Eyeglasses project
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  • 1. #WHATSHOULDWECALLEYEGLASS ADVERTISEMENTS
  • 2. ADVERTISEMENT #1PEARLE VISION GLASSES
  • 3. QuickTime™ and a decompressorare needed to see this picture.
  • 4. ADVERTISEMENT#2FOR EYES GLASSES
  • 5. QuickTime™ and a decompressorare needed to see this picture.
  • 6. AgePearleVisionPearleVision QuickTime™ and a GIF decompressor are needed to see this picture.Both female and maleyoung adults, middle-highincome earners
  • 7. TargetedAgeFor EyesFor Eyes QuickTime™ and a GIF decompressor are needed to see this picture.Mostly women, all agesand sexes from youngadults+, low - high incomeearners.
  • 8. QuickTime™ and a QuickTime™ and a GIF decompressor GIF decompressorare needed to see this picture. are needed to see this picture. General Public’s Perspective Pearle Vision FOr eyes
  • 9. QuickTime™ and a GIF decompressor are needed to see this picture.TYpical ads for this product
  • 10. QuickTime™ and a GIF decompressor are needed to see this picture.Controversial? MIsrepresentation?
  • 11. QuickTime™ and a GIF decompressor are needed to see this picture.- ‘isTs’ and hidden messagesSexist, agist
  • 12. QuickTime™ and a GIF decompressor are needed to see this picture.How do you feel about it?very persuasive
  • 13. QuickTime™ and a GIF decompressor are needed to see this picture.negative or positive impact on the product?
  • 14. QuickTime™ and a QuickTime™ and a GIF decompressor GIF decompressor are needed to see this picture. are needed to see this picture.which ad sells better?
  • 15. QuickTime™ and a GIF decompressor are needed to see this picture.American culture