Book Marketing – The Author's Role & Perspective Or How to be a shining author with beautiful, salty feet Ardy Roberto (Au...
Diagnostic Test
Diagnostic Test: Stare at each of the following patterns for 5 seconds each.    If the patterns  are  moving   even slight...
MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
<ul><li>The patterns are used to test the level of stress a person can handle.  </li></ul><ul><li>None of these images are...
Marketing a book you authored can be confusing and stressful.
<ul><li>What’s in this presentation for you? </li></ul><ul><li>Share the Marketing Plan of my publisher for my latest book...
What’s in this presentation for you? 4. Insights/Hindsight Realizations 5. The author’s challenge – developing the marketi...
<ul><li>Case Study: </li></ul><ul><li>The Heart of Healing </li></ul><ul><li>Published in August of 2008 – just in time fo...
<ul><li>Case Study: </li></ul><ul><li>Background:  </li></ul><ul><li>The Heart of Healing </li></ul>
“ God  has a  purpose  behind every  problem . …He uses  circumstances  to  develop our character .”  - Rick Warren, The P...
“ God  has a  purpose  behind every  problem . …He uses a writer’s  circumstances  to  develop new books .”  - Ardy Robert...
Case Study: My wife. 1995 - 1999  MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
Dec ‘99-May 2000 Crisis situation – Very ill, suspected to have bone cancer or leukemia MyHeartofHealing.com  (c) Ardy Rob...
MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com  “ Missed diagnosis”
June 2000 “ SLE” Systemic Lupus: Attacked multiple  organs, esp kidneys, nervous system, etc Very bad prognosis.. MyHearto...
October <ul><li>My “Miracle”: </li></ul><ul><li>Patient </li></ul><ul><li>Kidney damage reversed </li></ul><ul><li>No chem...
2001 onwards My “Miracle” Patient MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
Living...second life MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
Dream trips My “Miracle” Patient @ Sea of Galilee MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing a...
Dream trips – Egypt/ Israel 2005 My “Miracle” Patient @ Sea of Galilee MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy t...
2006 onwards My “Miracle” Patient @ Sea of Galilee MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing ...
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
How did “exhibit A” go from....? MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
H ope,  E ncouragement,  L ove, and  P rayer MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF...
Conclusion... “ Can anything ever separate us from Christ’s love?  Does it mean He no longer loves us if we have trouble o...
Nothing can separate you... And I am convinced that  nothing can ever separate us from His love .  Death can’t , and life ...
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
Complete Healing “ For God so loved the world that he gave his only Son, so that everyone who  believes in him will not pe...
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
My Marketing Plan as the Author of The Heart of Healing Honestly...
Be a submissive author   To  do and submit  to whatever the publisher (mostly the marketing manager and promotions office...
My Marketing Plan as an Author: submit to publisher a. Do their scheduled Radio Interviews
b. Do TV Interviews/shows
My Marketing Plan as an Author c. Speak at events/seminars
My Marketing Plan as an Author d. Sign books at BookFair and events
On my own...outside of OMF Publishers Try to  do at least three things  a day or per week to promote the book. (This was m...
My Marketing Plan as an Author a. Sampling Sending of promo copies to influencers and media (including bloggers)
My Marketing Plan as an Author a. Sampling Sending of promo copies to influencers and media (including bloggers)
 
My Marketing Plan as an Author a. Sampling Sending of promo copies to influencers and media (including bloggers)
My Marketing Plan as an Author b. Guerrilla Marketing Tactics and Weapons Guerrilla tactic/weapon is something that can be...
My Marketing Plan as an Author c. Speak at Conferences
 
What did the author, Rick Warren, do to complement his publisher's marketing plan? 
How Rick Warren Did It (circa 2002) <ul><li>Database-driven Digital Marketing </li></ul><ul><li>a. Used his existing Pasto...
 
 
How Rick Warren Did It <ul><li>Database-driven Digital Marketing:  </li></ul><ul><li>b. Free weekly newsletter </li></ul><...
 
How Rick Warren Did It 2. Event 40 Days Campaign simulcast broadcast to 1,562 churches .
 
How Rick Warren Did It 3. Radio 267 Radio stations ran simultaneous campaign.
How Rick Warren Did It 4. CD &quot;Songs for a Purpose Driven Life“ which features well-known Christian artists was releas...
 
How Rick Warren Did It PDL Publisher helped create buzz through  Pyro Marketing  (the marketing manager, Greg Stielstra, o...
 
Stielstra has also co-authored a book called Faith Based Marketing  (how to market to the Christian market).  We should ha...
 
Results of Rick Warren’s efforts with his publisher... Result of synergy - Quickly became NY Times Bestseller. 5.8 million...
My – Insight-Hindsight with my marketing plan. And in Reality
In Hindsight and In Reality Should have asked OMF for a copy of their marketing plan and synchronized with them.  Create s...
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
Look at the plan What is missing?
Measure! Test! So you know what is working and what isn't
 
 
In Hindsight and In Reality So, what did I do?
In Hindsight and In Reality <ul><li>Did not come up with extensive marketing plan on my own. But should I have done this? ...
Guerrila Marketing case study Results: Araneta 14,000+
PICC 4,000 people Total for 2 days: 18,000  people vs target of 11,500
 
 
Salt & Light Ventures, Inc. Salt & Light Ventures, Inc . was founded in May 2001 by the husband and wife team of Ardy Robe...
Salt & Light Ventures
LifeCycle Press Books  2002 BookFair Philippine Book Fair 2002. Public Intro Launching of How To Make Local Governance Work
“ Dr. Ned ’ s hands-on, practical approach brings benefits quickly! ”   –  Peter Weldon, AC Nielsen, Hong Kong   “ This bo...
“ A must-read for all who wish to know what good local governance is all about. ”   –  Sen. Nene Pimentel
TURNING POINT AS A WRITER – MEETING PETER TSUKAHIRA  AND MY TRIP TO ISRAEL
Achievers & Leaders Seminar (ALS) The 3 rd  Achievers & Leaders Seminar held last Feb 10, 2005 had such an overwhelming re...
Author, Brain Smart Leader, Mind Mapping (+98 books) Editor, MENSA Journal Founder, Brain Trust Charity and World Memory C...
 
 
Guerilla Marketing series
EVERY FRIDAY – PHIL DAILY INQUIRER  BUSINESS SECTION
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
My insight... That is the challenge. To look at yourself not just as an author but also as a marketer.
For some Christians, that can be doubly challenging because many view the practise of marketing with  distrust  or disdain.
Do you agree with  this book’s title?
But what is a marketer? According to Godin. A marketer is a story teller. The best marketers know how to tell a story.
Recommended blog (19 tips for authors):
Recommended blog (19 tips for authors): #1. Lower your expectations.  The happiest authors are the ones that don't expect ...
#2. The best time to start promoting your book is three years before it comes out . Three years to build a reputation, bui...
Seth Godin's 19 tips for authors: #5. Don't try to sell your book to everyone.   First, consider  this:  &quot; 58% of the...
Seth Godin's 19 tips for authors: #8.Your  cover  matters .  Way more than you think. If it didn't, you wouldn't need a bo...
 
