User can click on “Destinations” to
choose from different parts of the
world such as South America, Africa to
widen their search more.
User can explore different “Themes” for holiday
destinations. So for example if they are looking
for an adventure holiday, lonelyplanet will show
the top destinations for adventure travel such as
climbing to Everest base camp or going rock
climbing in Vietnam (actual articles on
Search engine on home page makes the site user friendly
and makes the user want to utilize the website more as it
is hassle free.
Users can book their hotel and flights via loneyplanet
and also book their travel insurance at the same time
and shop for travel books too. All in one element s of
the website make loneyplanet the travel hub of the
Aesthetically pleasing background picture. Captures
simplicity of the website but still draws the user in.