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Hcd workshop
 

Hcd workshop

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    Hcd workshop Hcd workshop Presentation Transcript

    • Human Centered Design How to Create Innovative Products, Services & Processes with Eric VillaramaTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • 1. ABS-CBN 8. family 15. victory 2. money 9. world 16. problem 3. teapot 10. Egypt 17. Unilab 4. fruits 11. items 18. confused 5. computer 12. Philippines 19. Pacquiao 6. wingspan 13. picnic 20. products 7. time 14. finance 21. associationTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • “What we are trying to solve isn’t solvable by one department anymore, but any attempt to work across our company is shut down.” Politics and miscommunication disrupt efforts to promote collaboration and innovationTuesday, March 22, 2011
    • “I stopped trying after I was defeated at every turn.” Employees have no defined process for introducing and exploring new ideasTuesday, March 22, 2011
    • “We have a new idea for delivering services, but money flows to what’s ‘familiar.’” Without effective measures of success, companies cant justify an R&D budgetTuesday, March 22, 2011
    • “I want to be innovative, but not so innovative that anyone will pay attention.” Companies reward the status quoTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • A. Quantitative GUIDELINES B. 20 1. One conversation @ a time 2. Stay focused on the topic 3. Defer judgement C. 80 4. Encourage wild ideas Qualitative 5. Build on the ideas of others shortlist solutions 6. Be visual 7. Go for quantity FY NTI IDEDESIRABILITY TECHNICAL FEASIBILITY FINANCIAL VIABILITYTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • IDENTIFY OPPORTUNITIES PATTERNS TIME STORIES SOLUTIONS PROTOTYPES OBSERVATION IMPLEMENTATIONTuesday, March 22, 2011
    • 9 design thinkingTuesday, March 22, 2011 habits.
    • 1. Take Risks, Guess & Make Mistakes.Tuesday, March 22, 2011
    • 2. Question & Daydream.Tuesday, March 22, 2011
    • 3. Create Value.Tuesday, March 22, 2011
    • What do consumers really buy? Consumers buy dreams. beauty popularity safety sex appeal financial freedom glowing health home Research from adage.com, 2010Tuesday, March 22, 2011
    • 4. Stimulate your senses.Tuesday, March 22, 2011
    • 5. Life Learner Mentality.Tuesday, March 22, 2011
    • 6. Spirit of ExcellenceTuesday, March 22, 2011
    • 7. Rest, Eat Healthy.Tuesday, March 22, 2011
    • 8. Collaborate.Tuesday, March 22, 2011
    • 9. (FILL IN THE BLANK)Tuesday, March 22, 2011
    • DimensionsTuesday, March 22, 2011
    • New Human Ideas, Concepts. (Imagineers) C Creators A Advancers Component Managers. (Empathic) Analytical, F Flexers Deliver Logic-based, Systemic (Devil’s Advocate) R Refiners E Executors Concrete Results (Results Driven)Tuesday, March 22, 2011
    • C A R ETuesday, March 22, 2011
    • Creating Phase Advancing Phase C Creators A Advancers Refining Phase R Refiners E Executors Executing PhaseTuesday, March 22, 2011
    • Auditory Visual Tactile / Kinesthetic podcasts videos touching audiobooks computers assembling/ music pictures building rhyming timelines object songs diagrams/charts manipulation stories mindmapping mindmapping live lectures reading acting out/moving reading outloud research drawing/coloring meetings word notetaking writing, copyingTuesday, March 22, 2011
    • Synthesizing TipsTuesday, March 22, 2011
    • Who/ Why? What? How How? Much? When? Where?Tuesday, March 22, 2011
    • Total Brain sense processing capacity = sight = hearing = taste = touch = smell ERIC’s BRAINTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Mind MapsTuesday, March 22, 2011
    • Learning Communicating Overviewing Planning Concentrating Meetings Memorizing Training Organizing Thinking Presenting Problem SolvingTuesday, March 22, 2011
    • Left RightTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • The 25ft Boeing Mind Map by Dr Mike Stanley Saved Boeing $11,000,000Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • 1. Landscape 2. Central Image 3. Colors (@ least 3) 4. Branches 5. Keywords 6. Images throughoutTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Base BehaviorsTuesday, March 22, 2011
    • DISC Behavioral TraitsTuesday, March 22, 2011
    • Results focused Direct Asks “What?” Get it done! Active Questioning • Fast-Paced • Assertive • Logic Focused • Objective Dominant • Dynamic • Skeptical • Bold • ChallengingTuesday, March 22, 2011
    • Enthusiastic Sociable Asks “Who?” Get approval/ recognition Active Accepting • Fast-Paced • Assertive • People Focused • Empathizing Interactive • Dynamic • Receptive • Bold • AgreeableTuesday, March 22, 2011
    • Patient Loyal Asks “How?” Get along Accepting Thoughtful • People Focused • Empathizing • Moderate paced • Calm Steady • Receptive • Methodical • Agreeable • CarefulTuesday, March 22, 2011