Approved cover of Heart of Healing by the publisher
The author diplomatically challenges them to come up with something better....
#8.Your  cover  matters. Way more than you think. If it didn't, you wouldn't need a book... you could just email people th...
#8.Your  cover  matters. Way more than you think. If it didn't, you wouldn't need a book... you could just email people th...
#8.Your  cover  matters. Way more than you think. If it didn't, you wouldn't need a book... you could just email people th...
Result: From this...
Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
Seth Godin's 19 tips for authors: #9 . If you have a 'real' publisher ,  it's worth investing in a few things to help them...
Seth Godin's 19 tips for authors: #11. Blurbs are overrated, imho. #12.  Blog mentions,  on the other hand, matter a lot. ...
Recommended blog (19 tips for authors): #16. Most books that sell by the truckload sell by the caseload. In other words,  ...
“ 14 How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they  have...
Paraphrased version for authors: “ And how can they buy your book without someone selling to  them?   15 And how can they ...
“ Your books bring good news and cheer   and encouragement. So bring it on! Tell people about it!” — Ardy Roberto
“ That I may publish with the voice of thanksgiving and  tell  of all your wondrous works!” Psalms 26:7 (NEV)
Why do marketing? “Let your light shine bright...” 13 &quot;Let me tell you why you are here.  You're here to be salt-seas...
Why do marketing?        Here's another way to put it: You're here to be light, bringing out the God-colors in the world. ...
In Hindsight and In Reality Authors are realizing the importance of marketing... “ Marketing is an essential enterprise fo...
In Hindsight and In Reality <ul><li>“ Marketing is much more important today than it was when I began my writing career mo...
In Hindsight and In Reality <ul><li>“ Marketing is the key to the career. If I don't market, I don't write.&quot; </li></u...
In Hindsight and In Reality Learn how to market: Marketing Strategies for Writers by Michael Sedge
 
 
 
 
 
Recommended feel-good mushy reading...
Gone are the days of Shakespeare when talent alone would get you going.  Why? Media clutter~! Ave person exposed to 3,000 ...
In Hindsight and In Reality As an author,  use whatever resources you have  to promote your book. Be a guerrilla marketer.
Guerrilla Marketing For Authors
Guerrilla Marketing  for Authors Create a database or fanbase through online blog or landing page. Create a landing page w...
Guerrilla Marketing  for Authors Create a database or fanbase through online blog or landing page. Create a landing page w...
 
MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com  End of talk promotion:
MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
Guerrilla Marketing  for Authors Email Marketing Get an opt-in permission based marketing dbase. Sell the book or drive tr...
Guerrilla Marketing  for Authors Email Marketing
Guerrilla Marketing  for Authors Email Marketing
Guerrilla Marketing  for Authors Email Marketing
Guerrilla Marketing  for Authors Event Marketing – GO AND SPEAK! Offer yourself to conference organizers or a speaker’s bu...
“ You know, I sold  the first five hundred thousand books all from a platform . I didn’t have any publisher.” —Mark Victor...
Guerrilla Marketing  for Authors Book Sales at Events:  CASE STUDY A self-service book table at the Hospital Management As...
 
 
 
 
 
 
 
Guerrilla Marketing  for Authors Guerrilla Book Sales at Events:  CASE STUDY - A self-service book table Results: +-150 bo...
 
 
 
 
Guerrilla Marketing  for Authors T-shirts And other Promo items
Guerrilla Marketing  for Authors <ul><li>SMS Mobile marketing promos </li></ul><ul><li>Phils is text capital of the world....
 
Guerrilla Marketing  for Authors TIP: PR. Have good pictures for press releases using the photographers of publications wh...
In summary and review: <ul><li>Submit to your publisher </li></ul><ul><li>Ask your publisher for a copy of the marketing p...
In summary and review:
Let’s BrainStorm and learn how to Mindmap!
MyHeartofHealing.com  (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com  Ardy, Tingting & Joshua...
 
 
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Book Marketing - The Author's Perspective By Ardy Roberto Rev2 Final

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This is a presentation at the Littworld event in Kenya for Christian Authors and Publishers.

