What Musician Should Know About Mobile App


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This is my presentation at #Unresolved 2,
monthly event on Music, Enterpreneurship & Technology community https://plus.google.com/communities/103701340631553541395
Explain about music/artist app service on the Internet and it's related service in Indonesia.
Mentions about technology and digital campaign that relate with music and its industries.
Encourage musician and artist to start making a mobile apps as a new channel for promotion and interact with their fans.

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What Musician Should Know About Mobile App

  1. 1. WHAT MUSICIANSHOULD KNOWABOUT MOBILE APPOon Arfiandwi#Unresolved 2Music, Enterpreneurship & Technology
  2. 2. ME :)my name is Oon Arfiandwi http://about.me/ooni’m a geek who know nothing about musicindustry and trying to find out anythingabout themthe founder of 7Langit, mobile appsdeveloper & agency
  3. 3. MOBILE APP OR MOBILE WEB?Both of them are mobile friendly, so what’s thedifferent?App must be installed first, so it will bepermanent on the phone & start “sniffing”the phone user activitiesPro-active using App notificationApp content caching to handle limitedconnection
  4. 4. MOBILE APP DEVELOPMENTprogramming or not programming, that’sthe questionwe’ll start the discussion with the “notprogramming” sectionmake the app > distribute the app >maintain the users base
  5. 5. MUSIC/ARTIST APP SERVICESReverbNationMobileRoadie (sony music ent using MobileRoadie)Songpier, Shoutem, MusicTapp,iLike*(shutdown)Custom Madeany Indonesian music app service?http://evolver.fm/2010/11/24/why-drop-50k-artists-labels-build-their-own-apps-for-less/
  6. 6. APP FEATURESBioNewsTour, ConcertMusic + LyricVideosPhotosCareer,DiscographySocial NetworkFansNotificationsimage courtesy of mobile roadie apps
  7. 7. DEVELOP AN APPNative Development: iOS using Objective-C,Android using Java, Nokia using JavaME,BlackBerry10 using C++ (the old one usingJava), Windows Phone using C#Web based Mobile Development: HTML5,CSS3, JSUser Experience (UX)Backend (servers), CMS, API
  8. 8. APP DISTRIBUTIONApp Store (how to buy, how to sell, black market)Support by Phone Manufacturer, Telcovia Artist’s Social NetworkEvents or ConcertsPaid Ads & Audience
  9. 9. MAINTAIN THE USERS BASEArtist ask fans to install appsApp update, Contents update, sendnotificationsExclusive contents only at mobile appFreebies & Gamification
  10. 10. BEHIND THE SCENEanalytics: which features they lovesocial network integration: to comment,spread the newsgamification rules: points, redeem,achievement levels
  11. 11. RELATED DIGITAL CAMPAIGNincorporated with gamepowerpopgamemagic pianotyping karaokesame area (location based)digital concert (augmented reality, streaming)
  12. 12. “API” TO PLAY *WITH* MUSICEncourage developers to use your valueablecontents (song, video, photo)Start to experiment with mobile apps, and helpdeveloper and the app to get more fans ;)App for promotion first then monetization is thelext challenging levelFull feature app is a bit costly, you can eitherpay or find-out another way
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