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Guide to a good investor pitch

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A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.

A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.

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  • 1. Guide to a good venture pitch. Conquest 2007, BITS-Pilani Center for Entrepreneurial Leadership, BITS-Pilani
  • 2. First Page
    • This presentation intends to be a guideline for Conquest finalists.
    • The order followed by the slides is logical. Your presentation should have a similar structure.
    • Do not have too many slides. Ideally fifteen is good.
    • Format it well. Make it look beautiful and weed out all spelling mistakes.
    • Focus on your strengths, USP.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 3. Introduction (1 slide)
    • The most important slide.
    • What does your company do?(in one line)
    • Current status:
      • Stage of the venture. Incorporated?
      • Any big clients or piloting partners? Testimonials?
      • Funded?
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 4. Stars
    • List the most important points about your company.
      • Strong management team.
      • Patents and unique technology or model.
      • USP
      • Attractiveness of the venture for investment.
      • Market trends, market growth rates.
      • Size of the target market.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 5. Problem or the pain (1 slide)
    • Describe the problem your venture aims to solve or the pain of the society it relieves.
    • How big is the problem? Mention data, statistics.
    • Why hasn’t it been solved before?
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 6. Solution (1-2 slides)
    • How does your venture solve the problem?
    • Why/how is it more effective than the current solutions, if any?
    • USP!
    • Describe your product or service in required amount of detail.
      • The magic/technology behind it. Patented?
      • Important selling features.
      • Use simple diagrams, flow charts. Give screenshots/pictures.
      • Value addition to complimentary products or services available currently.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 7. Testimonials (1 slide)
    • Every investor needs proof about solution efficacy.
    • Why did your customer love you?
    • Response of existing clients. Use logos.
    • Or response to prototype by prospective clients/customers.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 8. Market analysis (1-2 slides)
    • Which market need are you meeting?
    • Describe the market.
      • How big is it?
      • Growth rate?
      • Maturity.
    • Product positioning.
    • Market Capture projections.
    • Marketing strategies. How will you reach the market?
    • Tip: always brilliant to describe a typical customer/client.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 9. Business model (1-2 slides)
    • What is the business model? Use flowcharts and diagrams.
      • How will you make money?
      • Revenue strategy and model.
      • Economies of scale.
      • Describe distributor or franchise commission/rates, if applicable.
    • Operations model. Use flowcharts and diagrams
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 10. Competition analysis (1 slide)
    • Who else is tackling the same problem? (direct competitors)
    • Why are you better?
    • Compare features on a table/matrix.
    Center for Entrepreneurial Leadership, BITS-Pilani Feature A Feature B Feature C Product A Yes Yes Yes Product B No Yes No Product C Yes Yes No
  • 11. Management Team (1 slide)
    • Who will run the show?
    • Relevance of experience/skills to role allotted.
    • Track record.
    • Who is missing? Solution.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 12. Co-stars (1 slide)
    • Technology development team.
    • Partners.
    • Board of advisors.
    • Board of directors.
    • Legal advisors.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 13. Rollout plan (1 slide)
    • Current status.
    • Rollout model.
      • Strategy behind it.
    • Timeline of the rollout.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 14. Risks (1 slide)
    • What reasons could lead to failure?
    • Regulatory risks.
      • (Medical and financial ventures, beware.)
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 15. Exit strategy (1 slide)
    • Acquisition? IPO?
    • Diversification?
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 16. Financial summary (1-2 slides)
    • Mention key assumptions.
    • Give key figures of revenue growth, profits, ROI.
    • Projections for next few years.
    • Mention breakeven period.
    • Tip: Do not show excel sheets, since you’ll never read them neither will the investor. Only gives a crammed look.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 17. Funding summary (1 slide)
    • Requirements and details.
    • Highlight ROI .
    • Breakup of spending.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 18. Conclusion
    • The points you want your investors to remember.
    • Re-highlight the attractiveness/strengths.
    • Funding requirements and ROI.
    Center for Entrepreneurial Leadership, BITS-Pilani
  • 19. Thank You! Center for Entrepreneurial Leadership, BITS-Pilani
  • 20. Final comments
    • While bullets are effective. Nothing can beat diagrams and pictures. Use them generously.
    • Do not cram your slides. Speak more than your slide.
    • Use big text.
    • Practice and time your presentation.
    Center for Entrepreneurial Leadership, BITS-Pilani

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