    • Accuracy focused Analytical Asks “Why?” Get it right Thoughtful Questioning • Moderate paced • Calm • Logic-focused • Objective Critical • Methodical • Skeptical • Careful • ChallengingTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • + Micro Expressions, eye patterns, truths + Main themes learned + Things that prompt shifts in behavior + Work-arounds and Adaptations + Things people care about + Anything that surprises you + Anything that questions your assumptions about how the world works + Anything that you find “irrational” + New topics or questions to explore in future interviewsTuesday, March 22, 2011
    • Qualitative 5. Bu 6. Be 7. Go FY N TI E IDSIRABILITY TECHNICAL FEASIBILITY Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • One time, ... Talk about what actually happened. AVOID: Begin stories with: Generalizing “ONE TIME...” or Prescribing (“They should have...”) “After such & such happened...” Hypothesizing Judging Use vivid details (physical senses) Evaluating or Assuming Cover the who, what, when, where, why & how.Tuesday, March 22, 2011
    • Write/draw info that you find: SURPRISING INTERESTING PROVOCATE or WORTH PURSUINGTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Work together as a team to decide how to create buckets or themes. Arrange & re-arrange the post- its on the wall until the team is satisfied w/ the groupings. Try making connections as well as relevant differences between the information.Tuesday, March 22, 2011
    • Pattern! Pattern Pattern! PatternTuesday, March 22, 2011
    • COMBINE different pieces of information to create a “BIG PICTURE” insight. BUILD OFF of existing insights.Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • :/ UNPRODUCTIVE QUESTIONS VS. :) Questions with the Intention of Inviting ThinkingTuesday, March 22, 2011
    • :/Tuesday, March 22, 2011
    • Verification questions The answers to that are already known to you or the participant: “What is the name of...........?” “How many times did you .......?”Tuesday, March 22, 2011
    • Closed questions These can be answered "yes", "no" , or "I can": “Can you tell us what DISC stands for?” “Can you tell us the name of .....?” “Who can remember.....?”Tuesday, March 22, 2011
    • Rhetorical questions The answer is given within the question. "In what year was the War of 1812?" "Since when has Mikhail Gorbachev had his birth mark?" "So how much is 3 x 4: twelve. OK?"Tuesday, March 22, 2011
    • Agreement questions These seek agreement with your opinion or answer: "This is really the best solution, isnt it?” "Lets do it my way, O. K.?” "We really should get started now, shouldnt we?”Tuesday, March 22, 2011
    • :) Questions with the Intention of Inviting ThinkingTuesday, March 22, 2011
    • APPROACHABLE VOICE Your voice pattern (paralanguage): Tone, Pace, Rhythm, etc. (Signals your intention more powerfully than your words!)Tuesday, March 22, 2011
    • PLURALS “What are some of your goals?” “What ideas do you have?” “What outcomes do you seek?” “What alternatives are you considering?”Tuesday, March 22, 2011
    • INVITATIONAL STEMS “As you recall….” “As you anticipate…….” “As you envision……” “Given what you know about…….”Tuesday, March 22, 2011
    • TENTATIVENESS "What hunches do you have that may explain this situation?” “In what other ways could you solve this problem?” “What might be some factors that would cause……?”Tuesday, March 22, 2011
    • THE POWER OF “How might...” o “How Might We Carry Our Personal Learnings Or Insights Forward To Future Situations?” o How Might We Enhance Our Health at the Office?”Tuesday, March 22, 2011
    • THE POWER OF “How might...” Imagining a new role for media: “How might media play a role in helping create the significant behavior changes we will need to tackle societyʼs most pressing problems?”Tuesday, March 22, 2011
    • THE POWER OF “How might...” Reinventing Health: How might we raise a generation of children who have the knowledge, skills and motivation to take responsibility for their health and wellness?Tuesday, March 22, 2011
    • THE POWER OF “How might...” New Product: How might our products protect the environment (rivers/ air) after they have been disposed?Tuesday, March 22, 2011
    • THE POWER OF “How might...” New Service: How might we connect more intimately with & listen to our customers outside of Metro Manila & overseas?Tuesday, March 22, 2011
    • Stick by the rules.Tuesday, March 22, 2011
    • Conversation Topic Judgement Wild Ideas Visual QuantityTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Vote!Tuesday, March 22, 2011
    • Brainstorm Guided by the rules given to you, brainstorm ways to solve these “how might we” questions. You must use the post its and paper to put your ideas up for all to see.Tuesday, March 22, 2011
    • A. GUIDELINES B. 1. One conversation @ a time 2. Stay focused on the topic 3. Defer judgement C. 4. Encourage wild ideas 5. Build on the ideas of others shortlist solutions 6. Be visual 7. Go for quantity TECHNICAL FEASIBILITY FINANCIAL VIABILITYTuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Tuesday, March 22, 2011
    • Prototype Think of practical ways to make your brainstorm ideas happen. Flesh out the details and act out or explain it all. Commercial, storyboard, scene.Tuesday, March 22, 2011
    • Death and life are in the power of the tongue. Proverbs 18:21Tuesday, March 22, 2011
    • THANK YOU ;) evillarama@gmail.comTuesday, March 22, 2011
    • Human Centered Design with Mind Mapping with Eric VillaramaTuesday, March 22, 2011