The Social University

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Successful Social Strategies for Higher Education
Access the full free webinar at http://ar.gy/highered

Does your university have a mature social presence? Is your social strategy integrated into your overall Marketing & PR roadmap?

Join Zack Barnett, Director of Web Communications at the University of Oregon, and Rebecca Bramlett, Director of the Annual Fund at University of North Carolina at Chapel Hill, as they talk about the runaway success their universities have shown in social media. Plan on learning:

How to grow and engage your audience.
How to nurture and defend your social presence.
How to integrate social media into your existing PR strategies.

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  • This is without the outlier – Harvard 1.7M
  • Organic, different voices – We had too many voices (U of O) – the structure can work with multiple contributors andGuidelines, naming conventions, etc.Integrating across properties – ---Go local first, target communities – if it’s sticky enough, we’ll post it on the bigger property – the people who are posting need to understand the way different platforms work – good etiquette, using handles, linking to eachother, Wear the user hat while – Don’t ask anybody to do what you wouldn’t do yourself.Greatest growth has come from when UNC main page, Alumni page posts it/shares it.Balancing voices, interests, etc. Meet regularly – we share a lot about best practices, what it means to be on social – we connect and converse about it
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