Your SlideShare is downloading. ×
The Seven Deadly Social Media Marketing Sins
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Seven Deadly Social Media Marketing Sins

1,254
views

Published on

Published in: Business, News & Politics

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,254
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Eric doing the intro.
  • Eric introduces himself, then introduces DJ
  • DJ’s quick promo of blog/site
  • Eric quick promo of whitepaper.
  • Eric jumps into sin #1 – reactingDig into Jeremiah’s study
  • Solution
  • ReCap!
  • Eric – explain the sinCite Altimeter Group study -
  • DJ’s examples
  • ReCap!
  • Eric explains
  • Go over graphs, then DJ share an example
  • Take the time you spent curating and cut it in half.Use that time to create content.
  • ReCap!
  • Eric explains idea
  • DJ’s example.
  • Connect your data points to real biz outcomes
  • ReCap!
  • Eric explains sin.
  • DJ’s example
  • DJ’s example
  • ReCap!
  • Get everyone to run in the same direction. One evangelist isn’t enough. Social must be co-owned by many.
  • DJ’s amazing example!
  • ReCap!
  • Social has removed the barriers between brands and consumers.Your people are your best competitive advantage
  • DJ’s amazing example
  • Thought you might want to add one as a bonus for those who registered for the webinar – a little virtual swag, If you will. Totally optional.
  • ReCap!
  • Wrap it up.
  • Transcript

