The i need a presentation on social media trends presentation

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Dave Van de Walle - @Area224 - shares his predictions for 2011 Social Media Trends.

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The i need a presentation on social media trends presentation

  1. 1. Social Media Trends And What To Do With Them Dave Van de Walle
  2. 2. Tweet Area 224
  3. 3. Ground Rules <ul><li>Mobiles Are Fun To Use </li></ul><ul><ul><li>Hashtag on Twitter: #LCSN </li></ul></ul><ul><ul><li>Say Hi Via Twitter… </li></ul></ul><ul><li>Oh, And Also </li></ul><ul><ul><li>I’m running a video camera </li></ul></ul><ul><ul><li>Something something Verizon iPhone </li></ul></ul><ul><ul><li>It Snowed Today, Thanks For Coming </li></ul></ul>Area 224
  4. 4. The Year Of The… Area 224
  5. 5. The Year Of The… Area 224
  6. 6. The Year Of The… Area 224
  7. 7. The Year Of The… Area 224
  8. 8. The Year Of The… Area 224
  9. 9. The Year Of The… Area 224
  10. 10. The Year Of The… Area 224
  11. 11. So, What Is It The Year Of? <ul><li>Accountability </li></ul><ul><ul><li>Marketers must get more accountable </li></ul></ul><ul><ul><li>PR? Ads? Gurus? </li></ul></ul><ul><li>Transparency </li></ul><ul><ul><li>Your Every Everything Can Be Visible </li></ul></ul><ul><li>Mobility </li></ul><ul><ul><li>Or, Ubiquity of Mobile Shopping, Mobile Sharing, Mobile Everything </li></ul></ul><ul><li>Lean Startups </li></ul><ul><ul><li>Now, Cash In on that idea! </li></ul></ul>Area 224
  12. 12. Where to Begin? Area 224 This is not a substitution for HARD WORK [but it may help a little…]
  13. 13. Why We Start with Blog Tips <ul><li>The Blog is the Nerve Center of your (organization’s or product’s or brand’s) Social Media Enterprise </li></ul><ul><li>If you think of the Blog as “Hub and Spokes,” you will want it to serve almost as Air Traffic Control. </li></ul><ul><li>OR… </li></ul>Area 224
  14. 14. TIPS for BLOGGERS <ul><li>WordPress </li></ul><ul><li>Thesis Theme </li></ul><ul><li>Trick it Out! </li></ul><ul><li>DISQUS (and its ilk) </li></ul><ul><li>Other Plugins </li></ul><ul><li>Icons and MailChimp </li></ul>Area 224
  15. 15. Step Zero – Or Before You Start <ul><li>Get the Domain </li></ul><ul><ul><li>http://1and1.com for $9 a year </li></ul></ul><ul><li>Get a mySQL database and PHP </li></ul><ul><ul><li>Programming languages, you don’t need to know them </li></ul></ul><ul><li>Get ftp access </li></ul><ul><ul><li>Download a freebie called FileZilla </li></ul></ul><ul><li>You’ll need this ready to do the 5-minute install </li></ul><ul><ul><li>Download from http://wordpress.com </li></ul></ul><ul><li>Takes a little more than 5 minutes, but still easy </li></ul><ul><ul><li>NOW you’re ready to start </li></ul></ul>Area 224
  16. 16. One Blogging Thought Area 224 Think of your blog system as your CMS [it can act as your site’s main “platform”]
  17. 17. WordPress + Thesis = Awesome <ul><li>WordPress </li></ul><ul><ul><li>The backbone of an easy-to-operate WEBSITE </li></ul></ul><ul><ul><li>NOT JUST A BLOG </li></ul></ul><ul><li>Thesis </li></ul><ul><ul><li>Even if you just take it out of the box, it is really cool </li></ul></ul><ul><li>Why? </li></ul>Area 224
  18. 18. diythemes.com Area 224
  19. 19. Dave’s Tricked-Out Thesis Theme Area 224
  20. 20. And Another Customization Area 224
  21. 21. TIPS for BLOGGERS <ul><li>WordPress </li></ul><ul><li>Thesis Theme </li></ul><ul><li>Trick it Out! </li></ul><ul><li>DISQUS (and its ilk) </li></ul><ul><li>Other Plugins </li></ul><ul><li>Icons and MailChimp </li></ul>Area 224
