Eyeglasses project
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Eyeglasses project

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Eyeglasses project Eyeglasses project Presentation Transcript

  • #WHATSHOULDWECALLEYEGLASS ADVERTISEMENTS
  • ADVERTISEMENT #1PEARLE VISION GLASSES
  • QuickTime™ and a decompressorare needed to see this picture.
  • ADVERTISEMENT#2FOR EYES GLASSES
  • QuickTime™ and a decompressorare needed to see this picture.
  • AgePearleVisionPearleVision QuickTime™ and a GIF decompressor are needed to see this picture.Both female and maleyoung adults, middle-highincome earners
  • TargetedAgeFor EyesFor Eyes QuickTime™ and a GIF decompressor are needed to see this picture.Mostly women, all agesand sexes from youngadults+, low - high incomeearners.
  • QuickTime™ and a QuickTime™ and a GIF decompressor GIF decompressorare needed to see this picture. are needed to see this picture. General Public’s Perspective Pearle Vision FOr eyes
  • QuickTime™ and a GIF decompressor are needed to see this picture.TYpical ads for this product
  • QuickTime™ and a GIF decompressor are needed to see this picture.Controversial? MIsrepresentation?
  • QuickTime™ and a GIF decompressor are needed to see this picture.- ‘isTs’ and hidden messagesSexist, agist
  • QuickTime™ and a GIF decompressor are needed to see this picture.How do you feel about it?very persuasive
  • QuickTime™ and a GIF decompressor are needed to see this picture.negative or positive impact on the product?
  • QuickTime™ and a QuickTime™ and a GIF decompressor GIF decompressor are needed to see this picture. are needed to see this picture.which ad sells better?
  • QuickTime™ and a GIF decompressor are needed to see this picture.American culture