Lonelyplanet analysis
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  • 1. User can click on “Destinations” to choose from different parts of the world such as South America, Africa to widen their search more. User can explore different “Themes” for holiday destinations. So for example if they are looking for an adventure holiday, lonelyplanet will show the top destinations for adventure travel such as climbing to Everest base camp or going rock climbing in Vietnam (actual articles on loneyplanet.com)) Search engine on home page makes the site user friendly and makes the user want to utilize the website more as it is hassle free. Users can book their hotel and flights via loneyplanet and also book their travel insurance at the same time and shop for travel books too. All in one element s of the website make loneyplanet the travel hub of the internet. Aesthetically pleasing background picture. Captures simplicity of the website but still draws the user in.