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Japanese e-book,social media and social reading          Yoshino Arimoto         Tomomi Mitsuishi         Haruna Hirayama ...
Japanese e-books                Yoshino ArimotoGraduate school of Library, Information and Media                     studi...
e-book is            3
e-book is        ↓Computerized data of      books                       4
e-book market              Sellers of digital books (billion yen)700600500400                                             ...
Major e-book readers                       6
In America             7
PDA      8
In China           9
PC     10
In Japan           11
Mobile Phones                12
Trend of Japanese e-book market                (billion yen)700600500400                                                  ...
Sales by content600                  (billion yen)500400                                       Digital photo books300     ...
Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and  author  ...
Digital book format• ePub  – ePub is the standard format in English-speaking    countries                                 ...
Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and  author  ...
Publication distribution system• Prices of paper books are fixed• Prices of e-books can be set freely by the  sellers     ...
Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and  author  ...
Rights agreement between publisher            and author         Verbal agreement                            PublisherAuth...
Change         21
2010First year of e-book                       22
Kindle         iPad                23
GALAPAGOSReader                24
“Jisui” - Digital Book DIY                             25
“Jisui” - Digital Book DIY                             26
Documents            27
Business cards                 28
Genius of preservation•   Books•   Booklets•   Documents•   Leaflets•   Business cards                                   29
Will the “Jisui” boom change the world?                        30
The trend of real time sharingby using social media in Japan Tomomi Mitusishi Graduated school of Library, Information and...
3 points of today’s   presentation
1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-b...
then,
There are a lot ofunique social media in        Japan.
Today,
I introduce 3 points ofJapanese Social Media.
1.
The trend of real time       sharing
Time-shift in users of social media inJapan
The trend of real time sharing• In 2011, “twitter” overtook “mixi” in the number of  users.  – mixi      is the most famou...
2.
The feature of sharedcontents “Dadamore”
The features of shared contents• You can easily broadcast video live to the  world by using “Ustream” or “Nico Nico  Live”...
3.
Foresight of E-book  reading service
Foresight of E-book reading service• Existing reading support web service in  Japan     • These services only help users s...
Conclusion
1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-b...
Thank you for listening.
Firste-book published in Japan“Book Business 2.0”SecondWorkshop using the e-book andsocial reading in Japan
The book focuses on theFuture of New Books.
From Paper BooksTo Digital Books (An Application for iPhone / iPad)
Three Features
Displays the text both vertically and            horizontallyContain different digitaltext data
Digital Rights Management and       Creative Commons
Social Reading Function
What is Social Reading?
In Workshop• = “Share Reading” (In Japan)• “Exciting to share the experience  of reading with total strangers.”• But  “Dis...
For Education• For Teenagers  Social reading is not good for them.• For College and University students  Social Reading ha...
Possibilities of Social Reading for              Reading Club• Advantages  You don’t have to mind:   –Time   –Place   → Ea...
Two features• Possibilities in terms of space  –Physical and psychological    distances  → Global Communication• Possibili...
Conclusion• Japanese e-books, social media and  social reading are progressing differently  from America.• Circumstances a...
