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Nice Ash Clothing Company Ashley   Reynolds Nice Ash
The Idea… <ul><li>Prom Dress Shopping </li></ul><ul><ul><li>The Experience </li></ul></ul><ul><ul><li>More Common than Not...
Mission <ul><li>“ To provide a style of clothing  </li></ul><ul><li>that will compliment the  </li></ul><ul><li>figure of ...
Vision <ul><li>Denim Line </li></ul><ul><ul><li>Unique Line </li></ul></ul><ul><ul><li>Back Pocket Design </li></ul></ul><...
Vision <ul><li>Product Line </li></ul><ul><ul><li>Denim Line Distributed </li></ul></ul><ul><ul><ul><li>Neiman Marcus, Nor...
Demographics <ul><li>Women </li></ul><ul><ul><li>Ages 18-34 </li></ul></ul><ul><ul><li>Long Longs </li></ul></ul><ul><ul><...
Demographics <ul><li>Sizes 10 -28 </li></ul><ul><li>Differentiations </li></ul><ul><ul><ul><li>Length of Legs and Inseam <...
Values <ul><li>Customer Service </li></ul><ul><ul><ul><li>In order to enhance the shopping experience. </li></ul></ul></ul...
Values <ul><li>Strong Market </li></ul><ul><ul><li>Exemplary Customer Service </li></ul></ul><ul><ul><ul><li>Exciting Envi...
Balanced Scorecard
Financial Perspective <ul><li>Objectives </li></ul><ul><ul><li>Increase Profit, Revenue and Sales </li></ul></ul><ul><ul><...
Customer Perspective <ul><li>Objectives </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><ul><li>Individual’s Image <...
Learning & Growth Perspective <ul><li>Objectives </li></ul><ul><ul><li>Decrease Employee Turnover </li></ul></ul><ul><ul><...
Business Process Perspective <ul><li>Objectives </li></ul><ul><ul><li>Establish Retail Locations </li></ul></ul><ul><ul><u...
Questions? Thank you Nice   Ash
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Nice Ash Clothing Company 97

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A business PLan for my work in progress..

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Transcript of "Nice Ash Clothing Company 97"

