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Social Tools - Internet Summit
 

Social Tools - Internet Summit

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Eric Boggs' presentation about social media tools at Internet Summit 10.

Eric Boggs' presentation about social media tools at Internet Summit 10.

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  • Discuss agenda:Set-upTool StackTakeawaysBonus Hacks!
  • Share social media marketing objectives, goals, and indicators at Argyle. And then put someone on the spot.
  • You probably need coverage across the entire spectrum.
  • Email anecdote. In 2003, people used multiple desktop tools to manage email because it was “free”. Outlook batch and blast. Similar scenario with social today.A service provider or agency consultant might make sense.
  • You probably need coverage across the entire spectrum.
  • SEOmoz post.

Social Tools - Internet Summit Social Tools - Internet Summit Presentation Transcript

  • What social media tools do you need?
    Eric Boggs
    Founder, CEO – Argyle Social
    Internet Summit
    Nov 17, 2010
  • Question the question…
    What are my business objectives?
    What are my goals?
    What indicates success/failure?
    What are my inputs/outputs?
  • Objectives/Goals/Indicators
    http://www.flickr.com/photos/rachel_s
  • Social Tool Stack
    The Internets, Interwebs, & Intertubes
    External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc
    Monitoring
    Internal Platforms
    Publishing/Engagement
    Measuring
    Web Analytics & CRM
    Enterprise Reporting
  • An Important Editorial Aside
    Social media marketing is neither free nor easy.
  • Social Tool Stack
    The Internets, Interwebs, & Intertubes
    External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc
    Monitoring
    Internal Platforms
    Publishing/Engagement
    Measuring
    Web Analytics & CRM
    Enterprise Reporting
  • Monitoring Tools
    Google Alerts is a powerful drug.
    Product costs vary: Free - $500k.
    Sentiment is neutral.
    Tip: Beware of over-reacting.
  • Publishing/Engagement Tools
    Tweetdeck is free and fantastic.
    SMM apps add workflow, automation.
    Facebook-focused apps might apply:
    Page administration.
    White-label apps/contests.
    Tip: Beware the tether.
  • Measuring Tools
    GA + Platform Analytics = Free
    Aggregation makes life MUCH easier.
    Look for much more innovation here.
    Tip: Beware the 2-step process.
  • Internal Platforms
    Your blog is a treasure trove!
    Sharing hooks.
    Comment platforms.
    Community apps & social commerce platforms socialize your site.
    Tip: Beware renting vs owning.
  • Deciding
    http://www.flickr.com/photos/orinrobertjohn
  • 3 Must-Have Integrations
    Squeeze value out of links & redirects.
    Use coupon systems to link offline.
    External platform embeds.
  • 3 Rookie Mistakes
    I loves me some social media tools!
    I’m too busy engaging!
    Social media is free!
  • Mandatory Homework
    Define objectives/goals/indicators.
    Revisit the framework.
    Test, learn, rinse, repeat.
    Work towards a small toolbox.
    Track through to outcomes!
  • Thank You Very Much!
    Eric Boggs
    eric@argylesocial.com
    919.360.0238
    Argyle Social will be in the Demo Showcase tomorrow.
  • Bonus Hacks!
    The Contact Importer Trick
    Download your customer email list.
    Set up a new Gmail account.
    “Find your friends” on social platforms.
    Invest accordingly.
  • Bonus Hacks!
    The Re-posting Trick
    Assess your top-performing content.
    Schedule posts for the next few months.
    Get lots more traffic/interaction.
  • Bonus Hacks!
    The Content Nuggets Trick
    Put together a brilliant piece of content.
    Turn it into bite-sized nuggets.
    Socialize far and wide.
    Reap the rewards.
  • Thank You Very Much!
    Eric Boggs
    eric@argylesocial.com
    919.360.0238
    Argyle Social will be in the Demo Showcase tomorrow.