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Mobile Web (R)Evolution - Sept 2011
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  • 1. mobile web (r)evolutionthomas arend, mozillaseptember 15, 2011
  • 2. ➀ about mozilla ➁ mobile web today ➂ beyond browsing ➃ html5 & friends mobile ➄ web apps web(r)evolutio ➅ 24 mobile visions n ➆ outlook
  • 3. ➀ about mozilla 450+ MILLION USERS 80+ LANGUAGES 500 EMPLOYEES in 15 COUNTRIES 3 BILLION ADD-ONS DOWNLOADED 140,000 COMMUNITY ADD-ONS BUILT BY 1,000s of CONTRIBUTORS
  • 4. ➀ about mozilla As driver of choice and innovation on 2005 the Web, Mozilla continues to revolutionize the market, give users more control and empower
  • 5. ➀ about mozilla ➁ mobile web today ➂ beyond browsing ➃ html5 & friends mobile ➄ web apps web(r)evolutio ➅ 24 mobile visions n ➆ outlook
  • 6. ➁ mobile web today – mobile vs desktop web access More people access web on mobile than desktopFuture: In emerging markets the majority of Internet users are mobile- only.Emerging markets account for 80% of people coming online in next 4
  • 7. ➁ mobile web today – smartphone platform distribution Q1 2011 Source: Gartner Report
  • 8. ➁ mobile web today – tablet sales – 400% growth by 2012 Q1 2011 Source: Strategy Analytics
  • 9. ➁ mobile web today – user-centered view • People use a constellation of devices in their normal lives; some are solely personal, some are shared • Single-purpose apps are moving out of the browser or shedding browser UI; the browser must remain a great multi-purpose tool • Of the browser’s two jobs - rendering the web and sense-making layer - the latter getting more and more emphasis • Context has always been important, but now varies much more and is increasingly device-understandable
  • 10. ➁ mobile web today – device spectrum
  • 11. ➁ mobile web today – new options
  • 12. ➁ mobile web today – mental model
  • 13. ➁ mobile web today – native apps user behavior
  • 14. ➁ mobile web today – native apps discovery
  • 15. ➀ about mozilla ➁ mobile web today ➂ beyond browsing ➃ html5 & friends mobile ➄ web apps web(r)evolutio ➅ 24 mobile visions n ➆ outlook
  • 16. ➂ beyond browsing • users produce more web content everywhere • using devices together, not just in sequence • presence (availability) and interruptability – more than sharing - having your people with you online – how do you get solitude gracefully? • better contextual awareness • Frecency+
  • 17. ➂ beyond browsing • Users access the web (consume and create) in… • Browser • OS • widgets • live wallpaper • native apps • embedded systems • etc.
  • 18. ➂ beyond browsing – seamless web experience Home read reviews Shared Mobile continue trailer Office watch trailer IPTVdiscover movie watch movie
  • 19. ➂ beyond browsing – solving the password issue Create and control online identities Users have complete control over which identity to use on websites and what data to share. Users have a safer and more private option for interacting with websites Websites can cut down on the number of sign-in tags on their siteRead more at http://identity.mozilla.com/
  • 20. ➂ beyond browsing – seamless web experience 1  @ Today Tomorrow BrowserID Apps & Sync Web = Platform User = anonymous User needs to be Give users the Center services Deliver via a web device, account or recognized as an ability to create and solutions based platform user agent individual, where he their own on the user is in control over identities identityOur technology is built who he is (v. the platformaround optimizing the or device) Our technology puts experience the user at the center of their
  • 21. ➀ about mozilla ➁ mobile web today ➂ beyond browsing ➃ html5 & friends mobile ➄ web apps web(r)evolutio ➅ 24 mobile visions n ➆ outlook
  • 22. ➃ html5 & friends More: https://wiki.mozilla.org/Home/Roadmap
  • 23. ➃ Access & friends –and Local Sensors device Fully Engaging App html5 to Key APIs local sensors | Provide apis Experiences 1 2 3 4 5 6 7 8 9 + 0 * Telephony Gestures Audio Location Settings Contacts NFC Camera Bluetooth SMS Match and exceed the capabilities of native apps.
  • 24. ➃ html5 & friends - demos • Local Sensors and Device APIs • Interactivity • 2D and 3D • Media rendering without plugins • Local Storage • Multi-process • Notification • Geo-Location https://developer.mozilla.org/demos/tag/tech:mobile/
  • 25. ➀ about mozilla ➁ mobile web today ➂ beyond browsing ➃ html5 & friends mobile ➄ web apps web(r)evolutio ➅ 24 mobile visions n ➆ outlook
  • 26. ➄ web apps – killing native apps?
  • 27. ➄ web apps – better than native apps?! Web Apps are applications that run on any device, and can be distributed through any store or directly by the developer.
  • 28. ➄ web apps – not better than native apps! John wants to add a new feature to his smartphone native app web app • installed from app market • no install = no control? = user control • “get something for • no download = no value? money” • no icon on home screen • beautiful desktop icon • multi-purpose = ambiguous • single purpose • Slow user response: launch • instant user response: browser, find and launch web tap and launch page • can access all device • can’t access all device features features (e.g. mic, cam, NFC) • pixel-perfect, device • generic specific
  • 29. ➄ web apps – are better than native apps! Paul wants to play Scrabble™ on any of his devices and invite Mary to native app web app • leave context • • download and install • app • play game • play game • invite to join game in real- • share link to app via time email • • Install on each other device (on supported platforms only)
  • 30. ➄ web apps – open web apps marketplace• Open and transparent for users and developers• Run everywhere the web runs apps belong to you• Strong support for web developers• No-strings-attached Identity• Deeply integrate Identity and Social• Content is linkable, sharable, composable, discoverable, beautifulsee https://apps.mozillalabs.com/
  • 31. ➄ web apps – app discovery beyond marketplace• Vertical App stores have proven to be an effective way to discover and transact.• Bring discovery back to the Web -While you browse -In context -Through sharing -To fulfill a current / specific need “Web Activities” (with Google) -And in App Stores
  • 32. ➀ about mozilla ➁ mobile web today ➂ beyond browsing ➃ html5 & friends mobile ➄ web apps web(r)evolutio ➅ 24 mobile visions n ➆ outlook
  • 33. ➅ 24 mobile visions 1. Rapid Growth 2. Always On 3. Seamless 4. Cross-Platform 5. Sharing 6. Future of the Browser 7. “Me in the cloud” 8. Accessibility drives Mainstream 9. Transformers 10. Smaller than small 11. Security and Privacy 12. Social goes Mobile
  • 34. ➅ 24 mobile visions (cont’d) 13. Mobile Wallet 14. Personal vs. Shared Devices 15. Smart Devices vs. Dumb Terminals 16. International 17. More Power – Really? 18. Mobile View 19. Remote Control 20. Location, Context, Sensor 21. Add-ons, Web Apps, Native Apps 22. Need for Speed 23. Fun 24. Communication, too
  • 35. ➀ about mozilla ➁ mobile web today ➂ beyond browsing ➃ html5 & friends mobile ➄ web apps web(r)evolutio ➅ 24 mobile visions n ➆ outlook
  • 36. ➆ outlook • seamless online, cross device and platform • web apps based on HTML5 & friends • native apps where appropriate • “get up and go” • privacy - do not track • security – BrowserID • “type less, browse more” • tablets • “mobile first” approach
  • 37. stay in touch • html5rocks.com • www.mozilla.com/mobile • wiki.mozilla.org/Roadmaps • apps.mozillalabs.com @thomasarend thomas@mozilla.com