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  • From the perspective of a caregiver, patient
  • Entreps deal not only with external crisis but also internal crises...
  • Marketing Plan, Strategies and Tools for Authors [ ] Intro to me - author and entrepreneur / show slides of books you&apos;ve written and published / plus columns and salvi.. show picture of you and maxwell and share notes... [ ] A. My Marketing Plan as an author = [ ] Honestly... 1 . To do and submit to whatever the publisher (mostly the marketing manager and promotions officer) asked me to do. [ ] e.g. make myself available to...  [ ] a. Do radio interviews [ ] b. Do TV interviews [ ]c. Speak at events/seminars [ ] d. Sign books [ ] e. Book launch at BookFair [show slide with pictures of you doing the above] [ ] 2. Try to do at least 3 things a day or per week to promote the book. (This was main lesson of Mark Victor Hansen as their key to success for Chicken Soup for the Soul) [ ] slide of you and MVH and Jack Canfield.  [ ] slide. Resource - Read Chicken Soup for the Writer&apos;s Soul for some writer&apos;s caffeine [] a. Sampling - sending of promo copies to influencers and media (inc bloggers) [ ] b. Guerrilla marketing tactics and weapons (Guerrilla tactic/weapon is something that can be done creatively at low, or no cost with maximum impact and ROI). - email marketing, blog, etc [ ] c.  Speak at conferences [ ] picture of Purpose Driven Life -- the most successful hardbook book in history daw -- show figures.] What did the author, Rick Warren, do to complement what his publisher&apos;s marketing plan?  [ ] 1. Database driven digital marketing.  [ ] a. Used his existing Pastors.com to reach more than 100,000 pastors worldwide each week. Used this database to launch PDL and invite churches to participate in a &amp;quot;40 Days of Purpose&amp;quot; event (to correspond with the book&apos;s 40 chapters). [ ] b. Free weekly newsletter - Rick Warren&apos;s Ministry Toolbox [ ] 2. Event. 40 Days Campaign simulcast broadcast to 1,562 churches. [ ] 3. Radio. 267 Radio stations ran simultaneous campaign. [ ] 4. CD - &amp;quot;Songs for a Purpose Driven Life&amp;quot; featuring well-known Christian artists released. [ ] Publisher marketed and distributed book to mass-market retailers liek Wal-Mart, Coscto Wholesale.  [ ] PDL Publisher helped create buzz through Pyro Marketing (the marketing manager of the PDL book later wrote a book called Pyro Marketing).  [ ] He has also co-authored a book called Faith Based Marketing (how to market to the Christian market). We should have invited him~! :-) Next time... / show picture of his book. [ ] Result of synergy - Quickly became NY Times Bestseller. 5.8 million sold in first year. To date has sold ______.   [ ] B. In hindsight and in reality: [ ] 1. Should have asked OMF for a copy of their marketing plan and synchronized with them. Create synergy by adding on and checking on them what activities we could do together... [ ] Show Marketing plan of OMF. Or give as a handout to people.  [ ] So, what did I do? [ ] :-( Did not come up with extensive marketing plan on my own. But should have.  I do marketing plans and strats for our big events and when we bring in authors like John Maxwell to the Phillippines, we promote them and their books like crazy. But why not do same for your own book? [ ] That is the challenge. To look at yourself not just as an author but as a marketer. [ ] For some christians, that can be doubly challenging because many view the practise of marketing with distrust or disdain.  [ ] Just like the title of this book. /all marketers are liars - paste slide from your other file /  But what is a marketer? A marketer is a story teller. The best marketers tell a story. (See Seth Godin.) [ ] Authors are realizing the importance of marketing... Marketing is an essential enterprise for any professonial writer. - Andrea Campbell [ ] Marketing is much more important today than it was when I began my writing career more than 30 years ago. - Elaine Shimberg, author of Write Where You Live [ ] Marketing is the key to the career. If I don&apos;t market, I don&apos;t write.&amp;quot; - Timothy Perrin, author of 5 books and over 150 articles [ ] Good Reference to read - Michael Sedge, Marketing Strategies for Writers (but alas geared towards getting more writing contracts/business) [ ] Gone are the days of Shakespeare when talent alone would get you going. Why? Media clutter~! So many choices. [ ] As an author, use whatever resources you have to promote your book. Be a guerrilla marketer. [ ] 1. Create a database or fanbase. Through online blog or landing page. Create a landing page where people can get a sample chapter. / see Seth Godin blog on Marketing for Authors.[put link here _________ ].  [ ] Show page from MaxwellonLeadership. Note: Maxwell is doing something similar to this by doing a collaborative book with readers of his blog.  [ ] 2. Email marketing. Get an opt-in permission based marketing dbase. Sell the book or drive traffic to an event/book launch. [ ] 3. Event marketing. Offer yourself to conference organizers. Don&apos;t wait to be discovered. Send comp copies to target market. [ ] 4. Promotional items - t-shirts. /show picture of ting in heart of healing shirt /  [ ] 5. Exhibits and book sales. (Make sure to ask organizer to make announcement...) / show example of self-service book sales table that you did in Vietnam conference... [ ] 6. show mindmap of your ideas. [ ] 7. show picture of Eric. Introduce Eric V - &amp;quot;Here&apos;s someone who can help you...&amp;quot; brainstorm more marketing ideas by using mind maps. This is a tool that all writers should have and know how to use. - use that session to get audience participation - 
  • Marketing Plan, Strategies and Tools for Authors [ ] Intro to me - author and entrepreneur / show slides of books you&apos;ve written and published / plus columns and salvi.. show picture of you and maxwell and share notes... [ ] A. My Marketing Plan as an author = [ ] Honestly... 1 . To do and submit to whatever the publisher (mostly the marketing manager and promotions officer) asked me to do. [ ] e.g. make myself available to...  [ ] a. Do radio interviews [ ] b. Do TV interviews [ ]c. Speak at events/seminars [ ] d. Sign books [ ] e. Book launch at BookFair [show slide with pictures of you doing the above] [ ] 2. Try to do at least 3 things a day or per week to promote the book. (This was main lesson of Mark Victor Hansen as their key to success for Chicken Soup for the Soul) [ ] slide of you and MVH and Jack Canfield.  [ ] slide. Resource - Read Chicken Soup for the Writer&apos;s Soul for some writer&apos;s caffeine [] a. Sampling - sending of promo copies to influencers and media (inc bloggers) [ ] b. Guerrilla marketing tactics and weapons (Guerrilla tactic/weapon is something that can be done creatively at low, or no cost with maximum impact and ROI). - email marketing, blog, etc [ ] c.  Speak at conferences [ ] picture of Purpose Driven Life -- the most successful hardbook book in history daw -- show figures.] What did the author, Rick Warren, do to complement what his publisher&apos;s marketing plan?  [ ] 1. Database driven digital marketing.  [ ] a. Used his existing Pastors.com to reach more than 100,000 pastors worldwide each week. Used this database to launch PDL and invite churches to participate in a &amp;quot;40 Days of Purpose&amp;quot; event (to correspond with the book&apos;s 40 chapters). [ ] b. Free weekly newsletter - Rick Warren&apos;s Ministry Toolbox [ ] 2. Event. 40 Days Campaign simulcast broadcast to 1,562 churches. [ ] 3. Radio. 267 Radio stations ran simultaneous campaign. [ ] 4. CD - &amp;quot;Songs for a Purpose Driven Life&amp;quot; featuring well-known Christian artists released. [ ] Publisher marketed and distributed book to mass-market retailers liek Wal-Mart, Coscto Wholesale.  [ ] PDL Publisher helped create buzz through Pyro Marketing (the marketing manager of the PDL book later wrote a book called Pyro Marketing).  [ ] He has also co-authored a book called Faith Based Marketing (how to market to the Christian market). We should have invited him~! :-) Next time... / show picture of his book. [ ] Result of synergy - Quickly became NY Times Bestseller. 