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Business Link SW: An Introduction to Social Media for Business

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A copy of the slides used in Aren Grimshaw's presentations on behalf of Business Link South West in the first quarter of 2011. …

A copy of the slides used in Aren Grimshaw's presentations on behalf of Business Link South West in the first quarter of 2011.

The presentation slides are designed to accompany a live presentation given to small groups of businesses in the south west.

To enquire about a presentation in your area please contact Aren on info@arengrimshaw.co.uk or go to www.arengrimshaw.co.uk for more information.

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  • 1. http://www.campaignlive.co.uk/news/964382/Viral-View-Social-Technographics-keeping-online-audience/2. http://econsultancy.com/reports/social-media-and-online-pr-report
  • Transcript

    • 1. Business Link in Cornwall and the Isles of Scilly, Devon and Somerset
    • 2. Before we get started… Who Am I?
      Aren Grimshaw
      Social Media Consultant
      • I help businesses, organisations & individuals use Social Media sites more effectively.
      • 3. I’ve worked in sales, marketing and media roles for over 10 years.
      • 4. I’m co-founder of Cornwall Social Media Cafe
      • 5. I was the lead organiser behind two Cornwall Twestivals& UK Regional Coordinator of Twestival UK 2010.
    • 60% of European Consumers now engage with Social Media on a regular basis
      64% of UK Companies say they have experimented with Social Media
      However…
    • 6. This leaves some important questions unanswered…
      • What is Social Media?
      • 7. Is it just another fad?
      • 8. Is anyone making any money?
      • 9. Where do I start?
    • What is Social Media?
    • 10. “Media for social interaction, using highly accessible and scalable publishing techniques.”
      Wikipedia Definition - Source: http://en.wikipedia.org/wiki/Social_media
    • 11. or
      “...it’s how people read,
      discover and share
      information.”
    • 12. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales
    • 13. The Key Aspects & Terminology
      Web 1.0, 2.0 & 4.0
      Real Time
      Viral
      Authenticity / Transparency
      User Generated Content (UGC)
      Consumer Generated Media (CGM)
    • 14. Putting it in context – Why now?
      Technology
      Society
      Computing Power
      Processor Power
      Internet Speeds
      Digital Cameras
      iPods
      Smartphones
      iPhones / iPads
      Generation Y / Millennials
      Out of Town Shopping
      E-commerce
      Longer Working Hours
      Migration & Immigration
      Erosion of Community Centres
      The Age of Spin
    • 15. The Technology
    • 16.
    • 17. Social Media Platforms
      File Sharing Sites
      Blogs
      Social Networks
      Social Bookmarks
      Live Streaming
      Forums
      Wiki Sites
      Aggregators
      Review Systems
    • 18. Facebook
      Launched 2004
      500m Active Users
      50% of registered users are between 25-49
      32% of visitors to the site 35 years or older
    • 19. Facebook
      50% log on in any given day
      200m+ access via mobile devices (and are twice as active)
      250m+ people engage with Facebook on external websites
      900m+ objects that people interact with(pages, groups, events & community pages)
      Source: http://www.facebook.com/press/info.php?statistics
      Source: http://www.facebook.com/press/info.php?statistics
    • 20. An Average user…
      38 years old
      130 Friends
      Spends 55 minutes on the site per day
      Is connected to 80 pages, groups &events
      Creates 90 pieces of content each month
      Adds 25 comments to content each month
      Source: http://www.facebook.com/press/info.php?statistics
    • 21.
    • 22. Blogs & Blogging
      133m+ blogs
      77% internet users read blogs
      Two thirds of bloggers are male
      60% are 18 – 44 years old
      75% have a college education or above
      50%+ are married
      50%+ have kids
    • 23. Blogs & Blogging
      56% say their blog has helped their company establish a position as ‘thought-leader’
      58% of bloggers say they’re better known in their industry as a result
      94% of bloggers reported measurable SEO benefits within 12 months
    • 24.
    • 25. What is Twitter?
      • Blogging Platform (Micro-blogging)
      • 26. Social Network
      • 27. Search Engine
      • 28. Focus Group
      • 29. News Wire
    • Twitter
      Launched 2006
      175m registered users (reported)
      15m new users per month (reported)
      100m accounts opened in 2010
      180m unique visitors per month
      25bn tweets sent during 2010
    • 30. Some Statistics
      600m+ search queries on Twitter per day
      37% access via a mobile device
      75% of traffic via third-party applications
    • 31. An Average user…
      Is 39 years old
      Has 126 Followers
      Only 11% aged between 12 to 17
      35%+ (US) are over 35 years of age
    • 32.
    • 33. What is LinkedIn?
