizolanta in 2 straturi 47 2209 9410 Alte avize si taxe - 0.2% 125 533 Tub PVC - protectie ghiveci 3 141 601 TOTAL COSTURI AVIZE SI TAXE: 187 797 Ghiveci argila si termoizolatia sa 5 235 1001 Planta 15 705 3003 1.2 Asistebta tehnica Pamant, granule ceramice, tub rezerva apa, pietris 5 235 1001 Urmarire de santier - 60 de ore 15 900 3834 Suruburi si piulite - 6 buc. 0.75 35.25 150 Deplasari Adeziv SIKA 10 470 2002 Cazare Bucuresti - 12 nopti 25 300 1278 TOTAL S4 13021 55470 Diurna - 12 zile 25 300 1278 Transport - Bucuresti-Timisoara - 3 transporturi avion 120 360 1534 S5 - stalp Ø 350mm - 10 DE BUCATI TOTAL COSTURI ASISTENTA TEHNICA: 1860 7924 Fundatii - KRINNER KSF FEL 140 144 1440 6134 TOTAL COSTURI ANTREPRENORIALE: 2047 8721 Piese metalice - 23.75kg/buc 59.5 595 2535 TOTAL COSTURI PAVILION UP 65357 279318
  • 42. UP | 40 GENERAL COST ESTIMATION Cardboard tube and waterproof coating in 2 layers 62 620 2641The costs were calculated at the BNR currency 1EUR=4.62RON, for 26.07.2010 PVC tube - water tank 12 120 511 Value(including VAT): Solar pannel - 3pcs./column 10 100 426 No. Titles of chapters and subchapters unit prc. EURO RON Accumulator 15 150 639 1 Chapter 1 - Preparing the terrain and organising the working site Pump 10 100 426 1.1 Preparing the site 0 0 0 PVC pipes and sprinkles 20 200 852 1.2 Organizing the working site - 1.5% of the execution costs 0 936 3987 Metallic distance pieces 10 100 426 Screws - 22 buc. 6 60 256 TOTAL COSTS FOR PREPARING AND ORGANISING THE WORK SITE: 936 3987 SIKA adhesive 10 100 426 2 Chapter 2 - Execution costs(MOUNTING AND DISMOUNTING) TOTAL S5 3585 15272 1.1 Costs for materials S1 - column Ø 100mm - 55 PIECES Ballast - for lling the holes - 8euro/sqm 0.18 54 230 Foundations - KRINNER KSF G4 53 2915 12418 Simple concrete - for lling the holes - 35euro/sqm 0.1 30 128 Metallic components - 4.5kg/pcs 12 660 2812 Asphalt - for covering up the holes - 75euro/ton 0.7 210 895 Cardboard tube and re ective coating in 2 layers 25 1375 5858 Optional: lighting device - instead of asphalt 30 9000 38340 PVC top - protection for the top of the tube 0.5 27.5 117 TOTAL MATERIALS COSTS: 52823 225923 Screws - 4 pcs. 0.55 30.25 129 SIKA adhesive 2 110 469 1.2 Transportation TOTAL S1 5118 21803 Transport mounting stage - 3 transports 500 1500 6390 Transport dismounting stage - 1 transport 500 500 2130 S2 - column Ø 150mm - 137 PIECES TOTAL TRANSPORT COSTS: 2000 8520 Foundations - KRINNER KSF G4 53 7261 30932 Metallic components - 13.4kg/pcs 33.5 4589.5 19551 1.3 Work costs Cardboard tube and waterproof coating in 2 layers 28 3836 16341 Unloading an loading the materials - 2euro/hour/person 35 70 298 PVC top -protection for the top of the tube 0.6 82.2 350 Mounting/column - 2 hours/column - 5euro/hour 10 3000 12780 Screws - 4 pcs. 0.55 75.35 321 Dismounting/column - 30min/column - 5euro/hour 2.5 750 3195 SIKA adhesive 3 411 1751 Renting a Mini digger - 1day 100 100 426 TOTAL S2 16255 69246 Bringing the site to the initial stage - 1h/hole - 5euro/hour 5 1500 6390 TOTAL WORK COSTS: 5420 23089 S3 - column Ø 200mm - 51 PIECES Foundations - KRINNER KSF G4 53 2703 11515 1.4 Maintenance Metallic components - 18.6kg/pcs 46.5 2371.5 10103 Watering the plants once every 6 weeks in case of drought 0.05 15 64 Cardboard tube and waterproof coating in 2 layers 38 1938 8256 Cleaning - once a month 25 300 1278 PVC top -protection for the top of the tube 0.6 30.6 130 TOTAL MAINTENANCE COSTS: 315 1342 Screws - 4 pcs. 0.55 28.05 119 SIKA adhesive 4 204 869 1.5 Unforeseen costs - 3% of the execution costs 1816 7736 TOTAL S3 7275 30992 TOTAL EXECUTION COSTS: 62374 266610 S4 - column Ø 240mm - 47 PIECES 3 Entrepreneurs costs Foundations - KRINNER KSF G4 144 6768 28832 1.1 Permits, taxes Metallic components - 19kg/pcs 47.3 2223.1 9470 Construction permit - 0.1% 62 264 Cardboard tube and waterproof coating in 2 layers 47 2209 9410 Other permits and taxes - 0.2% 125 533 PVC tube - plant pot protection 3 141 601 TOTAL COSTS PERMITS AND TAXES: 187 797 Ceramic plant pot with thermal insulation 5 235 1001 Plant 15 705 3003 1.2 Technical assistance Vegetal substrate, ceramic granules, water reservoir, gravel 5 235 1001 Workin site surveillange - 60 de ore 15 900 3834 Screws - 6 pcs. 0.75 35.25 150 Travel costs SIKA adhesive 10 470 2002 Hotel - 12 nopti 25 300 1278 TOTAL S4 13021 55470 Daily costs - 12 zile 25 300 1278 Transport - Bucharest-Timisoara - 3 transports by plane 120 360 1534 S5 - column Ø 350mm - 10 PIECES TOTAL TECHNICAL ASSISTANCE COSTS: 1860 7924 Foundations - KRINNER KSF G4 144 1440 6134 TOTAL ENTREPRENEURS COSTS: 2047 8721 Metallic components - 23,75kg/pcs 59.5 595 2535 TOTAL COSTURI UP, URBAN PAVILION 65357 279318
  • 43. Va multumim, Thank you, ECHIPA PAVILION UP: UP TEAM: Oana Simionescu, arhitect diplomat - coordonator proiect Oana Simionescu, architect - project coordinator Balaj Alin, student arhitect Balaj Alin, student architect Cozma Alexandru, arhitect diplomat Cozma Alexandru, architect Fratila Iulia, arhitect diplomat Fratila Iulia, architect Patroi Andreea, student arhitect Patroi Andreea, student architect Negrulescu Codruta, arhitect cu drept de semnatura Negrulescu Codruta, architect with signature wright COLABORATORI: COLLABORATORS: Farcas Cornel, inginer structurist - consultanta structura Farcas Cornel, structural engineer - structure consultancyHarta Marius, arhitect cu drept de semnatura - consultant tehnic Harta Marius, architect - technical consultancyBoldis Gabriel, sociolog - concept social si strategie de marketing Boldis Gabriel, sociologist - social concept and marketing brief Ciobota Alexandru, inginer peisagist - consultanta peisagistica Ciobota Alexandru, landscape architect - plants consultancy Daniel Dorobantu, artist multimedia - video, sunet Daniel Dorobantu, multimedia artist - video, sound Eugen Neacsu, artist video - video Eugen Neacsu, visual artist - video

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