5.8 million sold in first year. To date has sold ______.   [ ] B. In hindsight and in reality: [ ] 1. Should have asked OMF for a copy of their marketing plan and synchronized with them. Create synergy by adding on and checking on them what activities we could do together... [ ] Show Marketing plan of OMF. Or give as a handout to people.  [ ] So, what did I do? [ ] :-( Did not come up with extensive marketing plan on my own. But should have.  I do marketing plans and strats for our big events and when we bring in authors like John Maxwell to the Phillippines, we promote them and their books like crazy. But why not do same for your own book? [ ] That is the challenge. To look at yourself not just as an author but as a marketer. [ ] For some christians, that can be doubly challenging because many view the practise of marketing with distrust or disdain.  [ ] Just like the title of this book. /all marketers are liars - paste slide from your other file /  But what is a marketer? A marketer is a story teller. The best marketers tell a story. (See Seth Godin.) [ ] Authors are realizing the importance of marketing... Marketing is an essential enterprise for any professonial writer. - Andrea Campbell [ ] Marketing is much more important today than it was when I began my writing career more than 30 years ago. - Elaine Shimberg, author of Write Where You Live [ ] Marketing is the key to the career. If I don&apos;t market, I don&apos;t write.&amp;quot; - Timothy Perrin, author of 5 books and over 150 articles [ ] Good Reference to read - Michael Sedge, Marketing Strategies for Writers (but alas geared towards getting more writing contracts/business) [ ] Gone are the days of Shakespeare when talent alone would get you going. Why? Media clutter~! So many choices. [ ] As an author, use whatever resources you have to promote your book. Be a guerrilla marketer. [ ] 1. Create a database or fanbase. Through online blog or landing page. Create a landing page where people can get a sample chapter. / see Seth Godin blog on Marketing for Authors.[put link here _________ ].  [ ] Show page from MaxwellonLeadership. Note: Maxwell is doing something similar to this by doing a collaborative book with readers of his blog.  [ ] 2. Email marketing. Get an opt-in permission based marketing dbase. Sell the book or drive traffic to an event/book launch. [ ] 3. Event marketing. Offer yourself to conference organizers. Don&apos;t wait to be discovered. Send comp copies to target market. [ ] 4. Promotional items - t-shirts. /show picture of ting in heart of healing shirt /  [ ] 5. Exhibits and book sales. (Make sure to ask organizer to make announcement...) / show example of self-service book sales table that you did in Vietnam conference... [ ] 6. show mindmap of your ideas. [ ] 7. show picture of Eric. Introduce Eric V - &amp;quot;Here&apos;s someone who can help you...&amp;quot; brainstorm more marketing ideas by using mind maps. This is a tool that all writers should have and know how to use. - use that session to get audience participation - 
  • Wedded bliss, honeymoon, travel, etc The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Life changing event #3: Miracle healing of my wife from a life threatening illness called lupus. Miracle featured in Health Today and story in Reader’s Digest. This event caused us to form Salt &amp; Light Ventures The Edge Radio Conference 3/29/2008 Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008
  • Almost a widower Wife has Systemic Lupus – near death experience...miracle healing but tests show stage 4 type damage to kidneys; chemotherapy recommended, will need dialysis is prognosis The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • In the next 25 minutes, I will be sharing with you the 4 leadership heart attitudes. H ope, E ncouragement, L ove, and P rayers Here’s the first one that we need to learn. Hope
  • Did you read the story in PDI recently about the Philip Morris, CMO, CEO who doesn’t smoke? He probably knows it’s not healthy—so he won’t smoke, but he’ll sell it anyway… The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Did you read the story in PDI recently about the Philip Morris, CMO, CEO who doesn’t smoke? He probably knows it’s not healthy—so he won’t smoke, but he’ll sell it anyway… The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Before Heart of Healing came out... Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Did you read the story in PDI recently about the Philip Morris, CMO, CEO who doesn’t smoke? He probably knows it’s not healthy—so he won’t smoke, but he’ll sell it anyway… The LORD&apos;s Way: Marketing by the Book (c) Ardy Roberto 2008 3/29/2008 ~ Christ@Work Conference ~
  • Before Heart of Healing came out... Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Before Heart of Healing came out... Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Before Heart of Healing came out... Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • I was just too relieved to have given birth to the book, that I just wanted to rest... I had post-partum depression and wanted to hide from the world... Attack from the enemy? Dysfunctionality? Maybe!
  • I felt good with all the attention given to me when the book was launched.
  • Was asked but wasn’t able to show up. Honestly, did not like the shows that they lined me up to do...
  • picture of Purpose Driven Life -- the most successful hardbook book in history daw -- show figures.
  • picture of Purpose Driven Life -- the most successful hardbook book in history daw -- show figures.
  • Before Heart of Healing came out... Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Before Heart of Healing came out... Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Before Heart of Healing came out... Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Show Marketing plan of OMF. Or give as a handout to people.
  • Show Marketing plan of OMF. Or give as a handout to people.
  • Integrated direct marketing communications program: Print ads, Posters, Flyers, Brochures, Bookmarks, fax, Email, Web, Internet ads and coops, direct mail, coop marketing with associations and schools, billboards, tvcs, radio, sms, direct sellers/reseller network, telemarketing, LBC (retail), PR and publicity. 3/29/2008 The Edge Radio Conference
  • The Edge Radio Conference 3/29/2008 Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008
  • The Edge Radio Conference 3/29/2008 Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008
  • Add this backgrounder to the Mindset portion – paradigm shift from author to marketer
  • #1 Best-selling “book. Just released last year by OMF. So far, 40,000+ copies sold and in print. Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Purchases are mostly driven nowadays by word of mouth, social media, recommendations by friends. People distrust advertising. At the very least, advertising is used to confirm what a friend or article/research that has been done.
  • all marketers are liars - paste slide from your other file
  • all marketers are liars - paste slide from your other file
