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  • Upload proj

    1. 1. #WHATSHOULDWECALLEYEGLASS ADVERTISEMENTS
    2. 2. ADVERTISEMENT #1PEARLE VISION GLASSES
    3. 3. ADVERTISEMENT #2FOR EYES GLASSES
    4. 4. Targeted AgePearle VisionBoth female and male youngadults, middle-high incomeearners
    5. 5. Targeted AgePearle VisionBoth female and male youngadults, middle-high incomeearners
    6. 6. Targeted AgeFor EyesMostly women, all ages andsexes from young adults+,low - high income earners.
    7. 7. Targeted AgeFor EyesMostly women, all ages andsexes from young adults+,low - high income earners.
    8. 8. General Public’s PerspectivePearle Vision FOr eyes
    9. 9. General Public’s PerspectivePearle Vision FOr eyes
    10. 10. General Public’s PerspectivePearle Vision FOr eyes
    11. 11. TYpical ads for this product
    12. 12. TYpical ads for this product
    13. 13. Controversial? MIsrepresentation?
    14. 14. Controversial? MIsrepresentation?
    15. 15. - ‘isTs’ and hidden messagesSexist, agist
    16. 16. - ‘isTs’ and hidden messagesSexist, agist
    17. 17. How do you feel about it?very persuasive
    18. 18. How do you feel about it?very persuasive
    19. 19. negative or positive impact on the product?
    20. 20. negative or positive impact on the product?
    21. 21. which ad sells better?
    22. 22. which ad sells better?
    23. 23. which ad sells better?
    24. 24. American culture
    25. 25. American culture

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