Page 4 Ella Vacuum Cleaner : Vacuum cleaners are perceived as industrial by the end user and don’t fit the home enviroment, I intended to explore this perception
Page 7 Nice Rack : Funky magazine and letter racks where an understanding of elements of form and colour was key
Page 10 Globe Shades : Colourful light shades designed to a strict budget and deadline
Page 12 Jigsaw navigator : Investigating and challenging the way we navigate our cities and towns
Page 15 Coffee / Diner : People are moving home less and as a result need to use space more efficiently
Point of Sale
Page 19 Quicktacks : How could users understand how Quicktacks work and can be used ?
Page 20 Quickframes : How could users understand how Quickframes work and can be used ?
Pages; 4, 7, 10. 12. 13 : Insights
Pages; 5, 8, 9, 11,16 : Prototyping
Pages; 6, 15 : CAD modelling
Pages; 4, 5, 7, 10, 13 : Models
Pages; 14, 17, 18 : Scenarios / storyboards
Users see vacuum cleaners as industrial in appearance and feel, yet the object is ultimately used in the home. Short listed for the Ideal
Homes Show 2009 the Ella concept design changes the perception of the vacuum cleaner and brings a smile to the face of the user when
it comes to the household chores.
Ella was developed through a mixture of physical prototyping, sketching and Solidworks modelling. Sketches were quickly transferred
into foam models allowing for a better understanding of the form and function of the object. The process allowed user testing to take
place throughout the project while CAD modelling allowed for quick visualisations of the product.
Final CAD modelling. Solidworks
modelling allowed for a precise
appearance model to be produced using
CNC routing and rapid prototyping.
Block wanted a product that could move them into the office market while not straying from home interiors. We found a gap in the
market for funky contemporary letter and magazine racks. Inspiration for the products from came from a simple observation in an
office, a photographer placing photos in the spaces of a disused halogen light bulb. 7
To be UK made, factory visits allowed for an understanding of manufacturing capabilities . Sketch models allowed us to quickly evolve the
product, for example we could observe the different ways people use the racks and how this could influence the shape and form of the
This project was all about the understanding of colour and form. The colours would effect the perception of the product and its place in
the market, but needed to sit with the brand. Careful research was carried out to make sure the colours chosen reflected the product and
the values we wanted to express. 9
Designed to a strict budget and deadlines for display at Pulse, Block Design wanted a new flag ship product to push the lighting range
that would be UK made and simple to assemble. The target market was identified through user interviews while it was observed that
lighting is heavily influenced by sculpture and simple geometric shapes. 10
The Globes where prototyped from simple card models through to laser cut acrylic, ensuring a beautifully functional and proportioned
final object that was easy to use and manufacture. Renderings in conjunction with physical prototypes allowed the team to visualise the
final product. 11
When we navigate around urban areas we often find our way by recognising buildings or features that we know are on the way to our
destination. Often when someone directs you somewhere, they will tell you to “head towards the church, then when you see a postbox
turn right”. 12
Jigsaw is a concept application that guides the user by displaying a picture on screen that the user then has to find in order
to navigate, thus immersing themselves in the city rather than rushing through it looking at a GPS screen, missing the details.
Quick prototyping using cards that represent planned routes around Plymouth along with creating interaction scenarios allowed the
product to develop quickly
coffee / diner
One off piece produced in response to a brief set by the Ideal Home Show in 2008. We found that people are moving home
less and as a result need to use space more efficiently, as they need more space yet the house stays the same size.
coffee / diner
Prototyping proved the concept worked early in
the project, a quick cardboard model provided
tangible proof of this. We then moved into wood,
this allowed us to get more of the feel of the final
object. Whilst, by sitting people around the table
for example the correct size and height could be
coffee / diner
Scenarios showed the user groups and
examples of how the product could be
coffee / diner
A point of sale scenario allowed us to show
the advantages of the product clearly in a
real world situation to the client.
19. Point of Sale
Quicktacks were not selling well. Through user interviews it was found that customers did not understand how the product
functioned while the POS appeared to be putting the product across to the wrong market. The solution pushed the brand as trendy
and modern while explaining the product in simple steps.
20. Point of Sale
Block needed a point of sale and packaging that
would fit in with rest of the brand and explain the
product quickly and effectively. The same basic
aesthetic and parts as the quicktacks POS were
used to build up brand recognition while also
staying with in the small budget set.