What Musician Should Know About Mobile App
Upcoming SlideShare
Loading in...5
×
 

What Musician Should Know About Mobile App

on

  • 362 views

This is my presentation at #Unresolved 2, ...

This is my presentation at #Unresolved 2,
monthly event on Music, Enterpreneurship & Technology community https://plus.google.com/communities/103701340631553541395
Explain about music/artist app service on the Internet and it's related service in Indonesia.
Mentions about technology and digital campaign that relate with music and its industries.
Encourage musician and artist to start making a mobile apps as a new channel for promotion and interact with their fans.

Statistics

Views

Total Views
362
Views on SlideShare
360
Embed Views
2

Actions

Likes
1
Downloads
3
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

What Musician Should Know About Mobile App What Musician Should Know About Mobile App Presentation Transcript

  • WHAT MUSICIANSHOULD KNOWABOUT MOBILE APPOon Arfiandwi#Unresolved 2Music, Enterpreneurship & Technology
  • ME :)my name is Oon Arfiandwi http://about.me/ooni’m a geek who know nothing about musicindustry and trying to find out anythingabout themthe founder of 7Langit, mobile appsdeveloper & agency
  • MOBILE APP OR MOBILE WEB?Both of them are mobile friendly, so what’s thedifferent?App must be installed first, so it will bepermanent on the phone & start “sniffing”the phone user activitiesPro-active using App notificationApp content caching to handle limitedconnection
  • MOBILE APP DEVELOPMENTprogramming or not programming, that’sthe questionwe’ll start the discussion with the “notprogramming” sectionmake the app > distribute the app >maintain the users base
  • MUSIC/ARTIST APP SERVICESReverbNationMobileRoadie (sony music ent using MobileRoadie)Songpier, Shoutem, MusicTapp,iLike*(shutdown)Custom Madeany Indonesian music app service?http://evolver.fm/2010/11/24/why-drop-50k-artists-labels-build-their-own-apps-for-less/
  • APP FEATURESBioNewsTour, ConcertMusic + LyricVideosPhotosCareer,DiscographySocial NetworkFansNotificationsimage courtesy of mobile roadie apps
  • DEVELOP AN APPNative Development: iOS using Objective-C,Android using Java, Nokia using JavaME,BlackBerry10 using C++ (the old one usingJava), Windows Phone using C#Web based Mobile Development: HTML5,CSS3, JSUser Experience (UX)Backend (servers), CMS, API
  • APP DISTRIBUTIONApp Store (how to buy, how to sell, black market)Support by Phone Manufacturer, Telcovia Artist’s Social NetworkEvents or ConcertsPaid Ads & Audience
  • MAINTAIN THE USERS BASEArtist ask fans to install appsApp update, Contents update, sendnotificationsExclusive contents only at mobile appFreebies & Gamification
  • BEHIND THE SCENEanalytics: which features they lovesocial network integration: to comment,spread the newsgamification rules: points, redeem,achievement levels
  • RELATED DIGITAL CAMPAIGNincorporated with gamepowerpopgamemagic pianotyping karaokesame area (location based)digital concert (augmented reality, streaming)
  • “API” TO PLAY *WITH* MUSICEncourage developers to use your valueablecontents (song, video, photo)Start to experiment with mobile apps, and helpdeveloper and the app to get more fans ;)App for promotion first then monetization is thelext challenging levelFull feature app is a bit costly, you can eitherpay or find-out another way