  1. 1. Nice Ash Clothing Company Ashley Reynolds Nice Ash
  2. 2. The Idea… <ul><li>Prom Dress Shopping </li></ul><ul><ul><li>The Experience </li></ul></ul><ul><ul><li>More Common than Not </li></ul></ul><ul><li>The Solution </li></ul><ul><ul><li>Home Ec. Design </li></ul></ul><ul><ul><li>Floor Length </li></ul></ul><ul><li>“ The clothes just never seem to fit…” </li></ul>
  3. 3. Mission <ul><li>“ To provide a style of clothing </li></ul><ul><li>that will compliment the </li></ul><ul><li>figure of tall women.” </li></ul><ul><ul><li>Not the Cookie Cutter Sizes </li></ul></ul><ul><ul><li>Many Options </li></ul></ul><ul><ul><ul><li>Inseam and Size </li></ul></ul></ul><ul><ul><li>Custom Designs </li></ul></ul><ul><ul><li>Designer Clothing </li></ul></ul>
  4. 4. Vision <ul><li>Denim Line </li></ul><ul><ul><li>Unique Line </li></ul></ul><ul><ul><li>Back Pocket Design </li></ul></ul><ul><ul><ul><li>Nice Ash Logo </li></ul></ul></ul><ul><ul><li>Many Styles of Washes </li></ul></ul><ul><ul><ul><li>White, Dark, Stone…etc </li></ul></ul></ul><ul><ul><li>Many Custom Styles </li></ul></ul><ul><ul><ul><li>Long, Classic, Capri, Shorts…etc </li></ul></ul></ul><ul><ul><li>Many Embellishes </li></ul></ul><ul><ul><ul><li>Crystals, Embroidery, Lace, worn edges…etc </li></ul></ul></ul>Nice Ash Nice Ash
  5. 5. Vision <ul><li>Product Line </li></ul><ul><ul><li>Denim Line Distributed </li></ul></ul><ul><ul><ul><li>Neiman Marcus, Nordstrom's, etc </li></ul></ul></ul><ul><ul><ul><li>Online </li></ul></ul></ul><ul><ul><li>Denim Launch </li></ul></ul><ul><ul><ul><li>Retail Locations </li></ul></ul></ul><ul><ul><li>Full Product Line Launch </li></ul></ul><ul><ul><ul><li>Retail Locations </li></ul></ul></ul><ul><ul><ul><li>Distributers </li></ul></ul></ul><ul><ul><ul><li>Online </li></ul></ul></ul><ul><ul><ul><li>Catalog </li></ul></ul></ul>
  6. 6. Demographics <ul><li>Women </li></ul><ul><ul><li>Ages 18-34 </li></ul></ul><ul><ul><li>Long Longs </li></ul></ul><ul><ul><ul><li>Inseams of 34” and above </li></ul></ul></ul><ul><ul><li>Higher Income </li></ul></ul><ul><ul><ul><li>Like Designer Clothing </li></ul></ul></ul><ul><ul><li>Read Fashion Forward Magazines </li></ul></ul><ul><ul><ul><li>Vogue and Elle </li></ul></ul></ul><ul><ul><li>Trend Setters </li></ul></ul><ul><ul><li>They Love to Try Clothes On </li></ul></ul><ul><ul><ul><li>Not an easy task </li></ul></ul></ul>
  7. 7. Demographics <ul><li>Sizes 10 -28 </li></ul><ul><li>Differentiations </li></ul><ul><ul><ul><li>Length of Legs and Inseam </li></ul></ul></ul><ul><ul><ul><li>34” – 38” inseam </li></ul></ul></ul><ul><ul><ul><li>Shorter or average torso </li></ul></ul></ul><ul><ul><ul><li>Clothing will FIT!!! </li></ul></ul></ul><ul><li>Avid Shoppers </li></ul><ul><ul><ul><li>Willing to pay higher for quality </li></ul></ul></ul>
  8. 8. Values <ul><li>Customer Service </li></ul><ul><ul><ul><li>In order to enhance the shopping experience. </li></ul></ul></ul><ul><li>Respect & Courtesy </li></ul><ul><ul><ul><li>Internally and Externally </li></ul></ul></ul><ul><ul><ul><li>Management to Customers </li></ul></ul></ul><ul><li>Team Environment </li></ul><ul><ul><ul><li>Little Turnover </li></ul></ul></ul><ul><ul><ul><li>Growth Potential </li></ul></ul></ul><ul><li>The Sky is not the Limit! </li></ul>Nice Ash
  9. 9. Values <ul><li>Strong Market </li></ul><ul><ul><li>Exemplary Customer Service </li></ul></ul><ul><ul><ul><li>Exciting Environment to Shop </li></ul></ul></ul><ul><ul><ul><li>Clothes That FIT!!! </li></ul></ul></ul><ul><ul><ul><li>Enhance their Figure </li></ul></ul></ul><ul><ul><ul><li>See the Clothing in the mirror </li></ul></ul></ul><ul><ul><ul><li>High Quality Products </li></ul></ul></ul>
  10. 10. Balanced Scorecard
  11. 11. Financial Perspective <ul><li>Objectives </li></ul><ul><ul><li>Increase Profit, Revenue and Sales </li></ul></ul><ul><ul><ul><li>Difficult Measurement during 1 st year </li></ul></ul></ul><ul><ul><ul><li>No baseline </li></ul></ul></ul><ul><ul><li>Revenue will be to establish a baseline </li></ul></ul><ul><ul><ul><li>We don’t want to be in the red </li></ul></ul></ul><ul><ul><ul><li>Enough earnings in 1 st year </li></ul></ul></ul>
  12. 12. Customer Perspective <ul><li>Objectives </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><ul><li>Individual’s Image </li></ul></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><ul><li>More sales and feedback </li></ul></ul></ul><ul><ul><li>Unique Atmosphere </li></ul></ul><ul><ul><ul><li>Stores and Styles </li></ul></ul></ul>
  13. 13. Learning & Growth Perspective <ul><li>Objectives </li></ul><ul><ul><li>Decrease Employee Turnover </li></ul></ul><ul><ul><ul><li>Non Compete Clause </li></ul></ul></ul><ul><ul><ul><li>Competitive Pay Structure </li></ul></ul></ul><ul><ul><li>Increase Employee Satisfaction </li></ul></ul><ul><ul><ul><li>Team Environment </li></ul></ul></ul><ul><ul><li>Establish Company Culture </li></ul></ul><ul><ul><ul><li>Training </li></ul></ul></ul><ul><ul><ul><li>Achievements </li></ul></ul></ul>
  14. 14. Business Process Perspective <ul><li>Objectives </li></ul><ul><ul><li>Establish Retail Locations </li></ul></ul><ul><ul><ul><li>Expansion in distribution </li></ul></ul></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><ul><li>Fashion forward designs </li></ul></ul></ul><ul><ul><li>High Quality </li></ul></ul><ul><ul><ul><li>Both in material and intellectual </li></ul></ul></ul><ul><ul><ul><li>High Quality Designs </li></ul></ul></ul><ul><ul><ul><li>High Quality Product and Sales </li></ul></ul></ul>
  15. 15. Questions? Thank you Nice Ash
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