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NCC2011(20110330)

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  • 1. Japanese e-book,social media and social reading Yoshino Arimoto Tomomi Mitsuishi Haruna Hirayama 1
  • 2. Japanese e-books Yoshino ArimotoGraduate school of Library, Information and Media studies, University of Tsukuba, Hideki Minai laboratory 2
  • 3. e-book is 3
  • 4. e-book is ↓Computerized data of books 4
  • 5. e-book market Sellers of digital books (billion yen)700600500400 Sellers of digital books300 (billion yen)200100 0 Japan America China 5
  • 6. Major e-book readers 6
  • 7. In America 7
  • 8. PDA 8
  • 9. In China 9
  • 10. PC 10
  • 11. In Japan 11
  • 12. Mobile Phones 12
  • 13. Trend of Japanese e-book market (billion yen)700600500400 New platforms300 PC Mobile phones200100 0 2002 2003 2004 2005 2006 2007 2008 2009 13
  • 14. Sales by content600 (billion yen)500400 Digital photo books300 Digital books Digital comics200100 0 2005 2006 2007 2008 2009 14
  • 15. Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and author 15
  • 16. Digital book format• ePub – ePub is the standard format in English-speaking countries 16
  • 17. Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and author 17
  • 18. Publication distribution system• Prices of paper books are fixed• Prices of e-books can be set freely by the sellers 18
  • 19. Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and author 19
  • 20. Rights agreement between publisher and author Verbal agreement PublisherAuthor 20
  • 21. Change 21
  • 22. 2010First year of e-book 22
  • 23. Kindle iPad 23
  • 24. GALAPAGOSReader 24
  • 25. “Jisui” - Digital Book DIY 25
  • 26. “Jisui” - Digital Book DIY 26
  • 27. Documents 27
  • 28. Business cards 28
  • 29. Genius of preservation• Books• Booklets• Documents• Leaflets• Business cards 29
  • 30. Will the “Jisui” boom change the world? 30
  • 31. The trend of real time sharingby using social media in Japan Tomomi Mitusishi Graduated school of Library, Information and Media studies, University of Tsukuba, Atsuyuki Morishima laboratory
  • 32. 3 points of today’s presentation
  • 33. 1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-books photo by daniel_iversen published under the CC BY http://www.flickr.com/photos/29148810@N05/5440728466/
  • 34. then,
  • 35. There are a lot ofunique social media in Japan.
  • 36. Today,
  • 37. I introduce 3 points ofJapanese Social Media.
  • 38. 1.
  • 39. The trend of real time sharing
  • 40. Time-shift in users of social media inJapan
  • 41. The trend of real time sharing• In 2011, “twitter” overtook “mixi” in the number of users. – mixi is the most famous Social Networking Service (SNS) in Japan • mixi was released in 2004. • Users of mixi keep diary and leave comments on their friend’s diary. – is a microblogging service, enabling its users to send and read messages called tweets. • Tweets are text-based posts of up to 140 characters.• A lot of people share their “now” by using social media.
  • 42. 2.
  • 43. The feature of sharedcontents “Dadamore”
  • 44. The features of shared contents• You can easily broadcast video live to the world by using “Ustream” or “Nico Nico Live”.• In Japan, many kinds of video live is broadcast every day. – Academic conferences – Study meeting – Budget-screening sessions(事業仕分け) – All day of Baseball Camps – “Sumo” practice
  • 45. 3.
  • 46. Foresight of E-book reading service
  • 47. Foresight of E-book reading service• Existing reading support web service in Japan • These services only help users share their book reports after reading.• In the near future, more services are expected to be available that also help readers of E-books share their reading experiences themselves.
  • 48. Conclusion
  • 49. 1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-books
  • 50. Thank you for listening.
  • 51. Firste-book published in Japan“Book Business 2.0”SecondWorkshop using the e-book andsocial reading in Japan
  • 52. The book focuses on theFuture of New Books.
  • 53. From Paper BooksTo Digital Books (An Application for iPhone / iPad)
  • 54. Three Features
  • 55. Displays the text both vertically and horizontallyContain different digitaltext data
  • 56. Digital Rights Management and Creative Commons
  • 57. Social Reading Function
  • 58. What is Social Reading?
  • 59. In Workshop• = “Share Reading” (In Japan)• “Exciting to share the experience of reading with total strangers.”• But “Discouraging when no one responds to my tweet.”
  • 60. For Education• For Teenagers Social reading is not good for them.• For College and University students Social Reading has many possibilities for higher education. One of such possibilities is the use of social reading in reading clubs.• So we held a reading club of “Book Busines 2.0” using social reading.
  • 61. Possibilities of Social Reading for Reading Club• Advantages You don’t have to mind: –Time –Place → Easier to join the reading club
  • 62. Two features• Possibilities in terms of space –Physical and psychological distances → Global Communication• Possibilities in terms of time –Synchronous and asynchronous reading
  • 63. Conclusion• Japanese e-books, social media and social reading are progressing differently from America.• Circumstances around books change and influence our ways of communication.