Meet the (Social) Media. Using social media to build relationships for your nonprofit organization. (Aaron Rester)

Background. Manager of Electronic Communications, University of Chicago Law School Songwriter, guitarist, and de facto social media marketer for Chicago band The Lost Cartographers.

Manager of Electronic Communications, University of Chicago Law School

Songwriter, guitarist, and de facto social media marketer for Chicago band The Lost Cartographers.

Step 1: Identify Your Goals and Audience. Get people to attend your events? Maintain contact with existing donors? Find new donors? Attract volunteers? Attract attention from traditional media?

Get people to attend your events?

Maintain contact with existing donors?

Find new donors?

Attract volunteers?

Attract attention from traditional media?

Step 2: Identify Your Message. What do you want your intended audience to take away from their interactions with you?

What do you want your intended audience to take away from their interactions with you?

Step 3: Identify Your Tools. Different strengths Different weaknesses Reach different demographics Don’t try to do everything at once!

Different strengths

Different weaknesses

Reach different demographics

Don’t try to do everything at once!

Blogs. Easy to set up Reverse chronological order Comments RSS (Real Simple Syndication)

Easy to set up

Reverse chronological order

Comments

RSS (Real Simple Syndication)

RSS & Feeds.

RSS & Feeds.

RSS & Feeds: Podcasts

YouTube.

Flickr.

Social Networks. Organized around “friends” rather than content.

Organized around “friends” rather than content.

MySpace.

Facebook.

Ning.

Twitter.

Step 4: Tend. Social media require care and feeding. Decide who will be responsible for what. Figure out what your metrics for success will be.

Social media require care and feeding.

Decide who will be responsible for what.

Figure out what your metrics for success will be.

Final Points. Don’t be afraid to try things out, and don’t be afraid to fail. Social media is not about marketing: it’s about conversation and building relationships. Have fun.

Don’t be afraid to try things out, and don’t be afraid to fail.

Social media is not about marketing: it’s about conversation and building relationships.

Have fun.

Contact [email_address] http://twitter.com/aaronrester

[email_address]

http://twitter.com/aaronrester