People-powered Sustainability Success Inside Your Organization

How to create buzz and SUSTAINABLE 2.0 EDUCATION generate people-powered = EMPLOYEE ENGAGEMENT sustainability success inside BUSINESS RESULTS = your organization Minneapolis Conference #LOHASMPLSMay 12, 2011 Follow @EcoHiveBuzz

WHO WE ARE Paydirt devises powerful Based on your specific strategies that align business imperative(s), sustainability initiatives frank uniquely blends with your core business objectives. Leveraging the Sustainable brand, culture and 2.0 technology to deliver diverse talents of our Strategy employee engagement experienced sustainability consultants, we bring meets and marketing services that drive business results integrated solutions and a Social through internal and fresh perspective to this complex business Technology! external social media campaigns. opportunity.© 2011 Paydirt, LLC & frank, LLC 2

frank: EXPERTISE + EXPERIENCE Employee Engagement Internal Communication -  Strategic planning & measurement -  Strategic planning -  Leadership and team development -  Online and offline creative development -  Org and process re-design -  Art direction -  Facilitation -  Copywriting -  Community development -  Multi-media production -  Curriculum building + e-learning -  Project management -  Training -  Measurement and analytics© 2011 Paydirt, LLC & frank, LLC 3

PAYDIRT: EXPERIENCE + EXPERTISE -  Industry-leading content experts -  Proven employee education and engagement experience within a diverse range of industries and corporate cultures -  We believe that sustainability is a platform for growth and innovation – and work to provide our clients with the information they need to succeed as innovators and change-makers Sample clients include:© 2011 Paydirt, LLC & frank, LLC 4

COMMON BARRIERS TO ADVANCEMENT Lack of visible Silos limit top-level interdisciplinary commitment collaboration Skepticism – within Failure to create a Lack of alignment leadership and/or culture of with incentive employee base sustainability system Education and engagement limited to a handful of employees© 2011 Paydirt, LLC & frank, LLC 5

COMMON BARRIERS OVERCOME Lack of visible Sustainability top-level commitment Silos limit interdisciplinary collaboration 2.0 Skepticism – within leadership and/or employee base Education and engagement limited to a handful of employees Lack of alignment with incentive Experts have dubbed 2011 as “the year of system social-media integration” within organizations. Failure to create a culture of sustainability© 2011 Paydirt, LLC & frank, LLC 6

THE SUSTAINABILITY 2.0 BIZ CASE “The confluence of social Social media sites media and sustainability has are the most effective communication become a right-of-passage channels for sharing sustainability for companies seeking goals and strategies with employees. authenticity, a momentum- And employers that encouraged the changing force for companies use of social media are twice as likely in today’s economy.” to be rated very effective in their - Sustainability 2.0 Report from engagement as employers that don’t. Sustainable Life Media and Zumer Interactive - Research by Brighter Planet Key success factors for moving beyond green teams to successful and sustainable transformation: •  Utilize methods for effective collaboration •  Provide a mechanism for employees to share ideas and be heard •  Align employee efforts with company’s goals - Dominican University and Sabre Holdings Research Study© 2011 Paydirt, LLC & frank, LLC 7

INTERNAL CAMPAIGN: KEY COMPONENTS Involve everyone! -  Messages/videos from the CEO/CSO -  Corporate objectives/goals -  Internal success stories to emphasize biz case -  Creative on and offline events & communications Earth Day Success Stories “We did Dumpster Dives which The most exciting and effective http://bit.ly/kG2PMf gave employees a firsthand look programs also include and at what has been thrown away connect activities across three “Specific, participatory, frequently to help them gain a better areas: local and therefore authentic. understanding of how waste 1) Customer-facing programs They succeed because they are impacts the environment and to and messages. continuous and result in identify materials that can 2) Employees at work. observable benefits.” diverted from landfill for 3) Employees at home and in recycling. Of course there was a their communities. - Terry F. Yosie, YouTube video, too. World Environment Center - Eric Olson, BSR -  Holly Emerson, Ingersoll Rand© 2011 Paydirt, LLC & frank, LLC 9

INTERNAL CAMPAIGN: KEY COMPONENTS Educated employees are inspired employees! -  On-demand education and tools -  Highlight sustainability issues challenges and opportunities -  Inspire action Sample Eco-Ed Learning Modules© 2011 Paydirt, LLC & frank, LLC 10

INTERNAL CAMPAIGN: KEY COMPONENTS Harness your collective intelligence! -  Idea generation -  Collaboration tools -  Leverage new technology to share best practices/ lessons learned across the enterprise … automatically! (And become a hero for revitalizing your intranet.) Sample Social Business Software© 2011 Paydirt, LLC & frank, LLC 11

INTERNAL CAMPAIGN: KEY COMPONENTS Create a buzz! -  Arm your employees as brand ambassadors -  Evangelist kit for influencers and managers -  Add gamification concepts because game design “traffics in human motivation.” Buy the book! Learn the Rules! Game on! 1.  Tie the game to biz objectives! 2.  On top of your “social layer” which is about connection, build a “game layer” about influence. 3.  Add countdowns, points, levels + other competitive elements. 4.  Add status, ratings, recognition and rewards. Total Engagement: Using Games 5.  Make it fun! & Virtual Worlds To Change the Way People Work and Businesses Compete© 2011 Paydirt, LLC & frank, LLC 12

A MEANS TO AN END Champion broader knowledge-sharing and deeper relationships! -  Once people are passionately connected to something in common, office-as-usual evaporates into the possibility of achieving new goals with others -  Set challenges linked to sustainability objectives and ask your employees to help solve them -  Sustainability encompasses the financial, environmental and social impacts of your business. Blended, people- powered solutions make your company better© 2011 Paydirt, LLC & frank, LLC 13

ENGAGE THE ENTIRE ENTERPRISE “Like the IT and quality megatrends, sustainability will touch every function, every business line, every employee.” The Sustainability Imperative, Harvard Business Review, May 2010© 2011 Paydirt, LLC & frank, LLC 14

People-powered Sustainability Success Inside Your Organization

by frank on May 15, 2011

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