Since its emergence in the 19th century, the continuous publication of results has been one of the activities of official statistics. This publication activity, as well as its conditions, objectives and forms have been debated time and again in official statistics community. About 10 years ago, one theme in particular came to the forefront of discussions: storytelling and its role in
the dissemination and communication of statistics. Storytelling is a programme to make the results of official statistics accessible and understandable to people and – in fulfilment of an information mandate – to make "evidence based decision making" possible.
The goal of the following discussion is to make an inventory of what storytelling comprises, what role storytelling plays within the framework of official statistics and which challenges official statistics face in view of the rapidly changing media environment.