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5 social media myths busted
 

5 social media myths busted

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With heavy load of information online here's helping you bust the believed myths (even by the claimed experts!) of social media in 5 slides. Share it!

With heavy load of information online here's helping you bust the believed myths (even by the claimed experts!) of social media in 5 slides. Share it!

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    5 social media myths busted 5 social media myths busted Presentation Transcript

    • Social Media Myths Busted!
    • Breaking Myths Targeted likes More likes = = Target Audience More Engagement Blogging is the best PR Contest participants are Customers SMM has no ROI
    • Targeted likes = Target Audience • Likes are bought • Target audience is part of your “like” audience • Identify & optimize the target within your likes
    • More likes = More Engagement • Likes can be misguided • Engagement is generated • Relevant engagement actually results in conversions
    • Blogging is the best PR • Blogging is the latest hogwash • Key is not the blogger, Key is in the followers of the blogger (relevance to your product • Not just in the number of followers but in the “kind” of followers
    • Contest participants are Customers • Contest participants are just that ‘participants’ not ‘customers’ • It can be a great for engagement but not necessarily drive any purchase • To build the customers from the participants contest should be a brand building exercise
    • SMM has no ROI • Social media is actually a greatest advertising tool & yes you can measure its return • There are various analytical tools that will show you the engagement, likes, etc. • But another calculation is the value of your product and direct feedback
    • We think beyond mall activations - Bringing concepts alive We think beyond traditional PR - Engagement We think beyond Digital Marketing - Community Building We think beyond Rate cards - Customized solutions