MOBILE ADVERTISING ON BLACKBERRY PLATFORM 7Langit, BlackBerry Alliance Elite Member Oon Arﬁandwi, CTO @bbgue
MOBILE AD AS PUBLICATION MEDIAStarted in 2009, withGempaLoka App, 7Langitalready looking aroundfor Mobile Ad forBlackBerry (2009: 80.000 users)We are aiming to be apublication media as wellas monetization.
Early 2010, 7Langit has managed to provide ads service inBlackberry Apps by doing OpenX customization (opensource Ad Platform)
By mid year of 2010, RIM started Ad Service(beta), providing SDK and cooperate with numbersof Ad Network from all around the World
In 2011, RIM changed the SDK platform andprovide features on its WebPortal
As a developer sometimes we need extraﬂexibility. 7Langit is using API from AdMob in“Make Your Own BlackBerry Application” platform. Till 2011, 7Langit has provided Apps that has been installed by more than 2millions unique BlackBerry users of Indonesian providers
SUMMARY• Formobile Ad implementation in BlackBerry simply use BlackBerry Ad Service, one of the beneﬁt is the BlackBerry feature integration. User targeting is difﬁcult to do, due RIM centralized infrastructure.• Verylimited Ad Network that provides API, most of them provides SDK to be able to offer more features.• Only few Ad Network provides the service for publisher who also wants to be advertiser. One of the option is to do Open Source platform customization.
@7LangitApps @bbgue @TitiRusdi• Image “BlackBerry Ad Service” courtesy of http://bit.ly/iCoDhq
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