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B2B in Social Media
 

B2B in Social Media

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    B2B in Social Media B2B in Social Media Presentation Transcript

    • B2B IN SOCIAL MEDIA How B2Bs Can Fit In Arge Roque, SEO/Social Media Specialist
    • SOCIAL MEDIA
      • Websites that encourage community interaction
      • Provide a venue for sharing content
      • Give room for exchanging ideas
      • Market place for new partnerships
    • SOCIAL MEDIA Photo-sharing websites Video-sharing websites Slides-sharing websites Event websites Wikis Networking websites Blogs Forum websites Bookmarking websites
    • B2B in SOCIAL MEDIA
      • Why take the plunge?
      • Brand awareness
      • Customer engagement
      • Competitive research
      • Leads generation
    • WHEN IS THE BEST TIME TO JUMP IN? NOW is the best time to take part in social media!
    • WHERE TO BEGIN?
      • Before choosing which social
      • media channel you could get in
      • to, assess the resources that
      • you have.
      What available resources can I share to the public?
    • WHO’S GOING TO DO IT?
      • Social Media Roles
      I have a need but don’t know how to get it. I can help you get what you need.
      • STAKEHOLDER
      • owns the brand and the content
      • gives the go-ahead on social media strategies
      • reaps the benefits of these strategies
      • SOCIAL MEDIA SPECIALIST
      • formulates strategies to create a presence for the brand in social media
      • implements approved propositions
      • represents the stakeholder in social media
    • HOW DO WE DO IT?
      • STEP 1: Create an account in your preferred social media website and
      • introduce your company.
      • STEP 2: Build your own network. Find like-minded individuals or groups and engage
      • them in a conversation.
      • STEP 3: Offer your company’s products and/or services as solutions to problems
      • which fellow members may have.
      • STEP 4: Share company-related content (news, videos, photos) which can provide
      • value to the community.
      • STEP 5: Maintain an always on presence by updating contributions on a regular basis.
      • STEP 6: Take part in community discussions as often as possible.
    • Always think of what you can GIVE rather than what you will RECEIVE from the community.
    • WHAT’S NEXT?
      • Measure the effect of social media to your web traffic.
      • Determine the impact of social media to your ROI.
      • Tweak your social media profile as necessary.
    • THANK YOU 