NCC2011(20110330)
NCC2011(20110330)
NCC2011(20110330)
NCC2011(20110330)
NCC2011(20110330)
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Transcript of "NCC2011(20110330)"

  1. 1. Japanese e-book,social media and social reading Yoshino Arimoto Tomomi Mitsuishi Haruna Hirayama 1
  2. 2. Japanese e-books Yoshino ArimotoGraduate school of Library, Information and Media studies, University of Tsukuba, Hideki Minai laboratory 2
  3. 3. e-book is 3
  4. 4. e-book is ↓Computerized data of books 4
  5. 5. e-book market Sellers of digital books (billion yen)700600500400 Sellers of digital books300 (billion yen)200100 0 Japan America China 5
  6. 6. Major e-book readers 6
  7. 7. In America 7
  8. 8. PDA 8
  9. 9. In China 9
  10. 10. PC 10
  11. 11. In Japan 11
  12. 12. Mobile Phones 12
  13. 13. Trend of Japanese e-book market (billion yen)700600500400 New platforms300 PC Mobile phones200100 0 2002 2003 2004 2005 2006 2007 2008 2009 13
  14. 14. Sales by content600 (billion yen)500400 Digital photo books300 Digital books Digital comics200100 0 2005 2006 2007 2008 2009 14
  15. 15. Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and author 15
  16. 16. Digital book format• ePub – ePub is the standard format in English-speaking countries 16
  17. 17. Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and author 17
  18. 18. Publication distribution system• Prices of paper books are fixed• Prices of e-books can be set freely by the sellers 18
  19. 19. Why are mobile phones dominant?• Format• Publication distribution system• Rights agreement between publisher and author 19
  20. 20. Rights agreement between publisher and author Verbal agreement PublisherAuthor 20
  21. 21. Change 21
  22. 22. 2010First year of e-book 22
  23. 23. Kindle iPad 23
  24. 24. GALAPAGOSReader 24
  25. 25. “Jisui” - Digital Book DIY 25
  26. 26. “Jisui” - Digital Book DIY 26
  27. 27. Documents 27
  28. 28. Business cards 28
  29. 29. Genius of preservation• Books• Booklets• Documents• Leaflets• Business cards 29
  30. 30. Will the “Jisui” boom change the world? 30
  31. 31. The trend of real time sharingby using social media in Japan Tomomi Mitusishi Graduated school of Library, Information and Media studies, University of Tsukuba, Atsuyuki Morishima laboratory
  32. 32. 3 points of today’s presentation
  33. 33. 1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-books photo by daniel_iversen published under the CC BY http://www.flickr.com/photos/29148810@N05/5440728466/
  34. 34. then,
  35. 35. There are a lot ofunique social media in Japan.
  36. 36. Today,
  37. 37. I introduce 3 points ofJapanese Social Media.
  38. 38. 1.
  39. 39. The trend of real time sharing
  40. 40. Time-shift in users of social media inJapan
  41. 41. The trend of real time sharing• In 2011, “twitter” overtook “mixi” in the number of users. – mixi is the most famous Social Networking Service (SNS) in Japan • mixi was released in 2004. • Users of mixi keep diary and leave comments on their friend’s diary. – is a microblogging service, enabling its users to send and read messages called tweets. • Tweets are text-based posts of up to 140 characters.• A lot of people share their “now” by using social media.
  42. 42. 2.
  43. 43. The feature of sharedcontents “Dadamore”
  44. 44. The features of shared contents• You can easily broadcast video live to the world by using “Ustream” or “Nico Nico Live”.• In Japan, many kinds of video live is broadcast every day. – Academic conferences – Study meeting – Budget-screening sessions(事業仕分け) – All day of Baseball Camps – “Sumo” practice
  45. 45. 3.
  46. 46. Foresight of E-book reading service
  47. 47. Foresight of E-book reading service• Existing reading support web service in Japan • These services only help users share their book reports after reading.• In the near future, more services are expected to be available that also help readers of E-books share their reading experiences themselves.
  48. 48. Conclusion
  49. 49. 1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-books
  50. 50. Thank you for listening.
  51. 51. Firste-book published in Japan“Book Business 2.0”SecondWorkshop using the e-book andsocial reading in Japan
  52. 52. The book focuses on theFuture of New Books.
  53. 53. From Paper BooksTo Digital Books (An Application for iPhone / iPad)
  54. 54. Three Features
  55. 55. Displays the text both vertically and horizontallyContain different digitaltext data
  56. 56. Digital Rights Management and Creative Commons
  57. 57. Social Reading Function
  58. 58. What is Social Reading?
  59. 59. In Workshop• = “Share Reading” (In Japan)• “Exciting to share the experience of reading with total strangers.”• But “Discouraging when no one responds to my tweet.”
  60. 60. For Education• For Teenagers Social reading is not good for them.• For College and University students Social Reading has many possibilities for higher education. One of such possibilities is the use of social reading in reading clubs.• So we held a reading club of “Book Busines 2.0” using social reading.
  61. 61. Possibilities of Social Reading for Reading Club• Advantages You don’t have to mind: –Time –Place → Easier to join the reading club
  62. 62. Two features• Possibilities in terms of space –Physical and psychological distances → Global Communication• Possibilities in terms of time –Synchronous and asynchronous reading
  63. 63. Conclusion• Japanese e-books, social media and social reading are progressing differently from America.• Circumstances around books change and influence our ways of communication.
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