Do You Need “Social Media Training?” Questions from Area 224 Dave Van de Walle 1.224.220.0703 | dave@area224.com

First, it’s about the “groundswell” Groundbreaking book from Li and Bernoff, 2008 Forrester Researchers The brand is out of your hands Social Networks, Blogs, Forums, Wikis YouTube, Twitter, Facebook, LinkedIn, MySpace, Orkut, Bebo…and thousands of others Like Web 1.0: companies have no strategies, but need to “be there”

Groundbreaking book from Li and Bernoff, 2008

Forrester Researchers

The brand is out of your hands

Social Networks, Blogs, Forums, Wikis

YouTube, Twitter, Facebook, LinkedIn, MySpace, Orkut, Bebo…and thousands of others

Like Web 1.0: companies have no strategies, but need to “be there”

“groundswell” says… People Figure out WHO you are connecting with and HOW they typically behave online Objective WHY connect with them Strategy Your battle plan for connecting in the first place Technology Finally: WHAT you use (the “pipes”)

People

Figure out WHO you are connecting with and HOW they typically behave online

Objective

WHY connect with them

Strategy

Your battle plan for connecting in the first place

Technology

Finally: WHAT you use (the “pipes”)

Think You’re a Candidate? If your company has put the technology first CEO: “We should blog” or (even worse) “Let’s Go Viral!” If your executives need to be talked off the ledge “They don’t like us, take down the blog” If you aren’t ready to embrace the facts Did we mention: the brand is out of your hands

If your company has put the technology first

CEO: “We should blog” or (even worse) “Let’s Go Viral!”

If your executives need to be talked off the ledge

“They don’t like us, take down the blog”

If you aren’t ready to embrace the facts

Did we mention: the brand is out of your hands

Social Media Training Specifics Area 224 team will analyze your company’s landscape, see where your competitors are Then, we’ll introduce you to the tools that make sense for your business We’ll train you in small-group format (up to 10 people) for 4 hours

Area 224 team will analyze your company’s landscape, see where your competitors are

Then, we’ll introduce you to the tools that make sense for your business

We’ll train you in small-group format (up to 10 people) for 4 hours

Social Media Training Specifics We’re “solution agnostic.” We don’t concern ourselves with which things to use – just so long as you’re able to use them right This interactive session is designed to engage your team with the right tools and tricks to manage the groundswell for business results

We’re “solution agnostic.”

We don’t concern ourselves with which things to use – just so long as you’re able to use them right

This interactive session is designed to engage your team with the right tools and tricks to manage the groundswell for business results

We Can Help… call us at 1.224.220.0703 or email us at [email_address]