  22. 22. Other Plugins, Icons, Mailchimp <ul><li>Other Plugins to Consider… </li></ul><ul><ul><li>We LOVE Smart YouTube </li></ul></ul><ul><ul><li>Insert letter “v” after http – auto-play </li></ul></ul><ul><li>Icons – Don’t Use TOO MANY! </li></ul><ul><ul><li>Three or four on upper corner </li></ul></ul><ul><ul><li>Below posts, five or six </li></ul></ul><ul><li>Mailchimp Plugin </li></ul><ul><ul><li>So easy, got us to undo aWeber relationship after 5 years </li></ul></ul><ul><ul><li>Manage your lists, not have to worry too much </li></ul></ul><ul><ul><li>Again: Make It Easy for People </li></ul></ul>Area 224
  23. 23. DISQUS <ul><li>They actually pronounce it “DisCUSS” </li></ul><ul><li>Powering Conversations </li></ul><ul><li>Serves like an “OpenID” system for blog commentary </li></ul><ul><li>Its Ilk – Intense Debate, etc. </li></ul><ul><ul><li>Login and comment, no muss, no fuss </li></ul></ul><ul><ul><li>Integrate elsewhere, save on a Dashboard </li></ul></ul><ul><ul><li>GOAL: make it really easy for people to comment on your posts </li></ul></ul><ul><ul><li>NOTE: this takes time. </li></ul></ul>Area 224
  24. 24. Gathering Intel <ul><li>http://grader.com </li></ul><ul><li>Twitter Grader, Press Release Grader, and more… </li></ul><ul><li>BUT THE BIGGIE… </li></ul><ul><li>Website Grader </li></ul><ul><ul><li>Percentile Score (Iowa Basics) </li></ul></ul><ul><ul><li>In the 90s? You’re okee-dokee! </li></ul></ul>Area 224
  25. 25. Area 224’s Grader Score Area 224
  26. 26. More from the Grader Report <ul><li>Number of Indexed Pages </li></ul><ul><li>Readability Level </li></ul><ul><ul><li>Primary/Elementary School </li></ul></ul><ul><li>Page Rank </li></ul><ul><ul><li>This gets used A LOT by the Internet Marketing People </li></ul></ul><ul><li>Inbound Links </li></ul><ul><ul><li>397!? </li></ul></ul><ul><ul><li>Is that good? Eh, took us awhile… </li></ul></ul>Area 224
  27. 27. Gathering Intel (2) <ul><li>http://compete.com </li></ul><ul><li>US-based traffic numbers </li></ul><ul><li>Normally a two-week delay for previous month </li></ul><ul><li>BUT Great For Quick Intel… </li></ul><ul><li>Even good for looking at mini-trends </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Area 224 </li></ul></ul>Area 224
  28. 28. Compete Stats Area 224
  29. 29. Compete Stats (Area 224) Area 224
  30. 30. Twitter Tricks <ul><li>TweetDeck </li></ul><ul><ul><li>This is what Area 224 uses! (Sometimes.) </li></ul></ul><ul><li>CoTweet </li></ul><ul><ul><li>For having multiple people manage the same account </li></ul></ul><ul><li>HootSuite </li></ul><ul><ul><li>Has it “in the cloud.” </li></ul></ul><ul><li>Twitter Feed </li></ul><ul><ul><li>Re-sends others posts as tweets </li></ul></ul><ul><li>SocialOomph </li></ul><ul><ul><li>Use the free service to automatically follow people back </li></ul></ul><ul><ul><li>Can automate other posts – Facebook, etc. – for a fee </li></ul></ul><ul><ul><li>BE CAREFUL! </li></ul></ul>Area 224
  31. 31. Finally… <ul><li>http://su.pr </li></ul><ul><ul><li>Link shortener from Stumble Upon </li></ul></ul><ul><ul><li>Integrates with Twitter and Facebook </li></ul></ul><ul><li>Linked In vs. Quora </li></ul><ul><ul><li>LI ANSWERS </li></ul></ul><ul><ul><li>Not Sure We “Get” Quora </li></ul></ul><ul><li>Ning </li></ul><ul><ul><li>We still like, but the $$ does get people thinking twice (no longer “freemium” option </li></ul></ul><ul><ul><li>Seamless integration between multiple networks with one user ID </li></ul></ul>Area 224
  32. 32. AND… <ul><li>Whatever works! </li></ul><ul><li>Platforming </li></ul><ul><li>Don’t be afraid to make mistakes </li></ul><ul><li>Ginormous learning lab. </li></ul><ul><ul><li>NO ONE HAS ALL THE ANSWERS </li></ul></ul><ul><ul><li>NO ONE </li></ul></ul><ul><ul><li>THERE’S NO ONE RIGHT WAY </li></ul></ul>Area 224
  33. 33. Thanks! Dave Van de Walle 1.224.220.0703 [email_address]

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