Of Hot Rodders and Hackers

Of Hot Rodders and HackersReilly Brennan, Revs Program at Stanford 1

Wozniak and Jobs, 1976Innovation Happens, Right? 2

Mark Zuckerberg, 2012Innovation Happens, Right? 3

6502 chip, BASIC L.A.M.P. Stack, Web4

Automobiles Are The First TrueOpen-Source Platform 5

“Papa at 80km,” 1913 (Lartigue)6

Lindolﬁ animation7

Lindolﬁ recreation8

“Papa at 80/km,” 1913 (verso)9

Rene Croquet, Th Schneider10

Lartigue photo v BNF image11

First Camera at Age 810 Years Experience!Different machines, settings“Cheap” ExperimentationEarly Platform x Early Platform 12

FMC, 1909, NY - Seattle RaceEarly Auto Innovation:Not for (necessarily) for the people 13

FMC, 1909, NY - Seattle RaceEarly Auto Innovation:Not for (necessarily) for the people 14

Ford Highland Park facilityFirst Real PlatformModel T: Standard, interchangable parts;1 engine / 1 chassis / 9 bodies; cheap 15

Model T Production, 1909-19272,000,0001,000,000 0 1909 1911 1913 1915 1917 1919 1921 1923 1925 1927 16

Letter carrier with ski-modiﬁed Model T, 1926First Real Platform: Modular 17

Model T as saw millFirst Real Platform: Modular 18

Minister with mobile church, 1922First Real Platform: Modular 19

The FordOwner, Vol 4 Oct 1915Early platformnorms:sharing, learning“Motorists andmanufacturerspractically the samegroup of people” -Franz 20

Ford Model A sport coupe, 19281920 - 1930: Platform Heating Up 21

1919: GMAC (time)1923: Peak Model T production1927: Ford Model A released1927: Inﬂection point replacement > new1929: Crash1932: Ford ﬂathead V8 22

Removable Rumble Seat US Patent 2,002,5141920s: Platform Supports New Ideas 23

No-Drip Ice Cream Cone, 193624

Resilient Buffer US Patent 1,436,9961920s: Platform Supports New Ideas 25

Lifting Jack US Patent 1,927,3261920s: Platform Supports New Ideas 26

Henry Ford w/ V8, 1932Inﬂection Point: Ford Flathead V8 27

Henry Ford w/ V8, 1932Democratization of PowerSimple, innovativePost-Depression Racing BoomUbiquitous, DominantDrives Competition*Apple II moment* 28

Dick Kraft’s ‘Bug,’ 1950Open-Source Platform 29

’49 Plymouth ‘High & Mighty’Open-Source Platform 30

1955 Chevy Small-Block V8Complete Open-Source Nirvana 31

1955 Chevy Small-Block V8Mechanical simplicity <> Knowledge maturityImproved road network (1956 IHS)Stable platformLongevity*Internet moment* 32

“How to Rebuild Your SBC”Complete Open-Source Nirvana 33

April 29, 1957 LIFEComplete Open-Source Nirvana 34

April 29, 1957 LIFEComplete Open-Source Nirvana 35

Smokey Yunick, Vic EdelbrockComplete Open-Source Nirvana 36

High School Hot Rod JamboreeComplete Open-Source Nirvana 37

Hot Rod Bandits, Nov 1955Complete Open-Source Nirvana 38

End 39

Further reading“Tinkering,” Kathleen Franz (U. Penn Press, 2005)“The Hot Rod Culture,” Gene Balsley, American Quarterly, Winter 1950“The Drag Racing Rage,” LIFE, April 29, 1957“Artistic Secrets of the Kodak,” Joseph August Lux, 1908“Three Stages of American Automobile Conscioussness,” James Flink,American Quarterly, Oct. 1972“How to Rebuild Your Chevy Small Block,” David Vizard, HP Trade, 1991 40

Notes and credits1. Photo via LIFE via Google Books http://goo.gl/nh1RG2. Photo via Bastia http://goo.gl/Ucmy93. Photo via JDLASICA http://goo.gl/pexsu5. Photo via LIFE via Google Books http://goo.gl/nh1RG6. Photo via Lartigue http://goo.gl/dFi3N7. Animation via lindolﬁ via LFP http://goo.gl/hkyR28. Photo via lindolﬁ via LFP http://goo.gl/hkyR29. Photo via Metropolitan Museum of Art http://goo.gl/BKOd410. Photo via BNF http://goo.gl/j4qN413. Photo via The Henry Ford http://goo.gl/eyVXX14. Photo via The Henry Ford http://goo.gl/hBu3o15. Photo via Ford http://goo.gl/JFYCq16. Data via MTFCA http://goo.gl/2QxIr17. Photo via Smithsonian http://goo.gl/FBoh018. Photo via Ford http://goo.gl/jG1Pv19. Photo via The Henry Ford http://goo.gl/RGmUU20. Photo via FordOwner via Google Books http://goo.gl/rTaup21. Photo via Ford http://goo.gl/wVxcx23. Photo via Google Patent http://goo.gl/rk3OV24. Photo via NAMH, PBS http://goo.gl/vr7JF25. Photo via Google Patent http://goo.gl/42y0l; GAL story in SI http://goo.gl/YxS8P26. Photo via Google Patent http://goo.gl/eK7lw27. Photo via Ford http://goo.gl/cCpgT29. Photo via HOTROD http://goo.gl/hw9cU30. Photo via HOTROD http://goo.gl/LRE2r31. Photo via GM Media http://goo.gl/5bQFc33. Photo via arepb http://goo.gl/2sxI934. Photo via LIFE via Google Books http://goo.gl/nh1RG35. Photo via LIFE via Google Books http://goo.gl/nh1RG36. Photo via GM http://goo.gl/hf80G; Photo via Kustomrama http://goo.gl/cXqV737. Photo via USC library http://goo.gl/0mmsV38. Photos via USC library http://goo.gl/L1Uu2Thank you to Walter P. Brennan for assistance in assembling the above. 41

AboutRevs Program at Stanfordhttp://revs.stanford.edu@stanfordrevsMorehttp://www.reillybrennan.com@reillybrennan 42

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Of Hot Rodders and Hackers

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