social media implementation & measurement
“post-launch” 1.vision,
transactional + initial biz
transformational case 2. assess
measures culture,
tech,
5. launch brand
tech + align
culture, 3. select
jobs, tactics,
processes 4. build brand
tech, brand,
org “current
readiness state”
transactional
measures
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measurement framework
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social media implementation & measurement
Transactional = pre- vs.
post- measures
comparing old vs. new
“post-launch” 1.vision,
efficiency, quality.
Transformational =
transactional + initial biz
new & innovative ways
of collaborating that
transformational case 2. assess
couldn’t have been measures culture,
predicted or measured
pre-implementation tech,
5. launch brand
tech + align
culture, 3. select
jobs, tactics,
processes 4. build brand
tech, brand,
org “current
readiness state”
transactional
measures
3 areyoufrank.com
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collaboration framework
organization
transformation
- entirely new ways transactional
of thinking, working improvements
occur most often in efficiency, quality,
here service, satisfaction,
engagement can occur
at any level of social
media use or
adoption.
4 areyoufrank.com
© 2009 Please contact info@areyoufrank.com for use permission

social media implementation & measurement
“post-launch” 1.vision,
transactional + initial biz
transformational case 2. assess
measures culture,
tech,
5. launch brand
tech + align
culture, 3. select
jobs, tactics,
processes 4. build brand
tech, brand,
org “current
readiness state”
transactional
measures
5 areyoufrank.com
© 2009 Please contact info@areyoufrank.com for use permission

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more.
Or to ask a question,
find a resource or
just to chat contact
info@areyoufrank.com.
6 areyoufrank.com
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