Core+Paths: A Design Framework for Findability, Prioritization and Value

Slide 1: Core+Paths A Design Framework for Findability, Prioritization and Value Are Gjertin Urkegjerde Halland Mona Sverrbo Halland Senior Information Architects

Slide 2: Agenda  Why a new framework? – Seven Deadly Sins of IA  Introducing Core+Paths – Core – Inward Paths – Outward Paths

Slide 3: Seven Deadly Sins of IA

Slide 4: (1) Sin of Abstraction ”When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just don’t know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but don’t actually mean anything at all.” - Joel Spolsky

Slide 5: (2) Sin of Introvercy © Joshua Porter: Home alone? The role of content aggregators

Slide 6: (3) Sin of Isolation http://www.flickr.com/photos/brendio/147026911/

Slide 7: (4) Sin of Information Overload 100 Exabytes All info / year Unique info / year All human documents 12 Exabytes produced last 40.000 years 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 © Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC

Slide 8: (5) Sin of Navigation Overload

Slide 9: (5) Sin of Navigation Overload

Slide 10: (6) Sin of Futility Missed opportunity Toget går http://www.flickr.com/photos/stuckincustoms/169376299/i

Slide 11: (6) Sin of Futility Calls to Action Social Value Business Value

Slide 12: (7) Sin of Logophobia

Slide 13: ABOUTNESS FINDABILITY

Slide 14: We need to start with The Core

Slide 15: How to design for Core+Paths Prioritize and design the Core (satisfy user goals through prioritized content and functionality) Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available) Offer relevant Outward Paths from the Core (Calls to Action that meet user, business and social needs)

Slide 16: Core, Inward and Outward Paths Most optimal unit of consumption Core Balance business and user goals

Slide 17: Example: Municipality Core: Services , i.e. kindergarden Frontpage Online application Søk om barnehageplass Søknadsfristen for hovudopptaket er 1. mars, men ein kan søkja Internal search Offline application barnehageplass heile året . Du søkjer plass ved å bruka vår fullelektroniske søknadsportal . Her sender du oss søknaden frå dataskjermen : n Opplysningane går direkte inn i vårt barnehagesystem Google/SEO Contacts n Du får ei kvittering på at søknaden er motteken Søk om barnehageplass Incoming links Print Spørsmål & svar Newsletters Forward to friend - Kor gamalt må barnet vera før det kan byrja i barnehage ? Barnet må vere fylt 10 månader før det kan begynne i barnehagen . Det kan søkjast plass i inntil 3 barnehagar . + Kva er prioriterte grupper ? Brochures Map of kindergardens + Kor mykje kostar det ? + Finst det barnehagar som er opne på kvelden og om natta ? + Kor lang tid tar det før eg får svar på søknaden ? + Kan eg klage på utfallet av søknaden ? RSS feeds Links to kindergardens Barnehagar i Førde Kommunale barnehagar Førde familiebarnehage Kyrkjevegen barnehage Slåttebøen 33 Postboks 6 6800 FØRDE 6800 FØRDE 57 83 22 47 916 90 359

Slide 18: User goals Business Goals Core content/functionality Inward Paths Outward Paths Supporting information, navigation and Outward Paths Calls to action Trigger words Core elements

Slide 19: Prioritize most important element

Slide 20: Provide supporting info as needed

Slide 21: Simplicity and infodesign for tasks

Slide 22: The Core can also be distributed

Slide 23: Good web apps have good Cores

Slide 24: Core Variations Core Page Core Flow Multiple Cores Distributed Core Core Template Long Tail Core

Slide 25: Designing Inward Paths to the Core Internal search Frontpage RSS feeds Open APIs Affiliates Newsletters Google/SEO

Slide 26: Outward Paths: Calls to action Add to cart Buy used Add to wish list Others who bought… You might also.., Rate this item Tag this item

Slide 27: Themes and References Inward Paths Core Outward Paths Findability Value Prioritization Epicenter Design Search Engine Calls to Action Captology Optimization Ads Persuasion Simplicity Copy as interface Tunelling Adaptive Design Rhetorics Kairos Persuasion Search Marketing Links Getting Real Agile Development Flow Conversion Feeds Newsletters Affiliates Paths Information scent Offline Human Information Interaction Social Statistics ROI Sensemaking Hub-Spoke Site navigation Design Tagging marketing Microformats IA2.0 Facets Residue Attraction Tags Viral Recommendation Systems Taxonomies Site Search APIs Personal Semantic Web Marketing Social Media Best Bets Link-rich frontpages InfoClud Optimization

Slide 28: Alternative Uses of Core+Paths  Simple, Adaptive Tool for Thinking  Support for Intuition  Jump Start Concept  Zoom in Concept without Lock-in  Set Redesign Priorities  Client Communication  Fighting Frontpage Focus

Slide 29: Try it! Core Inward Paths Outward Paths

Slide 30: And Let’s Build a Beautiful Information Universe!

Slide 31: Questions? Comments? www.corepaths.com are@netliferesearch.com +47 908 70 026 www.iallenkelhet.no

Slide 32: Development Processes http://www.brandonschauer.com/blog/?p=25

Slide 33: Development Processes http://www.brandonschauer.com/blog/?p=25

Slide 34: The Doughnut Problem Process Flows Use Cases Affinity Diagrams Strategy Sitemaps Personas ? Controlled Vocabularies Scenarios User journeys Taxonomies Ontologies Usier stories Prototypes Wireframes