  • Advice for authors 1. Lower your expectations. The happiest authors are the ones that don&apos;t expect much. The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you&apos;ll need later. Understand that a non-fiction book is a souvenir, just a vessel for the ideas themselves. You don&apos;t want the ideas to get stuck in the book... you want them to spread. Which means that you shouldn&apos;t hoard the idea! The more you give away, the better you will do. Don&apos;t try to sell your book to everyone. First, consider  this:  &amp;quot; 58% of the US adult population never reads another book after high school.&amp;quot; Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market--that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can&apos;t live without your book. Resist with all your might the temptation to hire a publicist to get you on Oprah. First, you won&apos;t get on Oprah (if you do, drop me a note and I&apos;ll mention you as the exception). Second, it&apos;s expensive. You&apos;re way better off spending the time and money to do #5 instead, going after the little micromarkets. There are some very talented publicists out there (thanks, Allison), but in general, see #1. Think really hard before you spend a year trying to please one person in New York to get your book published by a &apos;real&apos; publisher. You give up a lot of time. You give up a lot of the upside. You give up control over what your book reads like and feels like and how it&apos;s promoted. Of course, a contract from Knopf and a seat on Jon Stewart&apos;s couch are great things, but so is being the Queen of England. That doesn&apos;t mean it&apos;s going to happen to you. Far more likely is that you discover how to efficiently publish (either electronically or using POD or a small run press) a brilliant book that spreads like wildfire among a select group of people. Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. Blurbs are overrated, imho. Blog mentions, on the other hand, matter a lot. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors 1. Lower your expectations. The happiest authors are the ones that don&apos;t expect much. The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you&apos;ll need later. Understand that a non-fiction book is a souvenir, just a vessel for the ideas themselves. You don&apos;t want the ideas to get stuck in the book... you want them to spread. Which means that you shouldn&apos;t hoard the idea! The more you give away, the better you will do. 5. Don&apos;t try to sell your book to everyone. First, consider  this:  &amp;quot; 58% of the US adult population never reads another book after high school.&amp;quot; Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market--that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can&apos;t live without your book. Resist with all your might the temptation to hire a publicist to get you on Oprah. First, you won&apos;t get on Oprah (if you do, drop me a note and I&apos;ll mention you as the exception). Second, it&apos;s expensive. You&apos;re way better off spending the time and money to do #5 instead, going after the little micromarkets. There are some very talented publicists out there (thanks, Allison), but in general, see #1. Think really hard before you spend a year trying to please one person in New York to get your book published by a &apos;real&apos; publisher. You give up a lot of time. You give up a lot of the upside. You give up control over what your book reads like and feels like and how it&apos;s promoted. Of course, a contract from Knopf and a seat on Jon Stewart&apos;s couch are great things, but so is being the Queen of England. That doesn&apos;t mean it&apos;s going to happen to you. Far more likely is that you discover how to efficiently publish (either electronically or using POD or a small run press) a brilliant book that spreads like wildfire among a select group of people. Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. Blurbs are overrated, imho. Blog mentions, on the other hand, matter a lot. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors 1. Lower your expectations. The happiest authors are the ones that don&apos;t expect much. The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you&apos;ll need later. Understand that a non-fiction book is a souvenir, just a vessel for the ideas themselves. You don&apos;t want the ideas to get stuck in the book... you want them to spread. Which means that you shouldn&apos;t hoard the idea! The more you give away, the better you will do. 5. Don&apos;t try to sell your book to everyone. First, consider  this:  &amp;quot; 58% of the US adult population never reads another book after high school.&amp;quot; Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market--that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can&apos;t live without your book. Resist with all your might the temptation to hire a publicist to get you on Oprah. First, you won&apos;t get on Oprah (if you do, drop me a note and I&apos;ll mention you as the exception). Second, it&apos;s expensive. You&apos;re way better off spending the time and money to do #5 instead, going after the little micromarkets. There are some very talented publicists out there (thanks, Allison), but in general, see #1. Think really hard before you spend a year trying to please one person in New York to get your book published by a &apos;real&apos; publisher. You give up a lot of time. You give up a lot of the upside. You give up control over what your book reads like and feels like and how it&apos;s promoted. Of course, a contract from Knopf and a seat on Jon Stewart&apos;s couch are great things, but so is being the Queen of England. That doesn&apos;t mean it&apos;s going to happen to you. Far more likely is that you discover how to efficiently publish (either electronically or using POD or a small run press) a brilliant book that spreads like wildfire among a select group of people. Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. Blurbs are overrated, imho. Blog mentions, on the other hand, matter a lot. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors 1. Lower your expectations. The happiest authors are the ones that don&apos;t expect much. The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you&apos;ll need later. Understand that a non-fiction book is a souvenir, just a vessel for the ideas themselves. You don&apos;t want the ideas to get stuck in the book... you want them to spread. Which means that you shouldn&apos;t hoard the idea! The more you give away, the better you will do. 5. Don&apos;t try to sell your book to everyone. First, consider  this:  &amp;quot; 58% of the US adult population never reads another book after high school.&amp;quot; Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market--that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can&apos;t live without your book. Resist with all your might the temptation to hire a publicist to get you on Oprah. First, you won&apos;t get on Oprah (if you do, drop me a note and I&apos;ll mention you as the exception). Second, it&apos;s expensive. You&apos;re way better off spending the time and money to do #5 instead, going after the little micromarkets. There are some very talented publicists out there (thanks, Allison), but in general, see #1. Think really hard before you spend a year trying to please one person in New York to get your book published by a &apos;real&apos; publisher. You give up a lot of time. You give up a lot of the upside. You give up control over what your book reads like and feels like and how it&apos;s promoted. Of course, a contract from Knopf and a seat on Jon Stewart&apos;s couch are great things, but so is being the Queen of England. That doesn&apos;t mean it&apos;s going to happen to you. Far more likely is that you discover how to efficiently publish (either electronically or using POD or a small run press) a brilliant book that spreads like wildfire among a select group of people. Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. Blurbs are overrated, imho. Blog mentions, on the other hand, matter a lot. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • #1 Best-selling “book. Just released last year by OMF. So far, 40,000+ copies sold and in print. Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 3/29/2008 The Edge Radio Conference
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • Advice for authors #8.Your  cover  matters. Way more than you think. If it didn&apos;t, you wouldn&apos;t need a book... you could just email people the text. #9. If you have a &apos;real&apos; publisher (#7), it&apos;s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces. In case you skipped it, please check #2 again. That&apos;s the most important one, by far. #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you&apos;ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn&apos;t!) #15. If you want to reach people who don&apos;t normally buy books, show up in places where people who don&apos;t usually buy books are. Media places, virtual places and real places too. #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees. 17, Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don&apos;t want to be in that business, don&apos;t! Printing a book is trivially easy. Don&apos;t let anyone tell you it&apos;s not. You&apos;ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That&apos;s not the hard part. 18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it&apos;s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn&apos;t made, no sale. 19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
