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The Social Nonprofit

by Argyle Social on Jun 26, 2012

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TechSoup Global is working toward a time when every nonprofit and NGO on the planet has the technology resources and knowledge they need to operate at their full potential.
- Pinterest strategy for global giving – discovery tool to drive folks back to the website --- to be present in the space where our target demographic is present – we want to be there, part of the conversations and be seen. - TSDigs – techsoup-Looking where your audience is –smart, but you have to channel your resources- “even if our audience is there, do we have the time ot do it right and do it well?” if so, hop in. if not, don’t join.- It’s better
- Pinterest strategy for global giving – discovery tool to drive folks back to the website --- to be present in the space where our target demographic is present – we want to be there, part of the conversations and be seen. - TSDigs – techsoup-Looking where your audience is –smart, but you have to channel your resources- “even if our audience is there, do we have the time ot do it right and do it well?” if so, hop in. if not, don’t join.- It’s better
Hey there, formula. An easier way to put it is --
Screen shot of zoomed in photo – camel’s face --- 60 people respond with the face of the camel –25% of audience on FB – it works! It’s not rocket science.
Hey there, formula. An easier way to put it is --
Pay attention to follows/unfollows2x a day (less than that)News to NGOs, tech tips, event news (webinars, partners)Partners – 42 donor partners (michael to follow up)Cross-posting(sharing among partners)
Hey there, formula. An easier way to put it is --
Hey there, formula. An easier way to put it is --
TechSoup Digital Storytelling Contest- tools, skills, - educational webinars, tweet chats, and live interactive online events- first teach nonprofits how to distill key messages- then empowers them to create the stories (flip cams, adobe, etc)
TechSoup Digital Storytelling Contest- tools, skills, - educational webinars, tweet chats, and live interactive online events- first teach nonprofits how to distill key messages- then empowers them to create the stories (flip cams, adobe, etc)
TechSoup Digital Storytelling Contest- tools, skills, - educational webinars, tweet chats, and live interactive online events- first teach nonprofits how to distill key messages- then empowers them to create the stories (flip cams, adobe, etc)
TechSoup Digital Storytelling Contest- tools, skills, - educational webinars, tweet chats, and live interactive online events- first teach nonprofits how to distill key messages- then empowers them to create the stories (flip cams, adobe, etc)
TechSoup Digital Storytelling Contest- tools, skills, - educational webinars, tweet chats, and live interactive online events- first teach nonprofits how to distill key messages- then empowers them to create the stories (flip cams, adobe, etc)
Image of cranes, Alison folding cranesIncluded SMS Hand-delivered (instagram, fb, storify)10th largest private relief donor
Image of cranes, Alison folding cranesIncluded SMS Hand-delivered (instagram, fb, storify)10th largest private relief donor
1.5 unmarketing team --- we don’t do any traditional outreach (no traditional direct mail, etc --- bc our product is online)Alison lives on the product team.We see our marketing and ocmmunications as an extension --A lot of what her job entails is telling the stories about the partner organizations Michael – we’re a fairly large org. (38 global affiliates) – we have a lot of traditional marketing team) – we are our own team – social media and online community teamWe have a dotted line to marketing and content --- How To contentHow did They content – we look at the way different nonprofits, libraries, and social benefit orgs further their missionsOur job as community apeople is to tell their stories --- is to tell them in a more capitavtingTechSoup - -- the social mediais tied to customer service --- we sowrk very clisely with custserv – about how to use the products -
- we’ve build out benchmark numbers – what makes a good post on FB or Twitter (we did the homework) click numbers --- generally they fall into campaigns– we can compare cmapigns to another- we can track economic value - -donations from social or newsletter signup – also on GA we have reference codes on all of our posts- we can see engagement from a broad level- When the Japan earthquake happened, we had built a large enough movement bc our content was time sensitive
-success @ techsoup = engagement, amplifying the messages of the nonprofit sector- GA, excel, etc. --- traffic to site – how many of our social media efforts drove conversions drove to product donations - If social media mentions are driving audience behavior to donate, follow – - Growth --- amplification – qualitatively – growth in qualitative areas – we set our sights on other nodes we’re interested in – Big Data, Open Data. We plan our stratg***get Alison’s KPIs***It takes time to create and implement a strategy.Start with small experiments
-success @ techsoup = engagement, amplifying the messages of the nonprofit sector- GA, excel, etc. --- traffic to site – how many of our social media efforts drove conversions drove to product donations - If social media mentions are driving audience behavior to donate, follow – - Growth --- amplification – qualitatively – growth in qualitative areas – we set our sights on other nodes we’re interested in – Big Data, Open Data. We plan our stratg***get Alison’s KPIs***It takes time to create and implement a strategy.Start with small experiments

The Social Nonprofit Presentation Transcript

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The Social Nonprofit

by Argyle Social on Jun 26, 2012

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The Social Nonprofit Presentation Transcript