      ‘Professional Network’
      Founded in 2003
      85m+ members
      150 industries
      200 countries – all 7 continents
      Gains 1 new user per second
    • 34. Some Statistics
      11m users in Europe
      4m UK users
      Average user age of 44
      70% of visitors over 35 years old
      75% of visitors college educated or above
    • 35.
    • 36. Developing a Strategy
    • 37. Developing Your Strategy (CARAT)
      Community Targets
      Aims & Objectives
      Resources Available
      Approach or Strategy
      Technology to be Used
    • 38. Identifying your Community
      C
      I
      P
    • 39. Defining Objectives
      SEO: link building, content factors
      Marketing: Promote business, brand awareness
      PR: Manage reputation, get news out
      Sales: New contact routes, increase purchasing
      Engagement: Increase loyalty, foster word of mouth
      Research: Identify trends / niches, consultation
      Management: Collaboration, knowledge sharing
    • 40. Allocating Resources
      Time
      Money
      People
      Skills
      Business As Usual Activity (BAU)
    • 41. The Approach
    • 42. The VCP Rule
      Visibility
      Credibility
      Profitability
    • 43. The VCP Rule
      Visibility
      Reach but no Results
      (Technology Centred Approach)
    • 44. The VCP Rule
      Credibility
      No chance to connect – no results
      (Content Focused Approach)
    • 45. Is anyone making any money?
    • 46. UKNetWeb Limited
      Small to Medium Enterprise
      Based in St.Agnes, Cornwall
      5 Full Time Staff
      Primary services:
      Web Development (Ecommerce)
      Internet Consultancy
      Social Media Integration
    • 47. Social Media Activities
      Blogging & Micro-Blogging
      Social Networking
      Professional Networking
      File-Sharing
      Webinars & Other Events
    • 48.
    • 49.
    • 50.
    • 51.
    • 52.
    • 53. Results – Web Traffic
    • 54. Results – Bottom Line
      In a 6 month period:
      500% increase in new business enquiries through social networks
      2/3 of all enquiries through social networks
      100% increase in average order values
      Opened up UK & international markets
    • 55. Results: More Examples
      Dell
      $7m Twitter Sales
      Twestival (2010)
      SW / Wales Region approx. £20,000 to date
      UK £62,000 to date
      Surfers Against Sewage
      New members, increased activity
    • 56. What could you gain?
      Increased brand awareness & credibility
      Increased web traffic & website engagement
      Higher average order values
      More repeat business, increased loyalty
      Reach into new markets / existing markets
      Insight into customer opinions & opportunities
      More sales & increased profitability
    • 57. Getting Started: Your First 3 Steps
    • 58. Your first 3 steps...
      Start monitoring
      Improve your current marketing
      Build your online network
    • 59. 1. Start Monitoring
      “Just because you
      leave the room, it doesn’t mean that those left behind aren’t talking about you.”
    • 60. 1. Start Monitoring
      Set up your alerts:
      Google Alertshttp://www.google.com/alerts
      Social Mentionhttp://www.socialmention.com
    • 61.
    • 62.
    • 63. 2. Improve your current marketing
      Try ‘Passive Marketing’
      “Don’t tell them you’re funny, tell them a joke”
      “Get more bang for your buck”
    • 64. “Get more bang for your buck”
      You’re delivering a presentation to a group of customers. Why not...
      Upload the presentation online?
      Broadcast the event live over the internet?
      Live-blog the event?
      Add all the guests as new contacts on online networks?
      Upload photos of the event?
    • 65. 3. Build your online network
      Professional Networkinghttp://www.linkedin.com
      Social Networkinghttp://www.facebook.com
    • 66. 3. Build your online network
      Connect with your existing contacts first
      Add new connections to your network as you meet them
      Don’t push your sales message at your contacts
      Don’t rush to speak, listen first
      Encourage debate among your network
    • 67. Getting more support...
    • 68. How can I help?
      Explaining How…
      I offer a series of training modules in the theory and practical application of Social Media tools and platforms, as well as mentoring and support to individuals or teams.
      Explaining What…
      Traditionally referred to as strategy or consultancy, It comes down to me putting my knowledge to work on your behalf, explaining what you need to do to meet your objectives.
      Explaining Why…
      This may involve a basic appraisal of your activity to date or ongoing monitoring of your activity for results.
      Doing it…
      I can help setup, create and maintain Social Media accounts ready for take over at a later stage, ensuring you get the right technology working for you.
    • 69. Getting in touch
      Search for “arengrimshaw” on Google
      Or
      Tel: 01872 273103
      Mob: 07598 242212
      Email: info@arengrimshaw.co.uk
      Web: www.arengrimshaw.co.uk