#WHATSHOULDWECALLEYEGLASS ADVERTISEMENTS
ADVERTISEMENT #1PEARLE VISION GLASSES
QuickTime™ and a          decompressorare needed to see this picture.
ADVERTISEMENT#2FOR EYES GLASSES
QuickTime™ and a          decompressorare needed to see this picture.
AgePearleVisionPearleVision                              QuickTime™ and a                                    GIF decompres...
TargetedAgeFor EyesFor Eyes                             QuickTime™ and a                                     GIF decompres...
QuickTime™ and a                           QuickTime™ and a        GIF decompressor                           GIF decompre...
QuickTime™ and a                            GIF decompressor                    are needed to see this picture.TYpical ads...
QuickTime™ and a                             GIF decompressor                     are needed to see this picture.Controver...
QuickTime™ and a                             GIF decompressor                     are needed to see this picture.- ‘isTs’ ...
QuickTime™ and a                             GIF decompressor                     are needed to see this picture.How do yo...
QuickTime™ and a                             GIF decompressor                     are needed to see this picture.negative ...
QuickTime™ and a                  QuickTime™ and a                GIF decompressor                  GIF decompressor      ...
QuickTime™ and a                           GIF decompressor                   are needed to see this picture.American cult...
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Eyeglasses project

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Eyeglasses project

  1. 1. #WHATSHOULDWECALLEYEGLASS ADVERTISEMENTS
  2. 2. ADVERTISEMENT #1PEARLE VISION GLASSES
  3. 3. QuickTime™ and a decompressorare needed to see this picture.
  4. 4. ADVERTISEMENT#2FOR EYES GLASSES
  5. 5. QuickTime™ and a decompressorare needed to see this picture.
  6. 6. AgePearleVisionPearleVision QuickTime™ and a GIF decompressor are needed to see this picture.Both female and maleyoung adults, middle-highincome earners
  7. 7. TargetedAgeFor EyesFor Eyes QuickTime™ and a GIF decompressor are needed to see this picture.Mostly women, all agesand sexes from youngadults+, low - high incomeearners.
  8. 8. QuickTime™ and a QuickTime™ and a GIF decompressor GIF decompressorare needed to see this picture. are needed to see this picture. General Public’s Perspective Pearle Vision FOr eyes
  9. 9. QuickTime™ and a GIF decompressor are needed to see this picture.TYpical ads for this product
  10. 10. QuickTime™ and a GIF decompressor are needed to see this picture.Controversial? MIsrepresentation?
  11. 11. QuickTime™ and a GIF decompressor are needed to see this picture.- ‘isTs’ and hidden messagesSexist, agist
  12. 12. QuickTime™ and a GIF decompressor are needed to see this picture.How do you feel about it?very persuasive
  13. 13. QuickTime™ and a GIF decompressor are needed to see this picture.negative or positive impact on the product?
  14. 14. QuickTime™ and a QuickTime™ and a GIF decompressor GIF decompressor are needed to see this picture. are needed to see this picture.which ad sells better?
  15. 15. QuickTime™ and a GIF decompressor are needed to see this picture.American culture
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