  • “ You know, I sold the first five hundred thousand books all from a platform. I didn’t have any publisher.” — Mark Victor Hansen
  • “ You know, I sold the first five hundred thousand books all from a platform. I didn’t have any publisher.” — Mark Victor Hansen
  • “ You know, I sold the first five hundred thousand books all from a platform. I didn’t have any publisher.” — Mark Victor Hansen
  • Marketing Plan, Strategies and Tools for Authors [ ] Intro to me - author and entrepreneur / show slides of books you&apos;ve written and published / plus columns and salvi.. show picture of you and maxwell and share notes... [ ] A. My Marketing Plan as an author = [ ] Honestly... 1 . To do and submit to whatever the publisher (mostly the marketing manager and promotions officer) asked me to do. [ ] e.g. make myself available to...  [ ] a. Do radio interviews [ ] b. Do TV interviews [ ]c. Speak at events/seminars [ ] d. Sign books [ ] e. Book launch at BookFair [show slide with pictures of you doing the above] [ ] 2. Try to do at least 3 things a day or per week to promote the book. (This was main lesson of Mark Victor Hansen as their key to success for Chicken Soup for the Soul) [ ] slide of you and MVH and Jack Canfield.  [ ] slide. Resource - Read Chicken Soup for the Writer&apos;s Soul for some writer&apos;s caffeine [] a. Sampling - sending of promo copies to influencers and media (inc bloggers) [ ] b. Guerrilla marketing tactics and weapons (Guerrilla tactic/weapon is something that can be done creatively at low, or no cost with maximum impact and ROI). - email marketing, blog, etc [ ] c.  Speak at conferences [ ] picture of Purpose Driven Life -- the most successful hardbook book in history daw -- show figures.] What did the author, Rick Warren, do to complement what his publisher&apos;s marketing plan?  [ ] 1. Database driven digital marketing.  [ ] a. Used his existing Pastors.com to reach more than 100,000 pastors worldwide each week. Used this database to launch PDL and invite churches to participate in a &amp;quot;40 Days of Purpose&amp;quot; event (to correspond with the book&apos;s 40 chapters). [ ] b. Free weekly newsletter - Rick Warren&apos;s Ministry Toolbox [ ] 2. Event. 40 Days Campaign simulcast broadcast to 1,562 churches. [ ] 3. Radio. 267 Radio stations ran simultaneous campaign. [ ] 4. CD - &amp;quot;Songs for a Purpose Driven Life&amp;quot; featuring well-known Christian artists released. [ ] Publisher marketed and distributed book to mass-market retailers liek Wal-Mart, Coscto Wholesale.  [ ] PDL Publisher helped create buzz through Pyro Marketing (the marketing manager of the PDL book later wrote a book called Pyro Marketing).  [ ] He has also co-authored a book called Faith Based Marketing (how to market to the Christian market). We should have invited him~! :-) Next time... / show picture of his book. [ ] Result of synergy - Quickly became NY Times Bestseller. 5.8 million sold in first year. To date has sold ______.   [ ] B. In hindsight and in reality: [ ] 1. Should have asked OMF for a copy of their marketing plan and synchronized with them. Create synergy by adding on and checking on them what activities we could do together... [ ] Show Marketing plan of OMF. Or give as a handout to people.  [ ] So, what did I do? [ ] :-( Did not come up with extensive marketing plan on my own. But should have.  I do marketing plans and strats for our big events and when we bring in authors like John Maxwell to the Phillippines, we promote them and their books like crazy. But why not do same for your own book? [ ] That is the challenge. To look at yourself not just as an author but as a marketer. [ ] For some christians, that can be doubly challenging because many view the practise of marketing with distrust or disdain.  [ ] Just like the title of this book. /all marketers are liars - paste slide from your other file /  But what is a marketer? A marketer is a story teller. The best marketers tell a story. (See Seth Godin.) [ ] Authors are realizing the importance of marketing... Marketing is an essential enterprise for any professonial writer. - Andrea Campbell [ ] Marketing is much more important today than it was when I began my writing career more than 30 years ago. - Elaine Shimberg, author of Write Where You Live [ ] Marketing is the key to the career. If I don&apos;t market, I don&apos;t write.&amp;quot; - Timothy Perrin, author of 5 books and over 150 articles [ ] Good Reference to read - Michael Sedge, Marketing Strategies for Writers (but alas geared towards getting more writing contracts/business) [ ] Gone are the days of Shakespeare when talent alone would get you going. Why? Media clutter~! So many choices. [ ] As an author, use whatever resources you have to promote your book. Be a guerrilla marketer. [ ] 1. Create a database or fanbase. Through online blog or landing page. Create a landing page where people can get a sample chapter. / see Seth Godin blog on Marketing for Authors.[put link here _________ ].  [ ] Show page from MaxwellonLeadership. Note: Maxwell is doing something similar to this by doing a collaborative book with readers of his blog.  [ ] 2. Email marketing. Get an opt-in permission based marketing dbase. Sell the book or drive traffic to an event/book launch. [ ] 3. Event marketing. Offer yourself to conference organizers. Don&apos;t wait to be discovered. Send comp copies to target market. [ ] 4. Promotional items - t-shirts. /show picture of ting in heart of healing shirt /  [ ] 5. Exhibits and book sales. (Make sure to ask organizer to make announcement...) / show example of self-service book sales table that you did in Vietnam conference... [ ] 6. show mindmap of your ideas. [ ] 7. show picture of Eric. Introduce Eric V - &amp;quot;Here&apos;s someone who can help you...&amp;quot; brainstorm more marketing ideas by using mind maps. This is a tool that all writers should have and know how to use. - use that session to get audience participation - 
  • “ You know, I sold the first five hundred thousand books all from a platform. I didn’t have any publisher.” — Mark Victor Hansen
  • “ You know, I sold the first five hundred thousand books all from a platform. I didn’t have any publisher.” — Mark Victor Hansen
  • slide of you and MVH and Jack Canfield.
  • slide. Resource - Read Chicken Soup for the Writer&apos;s Soul for some writer&apos;s caffeine
  • CELEBRATE!
  • 5 years into our marriage, my wife and I were in a battle. She was diagnosed with life threatening lupus. Our marriage and our faith was tested and I wrote about the journey of healing that ensued in my latest book, The Heart of Healing. It’s available right outside. This is my commercial and it has nothing to do with guerrilla marketing. Or maybe it does... Now back to the subject matter...
  • “ You know, I sold the first five hundred thousand books all from a platform. I didn’t have any publisher.” — Mark Victor Hansen
  • I just came back from Saigon, or Ho Chi Minh City, if you drive here, you need to handle stress very very very well. There are millions of motorcycles on the streets. Endless streams...
  • Insert picture of self service donation box and booth
  • Insert picture of self service donation box and booth
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • Motorcycles all around you! Last week I gave this talk to the delegates of Hospital Management Asia. There were 700+ delegates – mostly doctors and hospital mgrs , nurses, etc – from over 14 countries. Our breakout session was attended by almost 200 people.
  • show picture of ting in heart of healing shirt
  • show example of self-service book sales table that you did in Vietnam conference...
  • show mindmap of your ideas.
  • show mindmap of your ideas.
  • show mindmap of your ideas.
  • show picture of Eric. Introduce Eric V - &amp;quot;Here&apos;s someone who can help you...&amp;quot; brainstorm more marketing ideas by using mind maps. This is a tool that all writers should have and know how to use.
  • How to get database of attendees
  • Transcript of "Book Marketing - The Author's Perspective By Ardy Roberto Rev2 Final"