    • 1. The 7 Deadly Social Media Marketing Sins
      Eric Boggs, CEO, Argyle Social
      DJ Waldow, CEO, Waldow Social
      September 22, 2011
    • 2. Eric Boggs
      CEO, Argyle Social
      @ericboggs
      ericboggs.com
      DJ Waldow
      CEO, Waldow Social
      @djwaldow
      waldowsocial.com
      Who are these people talking to me?
    • 3. DJ will lead Q/A at the end of the call
      Tag your tweets/questions with #7sins
      We’re recording this shin dig
      We’ll send an email follow up to everyone
      Eric is @ericboggs
      DJ is @djwaldow
      Details
    • 4. Waldow Social commercial
    • 5. 7 Deadly Sins Whitepaper
      ar.gy/7sinswp
      Learn:
      • What to avoid when setting your organization’s social policies.
      • 6. Good and bad ways to use Klout and other composite metrics
      • 7. …and oh so much more.
      Argyle commercial
    • 8. “Dante’s seventh circle of hell was reserved for errant social media marketers.”
      Tristan Handy
      Argyle Dir Operations
    • 9. I’m so busy engaging!
      Sin #1: Reacting
    • 10. Jeremiah Owyang, The Altimeter Group
      Two Career Paths of the Corporate Social Strategist
    • 11. Tools-focused social media marketing enables bad habits.
      Have a purpose!
      Build a strategy!
      Make a plan!
      flickr.com/anavrin
      Repent by Crafting a Strategy
    • 12. Sin #1: Reacting
      Sin #2: Tempting Fate
      7 Deadly Social Media Marketing Sins
    • 13. Your
      Brand
      Failing to plan is planning to fail.
      Sin #2: Tempting Fate
    • 14. Jeremiah Owyang, The Altimeter Group
      If you experience a crisis, the odds are you won’t be prepared.
      Sin #2: Tempting Fate
    • 15. Repent by Preparing
      Right-size a social media marketing policy to your business.
      Basic Plan
      • Content guidelines
      • 16. Triage plan, including paths of escalation
      • 17. Roles/responsibilities
      Advanced Plan
      • Ongoing training, education
      • 18. Includes best practices
      • 19. Addresses privacy, confidentiality, copyright
      Integrated Plan
      • Cross-team, cross-function
      • 20. Serves multiple business purposes
      • 21. Integrates org. culture into policy
    • Sin #1: Reacting
      Sin #2: Tempting Fate
      Sin #3: Over-curating
      7 Deadly Social Media Marketing Sins
    • 22. Which of the following describes a curation process?
      Building the Picasso Exhibit at the Reina Sofia
      Making sweet mix tapes for your Junior High crush
      Sharing interesting, relevant content on Twitter
      RetweetingMashable
      Curating is less effective than you think.
      Sin #3: Over-Curating
    • 23. Sample breakdown
      Let’s take a look at aggregate Argyle client data…
      If you’re not asking for the sale, you’re not moving the needle.
      Sin #3: Over-Curating
    • 24. Repent by Finding the Balance
    • 25. Sin #1: Reacting
      Sin #2: Tempting Fate
      Sin #3: Over-curating
      Sin #4: Flying blind
      7 Deadly Social Media Marketing Sins
    • 26. Sin #4: Flying Blind
      In God we trust. All others must bring data.
      There is no “data” confirming that Deming actually said this.
      W. Edwards Deming
    • 27. We’re in the I Love Lucy era of social media marketing – a golden age of unaccountability.
      FarhadManjoo – Fast Company
      Sin #4: Flying Blind
    • 28. Social Media Marketing = Marketing
      Marketing = Driven By Outcomes
      If A=B & B=C, then A=C.
      If you’re not mapping social to existing KPIs, then you’re flying blind.
      Repent by Mapping Social to Business Outcomes
    • 29. Sin #1: Reacting
      Sin #2: Tempting Fate
      Sin #3: Over-curating
      Sin #4: Flying blind
      Sin #5: Abusing fuzzy metrics
      7 Deadly Social Media Marketing Sins
    • 30. Sin #5: Abusing Fuzzy Metrics
      Your best time to tweet is….
      You got X,XXX clicks…
      You influence…
      Your best day to tweet is….
      You’re influenced by…
      You got X,XXX retweets…
      Don’t be lazy.
    • 31. 83% of social media marketers will believe any graph that goes up and to the right, up from 79% last month!
      Eric Boggs, Argyle Social
      Sin #5: Abusing Fuzzy Metrics
    • 32. Just because you can measure something doesn’t mean it has any ties to the metrics that matter for your organization.
      Tom Webster, Edison Research
      http://brandsavant.com
      Repent by Starting from the Bottom
    • 33. Sin #1: Reacting
      Sin #2: Tempting Fate
      Sin #3: Over-curating
      Sin #4: Flying blind
      Sin #5: Abusing fuzzy metrics
      Sin #6: Going solo
      7 Deadly Social Media Marketing Sins
    • 34. Sin #6: Going solo
      flickr/.com/zeeble
      No social media marketer should be an island.
    • 35. Asking who should do social media is like asking who should have a phone on their desk.
      Over-used (but true!), unattributed,
      composite social media quote.
      Sin #6: Going Solo
    • 36. Your team is your organization’s secret sauce.
      Repent by Rallying the Troops
    • 37. Sin #1: Reacting
      Sin #2: Tempting Fate
      Sin #3: Over-curating
      Sin #4: Flying blind
      Sin #5: Abusing fuzzy metrics
      Sin #6: Going solo
      Sin #7: Hiding behind your brand
      7 Deadly Social Media Marketing Sins
    • 38. (This page was intentionally left blank)
      Sin #7: Hiding Behind Your Brand
    • 39. Sin #7: Hiding Behind Your Brand
    • 40. No matter what business you are in, people are the key. People are your employees, your customers, your prospects, your fans, and your critics.
      Some guy
      Repent by Being Real
    • 41. I’ll drop the Macho Elbow on all the marketers that don’t follow DJ’s advice. Oh yeah!
      Bonus Sin #8: Dis’ing the Macho Man
    • 42. Sin #1: Reacting
      Sin #2: Tempting Fate
      Sin #3: Over-Curating
      Sin #4: Flying Blind
      Sin #5: Abusing Fuzzy Metrics
      Sin #6: Going Solo
      Sin #7: Hiding Behind Your Brand
      Sin #8: Oh Yeah!
      Recap
    • 43. The Science of Timing
      What you’ll learn:
      • The effects of timing on clicks and interactions
      • 44. How B2B and B2C timings differ
      • 45. How time zones alter the equation
      • 46. …and so much more.
      Jay Baer, Convince and Convert
      Eric Boggs, Argyle Social
      October 27, 2011
      Register: ar.gy/timing
      Next Webinar
    • 47. Send questions via webinar chat or #7sins
      Look for a recording via email soon
      Leaving now? Give us feedback at: ar.gy/7sinsfeedback
      DJ Waldow
      CEO, Waldow Social
      @djwaldow
      waldowsocial.com
      Eric Boggs
      CEO, Argyle Social
      @ericboggs
      argylesocial.com
      Q&A