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Sustainable Action Canmore
 

Sustainable Action Canmore

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    Sustainable Action Canmore Sustainable Action Canmore Presentation Transcript

    • Sustainable Action Canmore
      • A community-wide social marketing program
      • Ultimate goal - encourage residents to behave in environmentally sustainable ways
      • Create social norms about sustainable behaviour, as neighbours participate
    • Social Marketing
      • Identify barriers and benefits to sustainable behaviour
      • Design a strategy that utilizes behaviour change tools – helps overcome barriers
      • Personal, face-to-face communication
      • Ask people to commit to one behaviour
      • Prompt for success
      • Follow up and ask for another
    • Sustainable Action Canmore
      • Canvassing team visit Canmore dwelling units (2x if necessary)
      • Ask resident to commit to one sustainable action
        • Reduce GHG, water use, waste
      • Follow up phone call – encourage another action
      • Reinforce overall commitment to sustainability
    • Incentives presented at each home’s door
        • Choice of
        • Reusable cloth bag (waste reduction)
        • CFL light bulb or tire pressure gauge (energy reduction)
        • Low-flow showerhead (water reduction)
        • And
        • Prompts for program and action
        • Info brochure and
        • Sustainability at home: a toolkit by AREF
    • Program Prompt
    • Action Prompts
    • Removal of Barriers
      • Showerheads were replaced during visit and old showerheads taken with canvasser (drop off also an option)
      • Tire pressure gauges were given out after proper tire pressure for individual’s vehicle was determined
      Trading for low-flow showerhead
      • 7,116 homes occupied (partial or full) in Canmore
      • Visited 6,110 homes at least once (some not accessible – i.e. private buildings)
      • If not home made 2 nd visit where possible (3,565 second visits made)
      Sustainable Action Canmore
    • Sustainable Action Canmore Results
      • Increased commitment to sustainable behaviours
      • Increased awareness of Town’s and Biosphere Institute’s environmental programs
      • Action towards the Town’s Vision
      • Community commitment to environmental stewardship
    • Sustainable Action Canmore:
      • Canvassers visited over 6,100 homes, (51% response rate)
      • Of those contacted, 92% participated
      • An additional 521 homes participated via booths
      • Overall 3,404 different Canmore households committed to the program
      • Follow-up survey response rate = 31%, with 92% using the sustainable action item
    • Sustainable Action Canmore Made possible with the support of the following: Alberta Real Estate Foundation Town of Canmore Anonymous Donors