    1. 1. Book Marketing – The Author's Role & Perspective Or How to be a shining author with beautiful, salty feet Ardy Roberto (Author, Philippines)
    2. 2. Diagnostic Test
    3. 3. Diagnostic Test: Stare at each of the following patterns for 5 seconds each.   If the patterns are moving even slightly raise your hand.   If they are perfectly still don’t raise your hand. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    4. 4. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    5. 5. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    6. 6. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    7. 7. <ul><li>The patterns are used to test the level of stress a person can handle. </li></ul><ul><li>None of these images are animated - they are perfectly still.   </li></ul><ul><li>The slower the pictures move, the better your ability of handling stress.     </li></ul><ul><li>Senior citizens and kids see them standing still. </li></ul><ul><li>Alleged criminals (and publishers) that were tested see them moving/spinning around very fast. </li></ul><ul><li>How well do you handle stress? </li></ul>MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    8. 8. Marketing a book you authored can be confusing and stressful.
    9. 9. <ul><li>What’s in this presentation for you? </li></ul><ul><li>Share the Marketing Plan of my publisher for my latest book – The Heart of Healing </li></ul><ul><li>Share Case Study : My Marketing Plan and Strategy as an author </li></ul><ul><li>Share PDL Case Study as benchmark </li></ul>
    10. 10. What’s in this presentation for you? 4. Insights/Hindsight Realizations 5. The author’s challenge – developing the marketing mindset. Paradigm shift? 6. Resources 7. Marketing Brainstorming session with MindMapping
    11. 11. <ul><li>Case Study: </li></ul><ul><li>The Heart of Healing </li></ul><ul><li>Published in August of 2008 – just in time for Manila International Bookfair. </li></ul>
    12. 12. <ul><li>Case Study: </li></ul><ul><li>Background: </li></ul><ul><li>The Heart of Healing </li></ul>
    13. 13. “ God has a purpose behind every problem . …He uses circumstances to develop our character .” - Rick Warren, The Purpose Driven Life
    14. 14. “ God has a purpose behind every problem . …He uses a writer’s circumstances to develop new books .” - Ardy Roberto (paraphrasing Rick Warren)
    15. 15. Case Study: My wife. 1995 - 1999 MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    16. 16. Dec ‘99-May 2000 Crisis situation – Very ill, suspected to have bone cancer or leukemia MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    17. 17. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com “ Missed diagnosis”
    18. 18. June 2000 “ SLE” Systemic Lupus: Attacked multiple organs, esp kidneys, nervous system, etc Very bad prognosis.. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    19. 19. October <ul><li>My “Miracle”: </li></ul><ul><li>Patient </li></ul><ul><li>Kidney damage reversed </li></ul><ul><li>No chemotherapy </li></ul><ul><li>No Dialysis </li></ul><ul><li>Minimal medication </li></ul><ul><li>Lupus quiet since 2000 </li></ul>MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    20. 20. 2001 onwards My “Miracle” Patient MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    21. 21. Living...second life MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    22. 22. Dream trips My “Miracle” Patient @ Sea of Galilee MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    23. 23. Dream trips – Egypt/ Israel 2005 My “Miracle” Patient @ Sea of Galilee MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    24. 24. 2006 onwards My “Miracle” Patient @ Sea of Galilee MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com Miracle: From bankrupt to giving back
    25. 25. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    26. 26. How did “exhibit A” go from....? MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    27. 27. H ope, E ncouragement, L ove, and P rayer MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    28. 28. Conclusion... “ Can anything ever separate us from Christ’s love? Does it mean He no longer loves us if we have trouble or calamity, or are persecuted, or are hungry or cold or in danger or threatened with death?…No, despite all these things, overwhelming victory is ours through Christ, who loved us. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    29. 29. Nothing can separate you... And I am convinced that nothing can ever separate us from His love . Death can’t , and life can’t. The angels can’t, and the demons can’t. Our fears for today, our worries about tomorrow, and even the powers of hell can’t keep God’s love away. Whether we are high above the sky or in the deepest ocean, nothing in all creation will ever be able to separate us from the love of God that is revealed in Christ Jesus our Lord.” Romans 8: 35–39 (NLT) MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    30. 30. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    31. 31. Complete Healing “ For God so loved the world that he gave his only Son, so that everyone who believes in him will not perish but have eternal life. ” John 3:16 ( New Living Translation ) MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    32. 32. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    33. 33. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    34. 34. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    35. 35. My Marketing Plan as the Author of The Heart of Healing Honestly...
    36. 36. Be a submissive author  To do and submit to whatever the publisher (mostly the marketing manager and promotions officer) asked me to do, (e.g. make myself available to...)
    37. 37. My Marketing Plan as an Author: submit to publisher a. Do their scheduled Radio Interviews
    38. 38. b. Do TV Interviews/shows
    39. 39. My Marketing Plan as an Author c. Speak at events/seminars
    40. 40. My Marketing Plan as an Author d. Sign books at BookFair and events
    41. 41. On my own...outside of OMF Publishers Try to do at least three things a day or per week to promote the book. (This was main lesson of Mark Victor Hansen as their key to success for Chicken Soup for the Soul.)
    42. 42. My Marketing Plan as an Author a. Sampling Sending of promo copies to influencers and media (including bloggers)
    43. 43. My Marketing Plan as an Author a. Sampling Sending of promo copies to influencers and media (including bloggers)
    44. 45. My Marketing Plan as an Author a. Sampling Sending of promo copies to influencers and media (including bloggers)
    45. 46. My Marketing Plan as an Author b. Guerrilla Marketing Tactics and Weapons Guerrilla tactic/weapon is something that can be done creatively at low, or no cost with maximum impact and ROI. – email marketing, blog, etc.
    46. 47. My Marketing Plan as an Author c. Speak at Conferences
    47. 49. What did the author, Rick Warren, do to complement his publisher's marketing plan? 
    48. 50. How Rick Warren Did It (circa 2002) <ul><li>Database-driven Digital Marketing </li></ul><ul><li>a. Used his existing Pastors.com to reach 100,000+ pastors worldwide each week. Used this database to launch PDL and invite churches to participate in a “40 Days of Purpose” event (to correspond with the book’s 40 chapters). </li></ul>
    49. 53. How Rick Warren Did It <ul><li>Database-driven Digital Marketing: </li></ul><ul><li>b. Free weekly newsletter </li></ul><ul><li>- Rick Warren's Ministry Toolbox </li></ul>
    50. 55. How Rick Warren Did It 2. Event 40 Days Campaign simulcast broadcast to 1,562 churches .
    51. 57. How Rick Warren Did It 3. Radio 267 Radio stations ran simultaneous campaign.
    52. 58. How Rick Warren Did It 4. CD &quot;Songs for a Purpose Driven Life“ which features well-known Christian artists was released.
    53. 60. How Rick Warren Did It PDL Publisher helped create buzz through Pyro Marketing (the marketing manager, Greg Stielstra, of the PDL publisher later wrote his own book based on his experience with the PDL marketing success called Pyro Marketing).
    54. 62. Stielstra has also co-authored a book called Faith Based Marketing (how to market to the Christian market). We should have invited him~!  Next time...
    55. 64. Results of Rick Warren’s efforts with his publisher... Result of synergy - Quickly became NY Times Bestseller. 5.8 million sold in first year. To date has sold more than 30 million copies .
    56. 65. My – Insight-Hindsight with my marketing plan. And in Reality
    57. 66. In Hindsight and In Reality Should have asked OMF for a copy of their marketing plan and synchronized with them. Create synergy by adding on and checking on them what activities we could do together ...
    58. 67. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    59. 68. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    60. 69. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    61. 70. Look at the plan What is missing?
    62. 71. Measure! Test! So you know what is working and what isn't
    63. 74. In Hindsight and In Reality So, what did I do?
    64. 75. In Hindsight and In Reality <ul><li>Did not come up with extensive marketing plan on my own. But should I have done this? </li></ul><ul><li>I do marketing plans for our big events and when we bring in authors like John Maxwell to the Phillippines, we promote them and their books like crazy. But why didn’t I do the same for my own book? </li></ul>
    65. 76.
    66. 77. Guerrila Marketing case study Results: Araneta 14,000+
    67. 78. PICC 4,000 people Total for 2 days: 18,000 people vs target of 11,500
