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Social media: So what's all the fuss about?

Social media: So what's all the fuss about?



A copy of the slides used in a presentation to businesses, individuals and other organisations looking to learn more about Social Media. ...

A copy of the slides used in a presentation to businesses, individuals and other organisations looking to learn more about Social Media.

Delivered to attendees at the Truro College Technology Fair held on the 10th & 11th September 2010.



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  • http://www.flickr.com/photos/davidberkowitz/3471893214/sizes/o/in/photostream/

Social media: So what's all the fuss about? Social media: So what's all the fuss about? Presentation Transcript

  • Social Media...
    So what’s all the fuss about?
    Presented at the Truro & Penwith College Technology Fair – 10th & 11th September 2010
  • Before we get started… Who Am I?
    Aren Grimshaw
    Social Media Consultant
    • I help businesses, organisations & individuals use Social Media sites more effectively.
    • I’ve worked in sales, marketing and media roles for over 10 years.
    • I’m co-founder of Cornwall Social Media Cafe
    • I was the lead organiser behind two Cornwall Twestivals& UK Regional Coordinator of Twestival UK 2010.
  • What will I be talking about?
    Social Media... What’s that all about?
    What’s so wrong with the ‘real world’?
    A whole new world of possibilities
    The good, the bad & the ugly
    How can I benefit from all this?
    How can I help?
  • What do I stand to gain from this talk?
    Make yourself more employable
    Discover new opportunities to connect with family & friends
    Generate new business for your company
    Get more from your interests and hobbies
    Find new routes to express yourself
  • Social Media...
    What’s that all about?
  • Image Credit: http://www.flickr.com/photos/davidberkowitz/3471893214/sizes/o/in/photostream/
  • “Media for social interaction, using highly accessible and scalable publishing techniques.”
    Wikipedia Definition - Source: http://en.wikipedia.org/wiki/Social_media
  • or
    “...it’s how people read,
    discover and share
  • The Key Aspects & Terminology
    Web 1.0, 2.0 & 4.0
    Real Time
    User Generated Content (UGC)
    Consumer Generated Media (CGM)
  • What’s so wrong with the ‘real world'
  • Image Credit: http://www.flickr.com/photos/24258698@N04/2302563062/sizes/l/in/photostream/
  • What’s so wrong with the real world?
    Improved Technology
    Changes in Society
    Computing Power
    Processor Power
    Internet Speeds
    Digital Cameras
    iPhones / iPads
    Generation Y / Net Gens
    Out of Town Shopping
    Longer Working Hours
    Migration & Immigration
    Erosion of Community Centres
    The Age of Spin
  • A Whole New World of Possibilities
  • Social Media Platforms
    File Sharing Sites
    Social Networks
    Social Bookmarks
    Live Streaming
    Wiki Sites
    Review Systems
  • Take a look at the Conversation Prism...
  • What is Facebook?
    Launched 2004
    500m Active Users
    50% of users are between 25-49
  • Latest Statistics
    50% log on in any given day
    150m+ access via mobile devices (and are twice as active)
    35m+ users update their status each day
    60m+ status updates posted each day
    30bn+ pieces of content shared per month
    Source: http://www.facebook.com/press/info.php?statistics
  • An Average user…
    130+ Friends
    55 minutes on the site per day
    Is connected to 80 pages, groups &events
    Adds 25 comments to content each month
    Creates 90 pieces of content each month
    Source: http://www.facebook.com/press/info.php?statistics
  • Some Statistics
    77% active internet users read blogs
    133m+ blogs
    55% more traffic
  • What is Twitter?
    • Blogging Platform
    • Social Network
    • Search Engine
    • Focus Group
    • News Wire
  • Some Statistics
    105m registered users
    300k new users sign up per day
    180m unique visitors per month
    600m+ search queries on Twitter per day
  • An Average user…
    Is 31
    Has 126 Followers
    75% of traffic comes from third-party apps
    37% of active users use their phone to update
  • Location
    Web Address
  • What is LinkedIn?
    ‘Professional Network’
    65m+ members
    150 industries
    200 countries / territories
  • Some Statistics
    1 new user per second
    £68,000 Average earnings
    46% decision makers
  • The Good, The Bad & The Ugly
  • The Good, The Bad & The Ugly
    New opportunities
    To connect
    To express
    To understand
    To explore
    Identity Theft / Cyber Crime
  • How can I benefit from all this?
    Some Practical Projects...
  • Make yourself more employable...
    Upload your CV to LinkedIn
    Demonstrate your expertise online
    Keep a blog (Wordpress / Posterous)
    Use file sharing sites
    Research potential employers
    Ensure the search engines give you a clean bill of health
  • Connect with friends and family
    What members of your family would you like to get closer with?
    What friends have you lost touch with but would rather not have?
    Search for them on social networks
    Use Social Networks such as Facebook to share your stories (use privacy settings)
    Look for mutual interests
  • Generate new business
    Keep the ‘VCP rule’ in mind
    Provide better customer service
    Be human
    Attend a Business Link Social Media workshop to learn how to develop a strategy
  • Get more from hobbies and interests
    Join Facebook Groups
    Search Twitter for people with similar interests
    Subscribe to blogs
    Visit forums
    Use the Google Search Options
  • Express your opinions
    Add comments to stories and blogs
    Start your own blog
    Open a Twitter account
  • How can I help?
    Explaining How…
    I offer training & tuitionin the theory and practical application of Social Media tools and platforms, as well as coaching and support to individuals or teams.
    Explaining What…
    Traditionally referred to as strategy or consultancy, It comes down to me putting my knowledge to work on your behalf, explaining what you need to do to meet a set of objectives.
    Explaining Why…
    This may involve a basic appraisal of your activity to date or ongoing monitoring of your activity for results.
    Doing it…
    I can help setup, create and maintain Social Media accounts ready for take over at a later stage, ensuring you get the right technology working for you. This may include setting privacy settings or helping upload a CV to LinkedIn.
  • Getting in touch
    Search for “arengrimshaw” on Google
    Tel: 01872 273103
    Mob: 07598 242212
    Email: info@arengrimshaw.co.uk
    Web: www.arengrimshaw.co.uk