    68. 81. Salt & Light Ventures, Inc. Salt & Light Ventures, Inc . was founded in May 2001 by the husband and wife team of Ardy Roberto and Tingting Roberto. The company was envisioned to provide BEST Programs ™. B ooks – publishing, indent & importation, sales & distribution, editorial consultancy through its subsidiary, LifeCycle Press Books. E vents – Conceptualization and management of conferences, exhibits, launches, etc. S eminars – Organizing of public & in-house seminars on management, marketing, sales, publishing. T raining – Sourcing of world-class speakers, trainers and consultants for your corporate training programs .
    69. 82. Salt & Light Ventures
    70. 83. LifeCycle Press Books 2002 BookFair Philippine Book Fair 2002. Public Intro Launching of How To Make Local Governance Work
    71. 84. “ Dr. Ned ’ s hands-on, practical approach brings benefits quickly! ” – Peter Weldon, AC Nielsen, Hong Kong “ This book makes excellent points about how to segment the market. ” – Philip Kotler “ A must-read for the serious marketers. ” – Jose Roces, President, PMA
    72. 85. “ A must-read for all who wish to know what good local governance is all about. ” – Sen. Nene Pimentel
    73. 86. TURNING POINT AS A WRITER – MEETING PETER TSUKAHIRA AND MY TRIP TO ISRAEL
    74. 87. Achievers & Leaders Seminar (ALS) The 3 rd Achievers & Leaders Seminar held last Feb 10, 2005 had such an overwhelming reception that two more Achievers & Leaders Seminar had to be scheduled within 2 months. The 4 th Achievers & Leaders Seminar last March 16 was also a sold-out event.
    75. 88. Author, Brain Smart Leader, Mind Mapping (+98 books) Editor, MENSA Journal Founder, Brain Trust Charity and World Memory Championships Mental Literacy campaign Proponent – Intellectual Capital
    76. 91. Guerilla Marketing series
    77. 92. EVERY FRIDAY – PHIL DAILY INQUIRER BUSINESS SECTION
    78. 93. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    79. 94. My insight... That is the challenge. To look at yourself not just as an author but also as a marketer.
    80. 95. For some Christians, that can be doubly challenging because many view the practise of marketing with distrust or disdain.
    81. 96. Do you agree with this book’s title?
    82. 97. But what is a marketer? According to Godin. A marketer is a story teller. The best marketers know how to tell a story.
    83. 98. Recommended blog (19 tips for authors):
    84. 99. Recommended blog (19 tips for authors): #1. Lower your expectations. The happiest authors are the ones that don't expect much.
    85. 100. #2. The best time to start promoting your book is three years before it comes out . Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
    86. 101. Seth Godin's 19 tips for authors: #5. Don't try to sell your book to everyone. First, consider  this:  &quot; 58% of the US adult population never reads another book after high school.&quot; Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market--that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can't live without your book .
    87. 102. Seth Godin's 19 tips for authors: #8.Your  cover  matters . Way more than you think. If it didn't, you wouldn't need a book... you could just email people the text.
    88. 104. Approved cover of Heart of Healing by the publisher
    89. 105. The author diplomatically challenges them to come up with something better....
    90. 106. #8.Your  cover  matters. Way more than you think. If it didn't, you wouldn't need a book... you could just email people the text.
    91. 107. #8.Your  cover  matters. Way more than you think. If it didn't, you wouldn't need a book... you could just email people the text.
    92. 108. #8.Your  cover  matters. Way more than you think. If it didn't, you wouldn't need a book... you could just email people the text.
    93. 109. Result: From this...
    94. 110. Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
    95. 111. Seth Godin's 19 tips for authors: #9 . If you have a 'real' publisher , it's worth investing in a few things to help them do a better job for you . Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract . And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces . In case you skipped it, please check #2 again. That's the most important one, by far.
    96. 112. Seth Godin's 19 tips for authors: #11. Blurbs are overrated, imho. #12. Blog mentions, on the other hand, matter a lot. #13. If you've got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay. #14. Consider the free PDF alternative . Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn't!)
    97. 113. Recommended blog (19 tips for authors): #16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees.
    98. 114. “ 14 How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard ? And how can they hear without someone preaching to them?   15 And how can they preach unless they are sent? As it is written, &quot;How beautiful are the feet of those who bring good news!&quot; — Romans 10:14-15
    99. 115. Paraphrased version for authors: “ And how can they buy your book without someone selling to them?   15 And how can they sell unless they are sent? As it is written, &quot;How beautiful are the feet of those who bring good books!&quot;
    100. 116. “ Your books bring good news and cheer and encouragement. So bring it on! Tell people about it!” — Ardy Roberto
    101. 117. “ That I may publish with the voice of thanksgiving and tell of all your wondrous works!” Psalms 26:7 (NEV)
    102. 118. Why do marketing? “Let your light shine bright...” 13 &quot;Let me tell you why you are here. You're here to be salt-seasoning that brings out the God-flavors of this earth. If you lose your saltiness, how will people taste godliness? You've lost your usefulness and will end up in the garbage.     Matthew 5;13, The Message
    103. 119. Why do marketing?       Here's another way to put it: You're here to be light, bringing out the God-colors in the world. ... I'm putting you on a light stand. Now that I've put you there on a hilltop, on a light stand—shine! . Matthew 5;14a-15 The Message
    104. 120. In Hindsight and In Reality Authors are realizing the importance of marketing... “ Marketing is an essential enterprise for any professional writer.” - Andrea Campbell
    105. 121. In Hindsight and In Reality <ul><li>“ Marketing is much more important today than it was when I began my writing career more than 30 years ago.” </li></ul><ul><li>Elaine Shimberg, </li></ul><ul><li>author of Write Where You Live </li></ul>
    106. 122. In Hindsight and In Reality <ul><li>“ Marketing is the key to the career. If I don't market, I don't write.&quot; </li></ul><ul><li>Timothy Perrin, </li></ul><ul><li>author of 5 books and over 150 articles </li></ul>
    107. 123. In Hindsight and In Reality Learn how to market: Marketing Strategies for Writers by Michael Sedge
    108. 129. Recommended feel-good mushy reading...
    109. 130. Gone are the days of Shakespeare when talent alone would get you going. Why? Media clutter~! Ave person exposed to 3,000 messages per day. Author clutter! More than 75,000 books published every year.
    110. 131. In Hindsight and In Reality As an author, use whatever resources you have to promote your book. Be a guerrilla marketer.
    111. 132. Guerrilla Marketing For Authors
    112. 133. Guerrilla Marketing for Authors Create a database or fanbase through online blog or landing page. Create a landing page where people can get a sample chapter. Resource: MasterListBuilder.com
    113. 134. Guerrilla Marketing for Authors Create a database or fanbase through online blog or landing page. Create a landing page where people can get a sample chapter. Resource: MasterListBuilder.com
    114. 136. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com End of talk promotion:
    115. 137. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com
    116. 138. Guerrilla Marketing for Authors Email Marketing Get an opt-in permission based marketing dbase. Sell the book or drive traffic to an event/book launch.
    117. 139. Guerrilla Marketing for Authors Email Marketing
    118. 140. Guerrilla Marketing for Authors Email Marketing
    119. 141. Guerrilla Marketing for Authors Email Marketing
    120. 142. Guerrilla Marketing for Authors Event Marketing – GO AND SPEAK! Offer yourself to conference organizers or a speaker’s bureau. Don't wait to be discovered. Send complimentary copies to target market.
    121. 143. “ You know, I sold the first five hundred thousand books all from a platform . I didn’t have any publisher.” —Mark Victor Hansen
    122. 144. Guerrilla Marketing for Authors Book Sales at Events: CASE STUDY A self-service book table at the Hospital Management Asia conference in Saigon (800 delegates)
    123. 152. Guerrilla Marketing for Authors Guerrilla Book Sales at Events: CASE STUDY - A self-service book table Results: +-150 books “sold”/given away. Donations @ $3 - $20 per book in diff currencies. No hassles, no handling of money or staff! Able to speak and network.
    124. 157. Guerrilla Marketing for Authors T-shirts And other Promo items
    125. 158. Guerrilla Marketing for Authors <ul><li>SMS Mobile marketing promos </li></ul><ul><li>Phils is text capital of the world. </li></ul><ul><li>Telcos offer digital books/articles via sms </li></ul><ul><li>Offer your book/content to be serialized </li></ul>
    126. 160. Guerrilla Marketing for Authors TIP: PR. Have good pictures for press releases using the photographers of publications who interview you.Always have a laptop/netbook/USB with you.
    127. 161. In summary and review: <ul><li>Submit to your publisher </li></ul><ul><li>Ask your publisher for a copy of the marketing plan and create your own plan to supplement it and create synergy </li></ul><ul><li>Benchmark and learn from other book marketing campaigns </li></ul><ul><li>Learn how to use Guerrilla Marketing </li></ul><ul><li>Mindset/ paradigm shift – every author has to be a marketer as well. </li></ul>
    128. 162. In summary and review:
    129. 163. Let’s BrainStorm and learn how to Mindmap!
    130. 164. MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at OMF.com Ardy, Tingting & Joshua...
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